https://www.bizcommunity.com/MarketingMedia DR Congo Marketing and Media news 15 Marketing & Media news - DR Congo https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Tue, 28 Jul 2026 22:45:47 +0200 https://www.bizcommunity.com/article/south-africas-most-valuable-brands-add-14bn-to-their-value-as-mtn-reclaims-the-no1-spot-634251a Financial and telecom brands dominate the 2026 Kantar BrandZ Top 30, connecting the country in meaningful ways; WeBuyCars makes its debut after revolutionising the used car market 1-270271 Tue, 28 Jul 2026 13:19:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/africas-sustainable-fashion-future-to-be-unveiled-at-twygs-africa-textile-talks-412409a Attendees at this year’s Twyg Africa Textile Talks, held in Cape Town on 31 July and 1 August, are in for a textile treat. The non-profit media platform will reveal the finalists of its inaugural Textile Innovation Challenge at the V&A Watershed. 1-270165 Fri, 24 Jul 2026 10:01:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/african-filmmakers-launch-afriverts-to-tap-booming-mobile-drama-market-290267a South African-based filmmaking collective the Microdrama Production Team (MPT) has unveiled its first original slate of vertical drama series, positioning African storytellers to compete in one of the world's fastest-growing digital entertainment formats. 1-270100 Wed, 22 Jul 2026 11:25:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/racism-at-the-world-cup-is-an-ugly-reality-how-to-understand-where-it-comes-from-397188a No African teams made it past the quarter-finals of the 2026 men’s football World Cup, but their strategic and tactical play left a lasting impression. 1-269983 Fri, 17 Jul 2026 14:01:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.africa/article/top-prs-form-african-strategic-communications-partnership-175396a Inzalo Consulting and United Partners Network (UPN) have joined forces in a strategic communications partnership that provides multinational organisations with global consistency while adapting strategies to the business, cultural, regulatory and media realities of individual African markets. 1-269848 Tue, 14 Jul 2026 12:35:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/muck-rack-finds-journalists-are-harder-to-reach-despite-ai-advances-620831a Artificial intelligence has firmly established itself as part of the public relations toolkit, but the industry's biggest challenge remains decidedly human: getting journalists to respond. 1-269851 Tue, 14 Jul 2026 11:11:00 +0200 Bizcommunity Marketing & Media DR Congo https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Marketing & Media DR Congo