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<title>Daily Social Media industry news in China</title>
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<ttl>15</ttl>
<category>Social Media news - China</category>
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<title>Daily Social Media industry news in China</title>
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<pubDate>Thu, 30 Jul 2026 13:39:15 +0200</pubDate>
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	<title>CMOs struggle with fragmented “Frankenstack” environments and integration challenges</title>
	<link>https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a</link>
	<description>Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment.</description>
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	<pubDate>Wed, 22 Jul 2026 10:53:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Non-official Fifa brands score with reverse ambush marketing</title>
	<link>https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a</link>
	<description>Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship.</description>
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	<pubDate>Mon, 20 Jul 2026 11:31:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<guid isPermaLink="false">1-269608</guid>
	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Global Effie Index: 2025’s most effective marketers, brands and agencies</title>
	<link>https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a</link>
	<description>The top-most effective marketers in the world, according to the   2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestl&amp;#233;.</description>
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	<guid isPermaLink="false">1-269057</guid>
	<pubDate>Wed, 17 Jun 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>One Club Creative Hall of Fame 2026 inductees named</title>
	<link>https://www.bizcommunity.com/article/one-club-creative-hall-of-fame-2026-inductees-named-401699a</link>
	<description>The One Club for Creativity's 2026 inductees into the prestigious Creative Hall of Fame have been named.</description>
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	<pubDate>Tue, 09 Jun 2026 12:18:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Ogilvy and Promise top One Show ME &amp; Africa rankings</title>
	<link>https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a</link>
	<description>Ogilvy South Africa Cape Town has been named Middle East &amp; Africa Agency of the Year and Promise Johannesburg ME &amp; Africa Independent Agency of the Year in The One Show Global Creative Rankings.</description>
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	<guid isPermaLink="false">1-268207</guid>
	<pubDate>Tue, 19 May 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Agency Scope China | Economic context the biggest challenge</title>
	<link>https://www.bizcommunity.com/article/agency-scope-china-economic-context-the-biggest-challenge-623611a</link>
	<description>The Agency Scope China has found that the biggest challenges that marketers face, and the two most frequently mentioned in 2026, well above the rest, are the economic context, with shrinking budgets and the need to prove ROI and effectiveness, which is directly related to the first, in terms of the pressure it creates.</description>
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	<pubDate>Mon, 18 May 2026 11:18:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency</title>
	<link>https://www.bizcommunity.com/article/agency-scope-china-202526-a-multi-partner-ecosystem-with-no-single-lead-agency-403279a</link>
	<description>Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems, with coordination responsibilities distributed across several specialised players rather than centralised under a single lead agency.</description>
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	<pubDate>Tue, 12 May 2026 10:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>No surprises in WPP Q1 results</title>
	<link>https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a</link>
	<description>WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February.</description>
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	<guid isPermaLink="false">1-267663</guid>
	<pubDate>Tue, 28 Apr 2026 11:36:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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	<title>Publicis outperforms industry, confirms growth guidance for 2026</title>
	<link>https://www.bizcommunity.com/article/publicis-outperforms-industry-confirms-growth-guidance-for-2026-170706a</link>
	<description>Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment.</description>
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	<guid isPermaLink="false">1-267278</guid>
	<pubDate>Tue, 14 Apr 2026 13:22:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/45/669.html">Bizcommunity Social Media China</source>
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