https://www.bizcommunity.com/45/19.html China Marketing Research news 15 Research news - China https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/45/19.html en-us Sun, 17 May 2026 04:53:29 +0200 https://www.bizcommunity.com/article/agency-scope-china-202526-a-multi-partner-ecosystem-with-no-single-lead-agency-403279a Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems, with coordination responsibilities distributed across several specialised players rather than centralised under a single lead agency. 1-267995 Tue, 12 May 2026 10:00:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/5-lessons-how-leading-brands-are-harnessing-trust-and-ai-840513a Earlier this year, Brand Finance launched the Global 500 2026 report at Davos, during the World Economic Forum. At the launch session, how leading brands are harnessing trust and AI to drive growth, create value, and deliver meaningful impact was examined 1-265399 Fri, 06 Feb 2026 08:15:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/8-shifts-opening-new-ideas-experience-and-growth-840823a Shifts in culture and technology open up spaces for new ideas, new experiences and new growth, but major shifts don’t just move in one direction and every year major technology shifts grow and die in the hype cycle. 1-265109 Tue, 27 Jan 2026 14:59:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/us-tech-brands-dominate-brand-finances-2026-global-500-394188a Brand Finance’s 2026 Global 500 reinforces the scale advantage and global reach of the world’s largest digital ecosystems, with the top four spots unchanged, and US technology brands continuing to dominate the top 10. 1-264983 Thu, 22 Jan 2026 11:59:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/global-information-resource-wikipedia-celebrates-25-years-738992a On Thursday, 15 January, the world's largest online information resource turned 25. This marks a quarter century of making trustworthy, human-powered knowledge accessible worldwide for Wikipedia. It celebrated with a global, virtual birthday event, featuring surprise guests, games, and entertainment, and was livestreamed on Wikipedia's YouTube, TikTok, and Instagram channels. 1-264832 Fri, 16 Jan 2026 08:20:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/cmo-council-25th-anniversary-reflects-on-cmos-evolutionary-role-516680a Over the past 25 years, marketing has undergone one of the most profound transformations of any business function. What began as a digital disruption in the early 2000s has evolved into an era defined by data saturation, AI acceleration and radical shifts in how people discover, trust and engage with brands. 1-264796 Thu, 15 Jan 2026 10:35:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/burson-the-value-of-reputation-reveals-a-7tr-global-economy-516640a While a Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value, it also warns that a company’s treatment of its employees in the age of AI is identified as a significant threat — and opportunity — to its financial value. 1-264776 Wed, 14 Jan 2026 12:54:00 +0200 Bizcommunity Research China https://www.bizcommunity.com/article/mark-read-next-move-announced-841283a Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors. 1-263619 Mon, 24 Nov 2025 13:52:00 +0200 Bizcommunity Research China