https://www.bizcommunity.com/45/15.html China Media news 15 Media news - China https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/45/15.html en-us Thu, 16 Jul 2026 23:13:22 +0200 https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR & Communications. 1-269056 Wed, 17 Jun 2026 10:00:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/one-club-creative-hall-of-fame-2026-inductees-named-401699a The One Club for Creativity's 2026 inductees into the prestigious Creative Hall of Fame have been named. 1-268885 Tue, 09 Jun 2026 12:18:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year and Promise Johannesburg ME & Africa Independent Agency of the Year in The One Show Global Creative Rankings. 1-268207 Tue, 19 May 2026 08:30:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/agency-scope-china-economic-context-the-biggest-challenge-623611a The Agency Scope China has found that the biggest challenges that marketers face, and the two most frequently mentioned in 2026, well above the rest, are the economic context, with shrinking budgets and the need to prove ROI and effectiveness, which is directly related to the first, in terms of the pressure it creates. 1-268181 Mon, 18 May 2026 11:18:00 +0200 Bizcommunity Media China https://www.bizcommunity.com/article/agency-scope-china-202526-a-multi-partner-ecosystem-with-no-single-lead-agency-403279a Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems, with coordination responsibilities distributed across several specialised players rather than centralised under a single lead agency. 1-267995 Tue, 12 May 2026 10:00:00 +0200 Bizcommunity Media China