https://www.bizcommunity.com/MarketingMedia China Marketing and Media news 15 Marketing & Media news - China https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Thu, 28 May 2026 19:27:34 +0200 https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year and Promise Johannesburg ME & Africa Independent Agency of the Year in The One Show Global Creative Rankings. 1-268207 Tue, 19 May 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/agency-scope-china-economic-context-the-biggest-challenge-623611a The Agency Scope China has found that the biggest challenges that marketers face, and the two most frequently mentioned in 2026, well above the rest, are the economic context, with shrinking budgets and the need to prove ROI and effectiveness, which is directly related to the first, in terms of the pressure it creates. 1-268181 Mon, 18 May 2026 11:18:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/agency-scope-china-202526-a-multi-partner-ecosystem-with-no-single-lead-agency-403279a Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems, with coordination responsibilities distributed across several specialised players rather than centralised under a single lead agency. 1-267995 Tue, 12 May 2026 10:00:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/google-earth-ai-integration-bridges-the-gap-between-digital-marketing-and-physical-reality-069585a WPP has integrated Google’s planetary-scale geospatial intelligence directly into WPP Open, its agentic marketing platform. 1-267547 Thu, 23 Apr 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/publicis-outperforms-industry-confirms-growth-guidance-for-2026-170706a Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment. 1-267278 Tue, 14 Apr 2026 13:22:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/new-york-film-awards-sa-school-shortlisted-170426a The New York Festivals Television and Film Awards have announced their shortlist with The Animation School shortlisted for three student films, The Legend Of The Jack O' Lantern, Nexus, and Laika goes home. 1-267028 Thu, 02 Apr 2026 06:33:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/event-organisers-need-a-mindset-of-resilience-as-global-instability-shapes-the-events-landscape-622021a With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world. 1-266661 Mon, 23 Mar 2026 08:00:00 +0200 Bizcommunity Marketing & Media China