https://www.bizcommunity.com/MarketingMedia China Marketing and Media news 15 Marketing & Media news - China https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Thu, 18 Jun 2026 03:02:10 +0200 https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR & Communications. 1-269056 Wed, 17 Jun 2026 10:00:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/wpp-launches-hex-the-frontier-studio-built-for-the-era-of-ai-067825a WPP has launched Hex, the company’s frontier studio built for the era of AI, and operates at the intersection of innovation, imagination and craft. 1-268937 Thu, 11 Jun 2026 10:02:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/one-club-creative-hall-of-fame-2026-inductees-named-401699a The One Club for Creativity's 2026 inductees into the prestigious Creative Hall of Fame have been named. 1-268885 Tue, 09 Jun 2026 12:18:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year and Promise Johannesburg ME & Africa Independent Agency of the Year in The One Show Global Creative Rankings. 1-268207 Tue, 19 May 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/agency-scope-china-economic-context-the-biggest-challenge-623611a The Agency Scope China has found that the biggest challenges that marketers face, and the two most frequently mentioned in 2026, well above the rest, are the economic context, with shrinking budgets and the need to prove ROI and effectiveness, which is directly related to the first, in terms of the pressure it creates. 1-268181 Mon, 18 May 2026 11:18:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/agency-scope-china-202526-a-multi-partner-ecosystem-with-no-single-lead-agency-403279a Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems, with coordination responsibilities distributed across several specialised players rather than centralised under a single lead agency. 1-267995 Tue, 12 May 2026 10:00:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Marketing & Media China https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Marketing & Media China