https://www.bizcommunity.com/MarketingMedia Southern Asia Marketing and Media news 15 Marketing & Media news - Southern Asia https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Sat, 04 Apr 2026 01:53:44 +0200 https://www.bizcommunity.com/article/new-york-film-awards-sa-school-shortlisted-170426a The New York Festivals Television and Film Awards have announced their shortlist with The Animation School shortlisted for three student films, The Legend Of The Jack O' Lantern, Nexus, and Laika goes home. 1-267028 Thu, 02 Apr 2026 06:33:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/event-organisers-need-a-mindset-of-resilience-as-global-instability-shapes-the-events-landscape-622021a With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world. 1-266661 Mon, 23 Mar 2026 08:00:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/musk-drives-teslas-sustainability-brand-value-down-by-over-77-bn-066485a For the second year, Brand Finance's research indicates a continued reduction in the role of sustainability in driving consumer choice, though less prominent than 2025. 1-266647 Fri, 20 Mar 2026 12:32:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/cmos-must-bridge-the-gap-between-the-spreadsheet-and-the-story-or-become-extinct-400869a We have entered the era of "Efficiency Marketing," where the most critical question asked of a CMO is no longer "How do we build unshakeable market authority?" but rather "Which agency has the lowest hourly rate?" 1-266635 Fri, 20 Mar 2026 11:21:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/world-pr-day-2026-the-golden-age-of-strategic-pr-400949a "The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026, positioning the profession as the essential "Human OS" for global trust in an increasingly automated world. 1-266515 Tue, 17 Mar 2026 11:29:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/one-battle-after-another-dominates-the-98th-academy-awards-511420a One Battle After Another dominated the 98th Academy Awards, winning six Oscars. The most coveted awards in movies were handed out last night, 15 March. 1-266456 Mon, 16 Mar 2026 09:46:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/wag-the-dog-ages-into-a-modern-day-crisis-communications-reality-955524a When I first started working in PR and was curious about how the world really works, my boss and agency MD at the time, Ingrid Lotze, gave me an unexpected piece of advice: to watch the movie Wag the Dog. 1-266294 Tue, 10 Mar 2026 09:00:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/gerety-awards-announces-2026-global-executive-jury-622671a The Gerety Awards' full global executive jury for its 2026 edition has been announced. These professionals will sit across 15 in-person jury sessions worldwide, evaluating the work that will shape the benchmark for creativity in 2026. 1-266121 Tue, 03 Mar 2026 12:11:00 +0200 Bizcommunity Marketing & Media Southern Asia https://www.bizcommunity.com/article/elevate-28-wpp-strategy-to-transition-into-a-single-company-288597a Transitioning from a holding company structure to a single company, WPP will simplify its business to deliver fully integrated, AI-enabled solutions through four core operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions across four regions, North America, Latin America, EMEA and APAC. 1-266050 Fri, 27 Feb 2026 15:02:00 +0200 Bizcommunity Marketing & Media Southern Asia