https://www.bizcommunity.com/417/19.html Rest of Africa Marketing Research news 15 Research news - Rest of Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/417/19.html en-us Fri, 10 Apr 2026 09:17:50 +0200 https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/5-lessons-how-leading-brands-are-harnessing-trust-and-ai-840513a Earlier this year, Brand Finance launched the Global 500 2026 report at Davos, during the World Economic Forum. At the launch session, how leading brands are harnessing trust and AI to drive growth, create value, and deliver meaningful impact was examined 1-265399 Fri, 06 Feb 2026 08:15:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/8-shifts-opening-new-ideas-experience-and-growth-840823a Shifts in culture and technology open up spaces for new ideas, new experiences and new growth, but major shifts don’t just move in one direction and every year major technology shifts grow and die in the hype cycle. 1-265109 Tue, 27 Jan 2026 14:59:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/us-tech-brands-dominate-brand-finances-2026-global-500-394188a Brand Finance’s 2026 Global 500 reinforces the scale advantage and global reach of the world’s largest digital ecosystems, with the top four spots unchanged, and US technology brands continuing to dominate the top 10. 1-264983 Thu, 22 Jan 2026 11:59:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/global-information-resource-wikipedia-celebrates-25-years-738992a On Thursday, 15 January, the world's largest online information resource turned 25. This marks a quarter century of making trustworthy, human-powered knowledge accessible worldwide for Wikipedia. It celebrated with a global, virtual birthday event, featuring surprise guests, games, and entertainment, and was livestreamed on Wikipedia's YouTube, TikTok, and Instagram channels. 1-264832 Fri, 16 Jan 2026 08:20:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/cmo-council-25th-anniversary-reflects-on-cmos-evolutionary-role-516680a Over the past 25 years, marketing has undergone one of the most profound transformations of any business function. What began as a digital disruption in the early 2000s has evolved into an era defined by data saturation, AI acceleration and radical shifts in how people discover, trust and engage with brands. 1-264796 Thu, 15 Jan 2026 10:35:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/burson-the-value-of-reputation-reveals-a-7tr-global-economy-516640a While a Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value, it also warns that a company’s treatment of its employees in the age of AI is identified as a significant threat — and opportunity — to its financial value. 1-264776 Wed, 14 Jan 2026 12:54:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/human8-names-tim-nguyen-product-and-innovation-manager-to-further-advance-insight-solutions-259907a Human8, the global marketing insights consultancy (previously known as InSites Consulting), is proud to announce that Tim Nguyen has joined the product and innovation team as product and innovation manager. His appointment reinforces the company’s commitment to insight-driven innovation and AI-powered research solutions. 1-258340 Wed, 11 Jun 2025 15:53:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.com/article/positive-portrayals-of-men-in-ads-boost-brand-equity-and-sales-033505a Kantar’s ‘Connecting with men: How brands can decode modern masculinity’ report urges brands to rethink how they engage male audiences. 1-253517 Tue, 19 Nov 2024 09:08:00 +0200 Bizcommunity Research Rest of Africa https://www.bizcommunity.africa/Article/410/19/199024.html With the World Bank forecasting economic growth in sub Saharan Africa at 3.6% for 2019-20, some of the world's fastest-growing economies are in Africa. Rapid urbanisation, business friendly market reforms, and an expanding middle-class are creating exciting opportunities for small and medium business in the region. 1-199024 Thu, 12 Dec 2019 17:05:00 +0200 Bizcommunity Research Rest of Africa