https://www.bizcommunity.com/417/14.html Rest of Africa Direct Marketing news 15 Direct Marketing news - Rest of Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/417/14.html en-us Thu, 27 Aug 2026 23:20:17 +0200 https://www.bizcommunity.com/article/why-keeping-your-customers-is-now-the-smartest-growth-strategy-067225a South African consumers are spending more carefully than ever. Inflation, high interest rates and economic uncertainty have changed how people decide where to spend their money, and how loyal they stay to the brands they choose. For businesses, this shift has a direct consequence: acquisition is getting harder and more expensive, while the customers you already have are becoming your most valuable asset. 1-268837 Wed, 10 Jun 2026 08:47:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/article/your-customers-know-when-youre-faking-it-845873a How to keep your human voice alive in a world of automated emails. 1-268179 Wed, 20 May 2026 10:17:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/14/173504.html The contact centre industry, by all media accounts, has its eyes fixed on AI, chatbots and a variety of other fascinating opportunities to engage with customers. 1-173504 Tue, 13 Feb 2018 11:26:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/14/164679.html Direct marketing has a bad name. The medium is, and always has been, synonymous with junk mail catalogues; charity donation requests and spam emails selling bad literature, questionable weightless products and "opportunities" to help stranded princes move their millions offshore. However, whatever you may think of the medium, direct marketing has always had three key things going for it. 1-164679 Thu, 13 Jul 2017 16:22:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/16/124310.html Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same. Digital consumers are all different and do different things in this space and so, brands need to be savvy to reach them. 1-124310 Wed, 11 Feb 2015 06:01:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/12/99631.html Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission. 1-99631 Thu, 05 Sep 2013 05:42:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88587.html The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 1-88587 Thu, 31 Jan 2013 13:20:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88581.html No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 1-88581 Thu, 31 Jan 2013 12:33:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88527.html As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 1-88527 Wed, 30 Jan 2013 12:39:00 +0200 Bizcommunity Direct Marketing Rest of Africa