https://www.bizcommunity.com/417/14.html Rest of Africa Direct Marketing news 15 Direct Marketing news - Rest of Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/417/14.html en-us Mon, 27 Apr 2026 17:37:33 +0200 https://www.bizcommunity.com/Article/196/14/173504.html The contact centre industry, by all media accounts, has its eyes fixed on AI, chatbots and a variety of other fascinating opportunities to engage with customers. 1-173504 Tue, 13 Feb 2018 11:26:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/14/164679.html Direct marketing has a bad name. The medium is, and always has been, synonymous with junk mail catalogues; charity donation requests and spam emails selling bad literature, questionable weightless products and "opportunities" to help stranded princes move their millions offshore. However, whatever you may think of the medium, direct marketing has always had three key things going for it. 1-164679 Thu, 13 Jul 2017 16:22:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/16/124310.html Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same. Digital consumers are all different and do different things in this space and so, brands need to be savvy to reach them. 1-124310 Wed, 11 Feb 2015 06:01:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/12/99631.html Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission. 1-99631 Thu, 05 Sep 2013 05:42:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88587.html The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 1-88587 Thu, 31 Jan 2013 13:20:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88581.html No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 1-88581 Thu, 31 Jan 2013 12:33:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/424/88527.html As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 1-88527 Wed, 30 Jan 2013 12:39:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/423/65092.html Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 1-65092 Mon, 03 Oct 2011 14:57:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.africa/Article/410/12/57048.html The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 1-57048 Wed, 23 Feb 2011 07:22:00 +0200 Bizcommunity Direct Marketing Rest of Africa https://www.bizcommunity.com/Article/196/614/52779.html While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc. 1-52779 Mon, 04 Oct 2010 12:38:00 +0200 Bizcommunity Direct Marketing Rest of Africa