https://www.bizcommunity.com/414/179.html East Africa Retail marketing news 15 Retail Marketing news - East Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/414/179.html en-us Sat, 04 Apr 2026 00:23:58 +0200 https://www.bizcommunity.com/article/2026-the-year-e-commerce-gets-ruthless-627121a E-commerce growth has temporarily slowed to roughly 1–2% in 2025, down from nearly 9% the year prior. Far from signalling decline, forecasts show a rebound to approximately 7.2% growth in 2026, marking the start of a more competitive and unforgiving era for digital retail. The catch? That growth won’t lift all brands equally. 1-264561 Mon, 05 Jan 2026 11:39:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/identity-and-heritage-drive-a-beautys-44bn-rise-in-mea-region-738702a The meteoric rise of African and Arab beauty (A-beauty) in 2025 has been largely driven by young people’s embrace of their identity and heritage. According to data analytics company Euromonitor International, the shift toward a cultural identity saw A-beauty grow by $44bn in 2025. 1-264192 Fri, 12 Dec 2025 10:01:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/tiktok-unites-with-nivea-and-indrive-for-2025-sub-saharan-awards-174326a TikTok has announced Nivea (Beiersdorf) and inDrive as the official title sponsors of its 2025 sub-Saharan Africa awards. 1-263828 Mon, 01 Dec 2025 09:44:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/retail-media-agentic-ai-commerce-arrives-estimated-value-of-136bn-in-2025-841123a Agentic AI commerce – shopping powered by AI agents – is generating significant hype as the future of online shopping with the total addressable market for agentic commerce having an estimated value of $136bn in 2025 and forecast to hit a potential $1.7trn by 2030.* 1-263009 Wed, 05 Nov 2025 10:34:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/fanta-partners-with-horror-icons-for-halloween-campaign-391138a Fanta is rolling out a spooky new design in select regions (not including Africa) for Halloween 2025, teaming up with four iconic horror movie characters to serve up a frightfully fun twist. 1-260913 Fri, 29 Aug 2025 11:10:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/kionna-moodley-shopper-marketing-vision-for-pepsico-in-africa-735342a PepsiCo’s shopper marketing lead for West, East & Central Africa, Kionna Moodley turns retail spaces into stages for brands like Lay’s, Simba and Ceres. As part of the IAB Youth Action Council, the 28-year-old champions shopper marketing as a people-first discipline and tells us why she believes formality is an adversary to genuine connection. 1-260252 Mon, 11 Aug 2025 08:53:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/minecraft-themed-ice-cream-by-walls-hits-uk-supermarkets-701562a Snack giant Wall’s has partnered with to launch a limited-edition ice cream aimed at gaming enthusiasts. 1-259972 Fri, 01 Aug 2025 11:07:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/publicis-unseats-wpp-on-mars-17bn-media-account-926604a Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few months. 1-258324 Wed, 11 Jun 2025 10:28:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/top-10-countries-most-addicated-to-online-shopping-china-tops-the-list-uk-and-us-follow-closely-810493a The country most addicted to online shopping is China, with consumers spending more time browsing and purchasing online than any other country, while UK consumers allocate the highest percentage of their income to online purchases and the US sets a global benchmark with the largest number of online shoppers. 1-255229 Mon, 10 Feb 2025 14:46:00 +0200 Bizcommunity Retail Marketing East Africa https://www.bizcommunity.com/article/coca-colas-iconic-holiday-magic-adverts-created-by-ai-leave-fans-feeling-sick-366798a For many, seeing Coca-Cola’s Holidays Are Coming advert signals the symbolic beginning of the festive season, but this year the brand’s iconic advert sparked a different reaction as fans spotted the small disclaimer that reads, “created by Real Magic AI”. 1-253663 Fri, 22 Nov 2024 12:25:00 +0200 Bizcommunity Retail Marketing East Africa