https://www.bizcommunity.com/412/1.html West Africa All news 15 All news - West Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/412/1.html en-us Thu, 09 Jul 2026 18:13:28 +0200 https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/publicis-groupe-africa-appoints-managing-director-rest-of-africa-175686a Gideon Khobane has been appointed managing director: Rest of Africa (excluding West Africa), for Publicis Groupe Africa. 1-269558 Thu, 02 Jul 2026 15:13:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/africas-football-boom-is-creating-value-that-local-markets-miss-731602a Africa’s football talent fuels a multi-billion-dollar industry, yet the continent captures only a fraction of the value it creates. That imbalance is starting to shift, but not fast enough. 1-269492 Thu, 02 Jul 2026 09:48:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/totalenergies-taken-to-court-in-france-408959a Several nonprofits, including Friends of the Earth France, sued oil major TotalEnergies in a French civil court, seeking to obtain environmental documents related to an onshore Nigerian oil asset it is attempting to sell. 1-269525 Thu, 02 Jul 2026 09:39:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/mastercard-launches-new-africa-cybersecurity-centre-in-sa-408319a Mastercard has launched the Africa Cybersecurity Centre of Excellence, a pan-African initiative aimed at strengthening cyber resilience and improving collaboration across the continent’s digital economy. 1-269455 Tue, 30 Jun 2026 13:00:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/africas-power-market-is-changing-fast-and-private-capital-is-driving-it-842703a Over the past few years, several African countries have sparked change in their grid infrastructure and electricity generation by involving the private sector. 1-269439 Tue, 30 Jun 2026 10:50:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/africas-winning-roundup-620501a Africa has wrapped up the 2026 Cannes Lions International Festival of Creativity with one Grand Prix, three Silver Lions and five Bronze Lions, led by a historic first for Kenya. 1-269401 Mon, 29 Jun 2026 09:23:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/fossil-fuels-still-dominate-in-africas-electricity-future-study-tracks-3139-power-plants-408159a Only about 57% of the people in Africa have access to electricity, the vast majority of them in sub-Saharan Africa. To meet the United Nations goal of everyone having access to affordable electricity by 2030, African countries will need to rapidly expand electricity generation. 1-269325 Thu, 25 Jun 2026 14:38:00 +0200 Bizcommunity All West Africa https://www.bizcommunity.com/article/delivering-ai-systems-at-the-speed-and-scale-to-meet-consumer-demand-731482a WPP Enterprise Solutions, the global business transformation operating unit of WPP, has signed a strategic collaboration agreement with Amazon Web Services, Inc. (AWS) to operationalise agentic AI for brands. 1-269322 Thu, 25 Jun 2026 11:10:00 +0200 Bizcommunity All West Africa