https://www.bizcommunity.com/Digital Burkina Faso Digital news 15 Digital news - Burkina Faso https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/Digital en-us Mon, 20 Jul 2026 20:56:55 +0200 https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.africa/article/top-prs-form-african-strategic-communications-partnership-175396a Inzalo Consulting and United Partners Network (UPN) have joined forces in a strategic communications partnership that provides multinational organisations with global consistency while adapting strategies to the business, cultural, regulatory and media realities of individual African markets. 1-269848 Tue, 14 Jul 2026 12:35:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/publicis-groupe-africa-appoints-managing-director-rest-of-africa-175686a Gideon Khobane has been appointed managing director: Rest of Africa (excluding West Africa), for Publicis Groupe Africa. 1-269558 Thu, 02 Jul 2026 15:13:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR & Communications. 1-269056 Wed, 17 Jun 2026 10:00:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Digital Burkina Faso https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a “We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.” 1-268717 Fri, 05 Jun 2026 09:00:00 +0200 Bizcommunity Digital Burkina Faso