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<pubDate>Sat, 04 Apr 2026 00:23:59 +0200</pubDate>
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	<title>Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction</title>
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	<description>Premiering this month the debut work for Virgin Active by Amsterdam-based agency We Are Pi introduces a new brand direction that calls out the superficiality and fakeness with its global Leave the cult, Join the club campaign.</description>
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	<pubDate>Wed, 25 Sep 2024 11:53:00 +0200</pubDate>
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