https://www.bizcommunity.com/MarketingMedia Eswatini Marketing and Media news 15 Marketing & Media news - Eswatini https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Tue, 21 Jul 2026 23:10:41 +0200 https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/racism-at-the-world-cup-is-an-ugly-reality-how-to-understand-where-it-comes-from-397188a No African teams made it past the quarter-finals of the 2026 men’s football World Cup, but their strategic and tactical play left a lasting impression. 1-269983 Fri, 17 Jul 2026 14:01:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/doing-finger-licking-good-kfc-africa-serves-up-its-first-ever-impact-report-175366a KFC Africa’s inaugural impact report, Impact, Served Daily, details the social and economic effects of its 1,573 restaurants across 22 sub-Saharan countries. 1-269888 Wed, 15 Jul 2026 11:11:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.africa/article/top-prs-form-african-strategic-communications-partnership-175396a Inzalo Consulting and United Partners Network (UPN) have joined forces in a strategic communications partnership that provides multinational organisations with global consistency while adapting strategies to the business, cultural, regulatory and media realities of individual African markets. 1-269848 Tue, 14 Jul 2026 12:35:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/muck-rack-finds-journalists-are-harder-to-reach-despite-ai-advances-620831a Artificial intelligence has firmly established itself as part of the public relations toolkit, but the industry's biggest challenge remains decidedly human: getting journalists to respond. 1-269851 Tue, 14 Jul 2026 11:11:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/publicis-groupe-africa-appoints-managing-director-rest-of-africa-175686a Gideon Khobane has been appointed managing director: Rest of Africa (excluding West Africa), for Publicis Groupe Africa. 1-269558 Thu, 02 Jul 2026 15:13:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Marketing & Media Eswatini https://www.bizcommunity.com/article/africas-winning-roundup-620501a Africa has wrapped up the 2026 Cannes Lions International Festival of Creativity with one Grand Prix, three Silver Lions and five Bronze Lions, led by a historic first for Kenya. 1-269401 Mon, 29 Jun 2026 09:23:00 +0200 Bizcommunity Marketing & Media Eswatini