https://www.bizcommunity.com/198/19.html Spain Marketing Research news 15 Research news - Spain https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/198/19.html en-us Mon, 20 Apr 2026 08:56:31 +0200 https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/5-lessons-how-leading-brands-are-harnessing-trust-and-ai-840513a Earlier this year, Brand Finance launched the Global 500 2026 report at Davos, during the World Economic Forum. At the launch session, how leading brands are harnessing trust and AI to drive growth, create value, and deliver meaningful impact was examined 1-265399 Fri, 06 Feb 2026 08:15:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/8-shifts-opening-new-ideas-experience-and-growth-840823a Shifts in culture and technology open up spaces for new ideas, new experiences and new growth, but major shifts don’t just move in one direction and every year major technology shifts grow and die in the hype cycle. 1-265109 Tue, 27 Jan 2026 14:59:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/us-tech-brands-dominate-brand-finances-2026-global-500-394188a Brand Finance’s 2026 Global 500 reinforces the scale advantage and global reach of the world’s largest digital ecosystems, with the top four spots unchanged, and US technology brands continuing to dominate the top 10. 1-264983 Thu, 22 Jan 2026 11:59:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/global-information-resource-wikipedia-celebrates-25-years-738992a On Thursday, 15 January, the world's largest online information resource turned 25. This marks a quarter century of making trustworthy, human-powered knowledge accessible worldwide for Wikipedia. It celebrated with a global, virtual birthday event, featuring surprise guests, games, and entertainment, and was livestreamed on Wikipedia's YouTube, TikTok, and Instagram channels. 1-264832 Fri, 16 Jan 2026 08:20:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/cmo-council-25th-anniversary-reflects-on-cmos-evolutionary-role-516680a Over the past 25 years, marketing has undergone one of the most profound transformations of any business function. What began as a digital disruption in the early 2000s has evolved into an era defined by data saturation, AI acceleration and radical shifts in how people discover, trust and engage with brands. 1-264796 Thu, 15 Jan 2026 10:35:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/burson-the-value-of-reputation-reveals-a-7tr-global-economy-516640a While a Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value, it also warns that a company’s treatment of its employees in the age of AI is identified as a significant threat — and opportunity — to its financial value. 1-264776 Wed, 14 Jan 2026 12:54:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/mark-read-next-move-announced-841283a Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors. 1-263619 Mon, 24 Nov 2025 13:52:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/part-1-scopen-spain-pr-scope-budgets-have-increased-626871a The eighth edition of Scopen’s Public Relations (PR) Scope study in Spain has found that the companies surveyed recorded an average annual turnover of more than €292m – 5.5% higher than two years ago – while their PR budgets have grown by around 6.7% during the same period. 1-262821 Wed, 29 Oct 2025 12:22:00 +0200 Bizcommunity Research Spain https://www.bizcommunity.com/article/warc-the-correlation-between-creativity-and-effectiveness-959044a One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. 1-262784 Tue, 28 Oct 2025 14:29:00 +0200 Bizcommunity Research Spain