https://www.bizcommunity.com/EverlyticCommunicationInsights South Africa Bizcommunity | Everlytic Communication Insights news 15 Everlytic Communication Insights news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/EverlyticCommunicationInsights en-us Wed, 22 Apr 2026 11:02:49 +0200 https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Everlytic Communication Insights South Africa