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<title>Daily World PR Day industry news in South Africa</title>
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<pubDate>Fri, 03 Apr 2026 21:50:03 +0200</pubDate>
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	<title>#WPRD2025 | Riverbed’s Lebogang Mashangoane: Modern PR in an AI-powered world</title>
	<link>https://www.bizcommunity.com/article/modern-pr-in-an-ai-powered-world-812603a</link>
	<description>The weekly “PR is dead” posts on LinkedIn have become predictable and, quite frankly, outdated. Yes, the media and communications landscape are shifting rapidly—but PR isn’t dying. It’s evolving.</description>
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	<pubDate>Thu, 31 Jul 2025 15:22:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | The PR prescription: Ditch the grind, reclaim your mind</title>
	<link>https://www.bizcommunity.com/article/ditch-the-grind-reclaim-your-mind-589360a</link>
	<description>I believe that in a world where the hustle often overshadows our humanity, we need to rekindle the spirit of connection in public relations. By prioritising mental health over endless grind, we unlock the true potential of our profession, where authenticity breeds trust, and well-being fuels creativity.</description>
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	<pubDate>Thu, 31 Jul 2025 12:43:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Sam Gqomo: PR is shaping society, it’s about time</title>
	<link>https://www.bizcommunity.com/article/pr-is-shaping-society-its-about-time-701582a</link>
	<description>There was a time when PR was considered a soft skill. A nice-to-have. A glossy finish to less-than-glossy decisions made behind closed boardroom doors. But those days are over — or at least, they should be.</description>
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	<pubDate>Thu, 31 Jul 2025 12:20:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Red Ribbon's Ronelle Bester: In a polarised world, PR is building trust</title>
	<link>https://www.bizcommunity.com/article/in-a-polarised-world-pr-is-building-trust-256037a</link>
	<description>World PR Day’s 2025 theme, Building Bridges &amp; Navigating Polarisation, underscores how we are no longer ‘spin-doctors’ of old, but custodians of credible connection who ensure that, in a polarised media landscape, authoritative voices can cut through the noise to inform and unite.</description>
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	<pubDate>Thu, 31 Jul 2025 11:56:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Paul Reynell: A tribute to those who saw humans</title>
	<link>https://www.bizcommunity.com/article/paul-reynells-tribute-to-those-who-saw-humans-812053a</link>
	<description>Connecting with an audience of any size is more than a craft—it’s a calling. Whether in a newsroom, at the helm of a movement, or behind a brand's vision, the great communicators and strategists don’t just deliver messages. They move minds. They connect through empathy. They see humans.</description>
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	<pubDate>Wed, 30 Jul 2025 09:02:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | We. Communications' Sarah Gooding: Uncovering truths that unlock progress, understanding and impact</title>
	<link>https://www.bizcommunity.com/article/uncovering-truths-that-unlock-progress-understanding-and-impact-367488a</link>
	<description>From consultancies in the UK and South Africa, as well as on-site at Microsoft South Africa, Sarah Gooding has over 20 years experience as a B2B and B2C corporate reputation PR specialist in the EMEA region. Her focus is strategy development, crisis communications, media training as well as assisting clients define their brand's purpose narrative. Gooding is a spokesperson at various international industry conferences such as the Holmes Report In2Summit, Global ICCO Summit and Annual APRA Conference and sits as a member of the judging panel for numerous industry awards, including PRWeek Global Awards, South African Sports Industry Awards and PRovoke Africa and EMEA SABRE Awards. Gooding is a board member of the inaugural PRCA Africa board and current co-chair of the PRCA Africa Sustainability network. Gooding has a degree in journalism, a post graduate in brand management and has recently completed the Business Sustainability Management course through Cambridge University's Institute of Sustainability (CISL.) Sarah is currently MD of the We. Communications Africa team based in Johannesburg, South Africa.</description>
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	<pubDate>Mon, 28 Jul 2025 11:50:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Lebo Madiba: PR as bridge‑building infrastructure in a fragmented world</title>
	<link>https://www.bizcommunity.com/article/pr-as-bridgebuilding-infrastructure-in-a-fragmented-world-690751a</link>
	<description>Public relations has always been about connection, but never has that mandate felt more urgent than it does in 2025.  Across Africa and the world, societies are fracturing along political, cultural, and economic fault lines sharpened by algorithmic echo chambers and mistrust in institutions.</description>
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	<pubDate>Mon, 28 Jul 2025 09:24:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications</title>
	<link>https://www.bizcommunity.com/article/pr-is-the-dark-arts-of-integrated-marketing-communications-701852a</link>
	<description>When it comes to being boxed into disciplines or integrated marketing comms' lanes, Mike Sharman CCO and founder of Retroviral will vehemently rage against the machine. Outspoken, and unashamedly obsessed with making sh@# go viral, this is what he had to say about Retroviral's role in the earned media landscape.</description>
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	<pubDate>Fri, 25 Jul 2025 11:46:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Aphinko Communications Group: Bridging divides through powerful storytelling</title>
	<link>https://www.bizcommunity.com/article/wprd2025-aphinko-communications-group-on-bridging-divides-through-powerful-storytelling-034145a</link>
	<description>Aphinko Communications Group shares insight on the role of storytelling in African corporate communications—shaping reputations and crafting narratives that resonate across public and private sectors throughout the continent.</description>
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	<pubDate>Fri, 25 Jul 2025 11:10:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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	<title>#WPRD2025 | Be-cause's Ciaran R. Maidwell: The appeal of legacy media</title>
	<link>https://www.bizcommunity.com/article/wprd2025-ciaran-r-maidwell-head-of-strategy-at-be-cause-on-legacy-media-appeal-367458a</link>
	<description>Consumer trust in social media is on shaky ground: between AI-generated content and increasingly lax rules around fact-checking, it’s hard to know what to believe online.</description>
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	<pubDate>Fri, 25 Jul 2025 09:43:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/899.html">Bizcommunity World PR Day South Africa</source>
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