https://www.bizcommunity.com/PRTrends South Africa news 15 PR & Communications news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/PRTrends en-us Sun, 12 Apr 2026 21:18:46 +0200 https://www.bizcommunity.com/article/pr-just-got-harder-alignment-is-the-key-says-meltwater-628171a Generative AI is changing the PR arena every day. But while these tools promise speed and creativity, they also put pressure on publishers, and in turn, PR teams. This is according to Meltwaters's State of PR Report 2026. 1-265521 Wed, 11 Feb 2026 10:41:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/biztrends206-the-platinum-clubs-el-broide-collaborating-with-ai-is-the-pr-power-move-for-2026-517100a In 2025, PR professionals across South Africa started using AI to stay competitive, automating everything from content drafts to media monitoring. But here's the catch: while AI promised efficiency, it often delivered uniformity. 1-265286 Tue, 03 Feb 2026 10:03:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/sa-youth-are-wearing-their-values-517560a There’s a noticeable shift in South African youth supporting local fashion. Not as a trend, but as a behavioural change. 1-265126 Wed, 28 Jan 2026 08:26:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/biztrends-bydesign-communications-kevin-welman-4-shifts-redefining-pr-840153a Public relations has always evolved to stay ahead of the changing world we live in. But I believe we’re now at a pivotal moment. The challenge is no longer about reaching the right audience at the right time to deliver on our client’s strategic business growth goals. The tools necessary to achieve this have been in place for some years. Our challenge now is to redefine how we deliver value. 1-265059 Mon, 26 Jan 2026 12:29:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/if-employees-dont-believe-neither-will-the-market-517830a With 2025 firmly behind us and a bright new year full of possibilities ahead of us, we want to take this opportunity to focus on a trend that we believe nobody has seen coming, and even fewer are prepared for. 1-265046 Mon, 26 Jan 2026 09:23:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/leading-into-nostalgia-a-communication-signal-738542a The start of 2026 has brought an unexpectedly loud soundtrack of the year 2016. If you’ve been on social media across platforms, you’ve seen people turning back the clock with a common refrain that life in 2016 felt simpler. With all the mainstream coverage of the “is it 2026 or 2016?” moment, it’s hard to dismiss this as a niche trend. 1-264952 Wed, 21 Jan 2026 14:44:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/africa-will-ignite-what-is-next-738932a Africa is sitting on the world’s greatest creative advantage, and most people still underestimate it. Globally, marketers are spending billions on martech and AI. Worldwide spend is projected to pass $200bn by 2027, and marketing teams now invest close to a third of their budgets in technology. Yet almost every study says the same thing: organisations only use about half of what they buy. 1-264862 Mon, 19 Jan 2026 10:48:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/5-trends-shaping-the-rise-of-fractional-communications-leaders-730572a The business world is increasingly turning to fractional executives—CMOs, CFOs, and CTOs—who bring top-tier strategic insight on a part-time basis, offering the impact of senior leadership without the expense of a full-time hire. 1-263912 Wed, 03 Dec 2025 12:56:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/arik-karani-on-how-data-disinformation-and-ethics-will-redefine-pr-in-africa-698941a Public relations (PR) in 2025 is set to be transformed by data, politics, and ethics. 1-255041 Mon, 03 Feb 2025 07:50:00 +0200 Bizcommunity PR & Communications South Africa https://www.bizcommunity.com/article/7-steps-to-riding-the-next-tech-pr-industry-wave-819943a As we move into 2025, the South African PR industry continues to evolve, particularly in the tech sector. The landscape is shifting, with clients balancing their need for innovation with a stronger emphasis on cost-effectiveness. There is increasing demand for PR campaigns that combine creativity with measurable results, putting pressure on agencies to demonstrate both value and forward-thinking strategies. 1-254769 Wed, 22 Jan 2025 06:30:00 +0200 Bizcommunity PR & Communications South Africa