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<title>Daily IMC Conference industry news in South Africa</title>
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<pubDate>Fri, 17 Apr 2026 09:29:47 +0200</pubDate>
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	<title>Shift happens. Are you ready?</title>
	<link>https://www.bizcommunity.com/article/shift-happens-are-you-ready-733882a</link>
	<description>A 21-year-old entrepreneur advising corporates on Gen Z: Marko Stavrou, the Gen Z Guy and founder of Genlink. A 9-year-old performer, Desmond Koolen, already commanding a global audience. Both will share the stage at the Nedbank IMC 2026, Africa’s biggest marketing conference, in a conversation that highlights how dramatically the drivers of brand growth are changing.</description>
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	<pubDate>Tue, 24 Mar 2026 10:02:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>2025 Nedbank IMC White Paper: 5 calls to action for marketers</title>
	<link>https://www.bizcommunity.com/article/2025-nedbank-imc-white-paper-5-calls-to-action-for-marketers-174026a</link>
	<description>The official 2025 Nedbank IMC White Paper has been released. The publication captures the insights, trends, and bold ideas that defined this year’s conference and continue to shape Africa’s marketing landscape.</description>
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	<pubDate>Tue, 18 Nov 2025 12:03:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the top</title>
	<link>https://www.bizcommunity.com/article/lead-brand-vision-from-the-top-393248a</link>
	<description>Nomsa Chabeli, group chief executive officer of the SABC, says the public broadcaster's brand vision must be led from the top as it is too important to leave it to market forces.</description>
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	<pubDate>Thu, 16 Oct 2025 10:15:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development</title>
	<link>https://www.bizcommunity.com/article/ai-and-culture-capital-to-amplify-development-959674a</link>
	<description>Zubair Timol, partner and global vice president, Culture at Meltwater, says culture can leapfrog economies through the lens of utilising AI.</description>
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	<pubDate>Wed, 15 Oct 2025 09:48:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Dr Gillian Hammah: Blending AI and human capabilities</title>
	<link>https://www.bizcommunity.com/article/blending-ai-and-human-capabilities-959614a</link>
	<description>Dr Gillian Hammah, chief marketing officer at Aya Digital, says it is not if you will use AI, it's how you will blend AI and human capabilities.</description>
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	<pubDate>Tue, 14 Oct 2025 12:04:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your business</title>
	<link>https://www.bizcommunity.com/article/nedbankimc2025-dr-gillian-hammah-7-steps-to-integrating-ai-in-your-business-737092a</link>
	<description>At the IMC Nedbank Conference on 18 September, Dr Gillian Hammah, chief marketing officer at Aya Digital, challenged leaders to stop settling for average performance, outdated thinking, and fear-driven decisions about AI.</description>
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	<pubDate>Mon, 06 Oct 2025 08:26:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Stacy Jayne Saggers: Brands are showing up, consumers expect them to</title>
	<link>https://www.bizcommunity.com/article/brands-are-showing-up-consumers-expect-them-to-282527a</link>
	<description>Stacy Jayne Saggers, commercial growth director, Insights Division, Kantar says brands in South Africa are showing up to deal with some of the biggest issues that South Africans are experiencing - and consumers are now expecting this of brands.</description>
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	<pubDate>Fri, 03 Oct 2025 12:05:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Vaughan Croeser: Build for the long-term, responsibly</title>
	<link>https://www.bizcommunity.com/article/build-for-the-long-term-responsibly-171456a</link>
	<description>"Marketing is something you build for the long term and you have a responsibility to hand it over to the next person, in a better place than what you found it," says Vaughan Croeser, vice president, marketing: The South African Breweries (AB InBev).</description>
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	<pubDate>Fri, 03 Oct 2025 11:46:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom</title>
	<link>https://www.bizcommunity.com/article/nedbankimc2025-ryan-sauer-empowering-marketers-in-the-boardroom-510310a</link>
	<description>"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement."</description>
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	<guid isPermaLink="false">1-261966</guid>
	<pubDate>Thu, 02 Oct 2025 13:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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	<title>#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"</title>
	<link>https://www.bizcommunity.com/article/nedbankimc2025-melusi-mhlungu-are-you-playing-to-win-or-not-to-lose-398198a</link>
	<description>Melusi Mhlungu, We Are Bizarre's founder &amp; chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.</description>
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	<pubDate>Thu, 02 Oct 2025 12:14:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/868.html">Bizcommunity Nedbank IMC Conference South Africa</source>
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