https://www.bizcommunity.com/Branding South Africa Branding news 15 Branding news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/Branding en-us Thu, 16 Apr 2026 04:04:24 +0200 https://www.bizcommunity.com/article/the-63-parity-threshold-why-sa-beauty-brands-are-falling-into-the-vibe-trap-625361a The South African beauty and personal care market is currently in the midst of a $4bn arms race. From the aggressive expansion of specialist retailers to the surge of local independent founders, the industry is a key battleground for retail dominance. Yet, behind the "Instagram-worthy" packaging and viral TikTok transitions, a quiet crisis is brewing. I call it the "authority lag." 1-267311 Wed, 15 Apr 2026 11:32:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/call-for-participation-2026-social-media-landscape-survey-opens-to-south-african-marketers-392968a South African marketers are still often forced to rely on global reports to guide their digital strategies. However, international data rarely reflects the realities of local platforms, audience behaviour, and market-specific challenges. 1-267293 Wed, 15 Apr 2026 10:57:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/publicis-outperforms-industry-confirms-growth-guidance-for-2026-170706a Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment. 1-267278 Tue, 14 Apr 2026 13:22:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/loyalty-marketing-is-solving-the-wrong-problem-069665a Loyalty programmes have become a default marketing strategy for South African brands. But as participation rises, so does switching behaviour. The data tells a different story: loyalty isn’t creating growth, market penetration is. 1-267267 Tue, 14 Apr 2026 12:07:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/how-brands-can-update-their-marketing-system-for-the-ai-era-514110a In 2026, if you’re not accurate locally, you’re basically invisible everywhere. Brands aren’t just losing clicks - they’re losing eligibility. So, how can brands update their marketing system for the AI era? 1-267266 Tue, 14 Apr 2026 11:16:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/boundless-becomes-51-black-owned-30-black-female-owned-and-marginally-more-responsible-403009a In a move that has shocked absolutely no one except a few spreadsheets, Boundless today announced the successful conclusion of a Black Economic Empowerment (B-BBEE) transaction with the Siyandisa Group, a 100% Black-owned and 60% Black female-owned B-BBEE investment group. 1-267265 Tue, 14 Apr 2026 11:00:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/trade-dress-dispute-hots-up-as-tabasco-takes-stoli-to-court-over-vodka-bottle-design-958554a What do vodka and pepper sauce have in common? Surprisingly, their packaging. 1-267264 Tue, 14 Apr 2026 09:48:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/the-pitcher-awards-2026-unveils-dynamic-jury-069675a The Pitcher Awards - a celebration of African creativity - has confirmed the first wave of jury members. The best African creativity in the marketing, advertising and communications industry will be revealed in May. South Africa's Graham Deneys and Buyi Mafoko are on the list. 1-267257 Tue, 14 Apr 2026 08:45:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/south-africas-consumer-class-is-back-on-the-road-170736a Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying to get through the Strait of Hormuz, new car sales are showing strong growth. 1-267238 Mon, 13 Apr 2026 12:13:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/inside-pat-mahlangus-business-to-brand-summit-281847a Africa is full of businesses, but still short on globally competitive brands. That is the gap Pat Mahlangu is trying to close with the Business to Brand Summit, an initiative that brings together founders, executives, creatives, and investors to rethink how value is built and sustained. As the summit returns on the 16-17 April 2026, we spoke to Mahlangu about why brand has become an economic conversation, not just a marketing one, and what it takes to build a platform of this scale. 1-267230 Mon, 13 Apr 2026 10:11:00 +0200 Bizcommunity Branding South Africa