https://www.bizcommunity.com/Branding South Africa Branding news 15 Branding news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/Branding en-us Mon, 24 Aug 2026 07:10:50 +0200 https://www.bizcommunity.com/article/south-african-ad-translations-need-culture-not-just-language-631971a Speaking a language and professionally translating advertising are two different skills. Yet how often do we hear this - “We have someone in the office who speaks the language; they can do/check the translation” - when a brand needs an advert translated into a South African language? 1-271021 Fri, 21 Aug 2026 09:30:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/pepkor-konaye-dlatu-on-creativity-connection-and-leaving-an-impact-189966a For Konaye Dlatu, digital strategist at Pepkor, creativity was never something she deliberately set out to pursue. It was simply part of who she was. 1-270988 Thu, 20 Aug 2026 11:28:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/iconic-or-generic-the-battle-over-electric-guitar-culture-most-famous-silhouette-290077a The guitar community has recently been engaged in the age-old tradition of arguing on the internet over whether Fender is right to protect its iconic Stratocaster guitar design, or whether decades of ubiquity have made the shape as much a part of guitar culture as it is a Fender product. 1-270980 Thu, 20 Aug 2026 09:54:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/abc-q2-2026-newspapers-circulation-trends-downwards-078865a The Audit Bureau of Circulation’s (ABC) second quarter of 2026 for the newspaper sector shows a decline from the previous quarter. 1-270967 Thu, 20 Aug 2026 09:25:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/why-women-need-to-be-thought-leaders-967794a You know the call. It's 9 PM. You're finally doing something that isn't work, and your phone buzzes. A journalist needs a quote. They've already written the story. They just need "expert confirmation" for paragraph six. You're flattered. You say yes. You get a line. You're an SME - a Subject Matter Expert. 1-270914 Wed, 19 Aug 2026 08:20:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/tashas-unveils-just-ask-tash-series-to-share-brand-story-and-menu-ideas-856043a South African café brand tashas has launched ‘Just Ask Tash’, a new monthly storytelling series giving guests a behind-the-scenes look at the people, places and stories behind the brand. 1-270869 Tue, 18 Aug 2026 08:35:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/7-wins-at-the-2026-bookmark-awards-including-gold-for-escape-it-189386a Clockwork enjoyed a strong showing at the 2026 Bookmark Awards, taking home seven awards across work for The Salvation Army and Feelz. The wins included one Gold, three Silver and three Bronze, with The Salvation Army’s Escape It taking Gold in Influencer Marketing. The work spans socially conscious storytelling, influencer-led advocacy and tongue-in-cheek creative, tackling issues from gender-based violence and sexual health to safer choices and social behaviour. 1-270858 Mon, 17 Aug 2026 13:07:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/3-ways-to-build-creative-for-the-third-space-301558a Transit.TV isn't a smaller version of television, and it isn't traditional out-of-home either. It's the third space in the media mix, but too many brands still treat Transit.TV as an afterthought: take a 30-second TV ad, export it as-is, and hope it lands. 1-270833 Mon, 17 Aug 2026 10:00:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/5-ways-to-build-a-distinctive-brand-967114a In markets where quality is increasingly expected and competitors can replicate almost everything else, distinction is created by the accumulation of deliberate choices. No single touchpoint creates it, but every touchpoint has the potential to strengthen or weaken it. 1-270834 Mon, 17 Aug 2026 08:00:00 +0200 Bizcommunity Branding South Africa https://www.bizcommunity.com/article/the-opportunity-to-learn-and-grow-856933a One of the strongest themes to emerge from this year’s South African winners of the 2026 Cannes Young Lions competition is that a career in advertising wasn't always an obvious path. 1-270789 Fri, 14 Aug 2026 10:00:00 +0200 Bizcommunity Branding South Africa