https://www.bizcommunity.com/ShopperMarketingFocus South Africa news 15 Focus on Shopper Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/ShopperMarketingFocus en-us Mon, 06 Apr 2026 14:40:35 +0200 https://www.bizcommunity.com/Article/196/614/242580.html This year, the 45 edition of the Loeries, saw 232 Loeries awarded, out of 2,100 entries. 1-242580 Mon, 09 Oct 2023 14:09:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/868/241959.html Advertising that delivers is advertising that creates customers. It achieves this by giving customers a good reason to buy a product or service. 1-241959 Mon, 18 Sep 2023 12:25:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/11/199090.html We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below. 1-199090 Tue, 17 Dec 2019 09:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/424/182346.html 2019 is almost here and with it your annual invitation to join BizTrends. 1-182346 Thu, 27 Sep 2018 13:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/169142.html Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision. But, it can be done, and numerous retailers are getting it right. 1-169142 Thu, 26 Oct 2017 06:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/169141.html This is not a "woe-is-me" article. It's a petition for the ignored middle child. Traditional advertising is the older brother who protects his siblings, but otherwise doesn't have time for them. Social media and digital are the babies - full of energy, while getting all the attention. Shame, shopper marketing is left to its own devices. 1-169141 Wed, 25 Oct 2017 06:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/169135.html You would be hard-pressed to open a newspaper or business publication without stumbling upon an article on the current state of retail. The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading; on the other side of the spectrum, however, there are others that continue to grow year-on-year, whilst painting healthy margins, as well as gaining valuable market share from those that continue to do exactly the same as they have always done. 1-169135 Tue, 24 Oct 2017 09:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/169137.html Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase. If they're shopping online, you may get lucky and have a whole 15 seconds. This is according to a study by the EBI. 1-169137 Tue, 24 Oct 2017 09:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/169170.html Sales promotions and events is one of the toughest categories to crack in the Footprint Marketing Awards, even more so when you're an independent retailer in one of the biggest malls in the country, competing against more than 390 national and international brands. 1-169170 Mon, 23 Oct 2017 06:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa https://www.bizcommunity.com/Article/196/761/145851.html The theme of the 60th Global Summit of the Consumer Goods Forum, taking place in Cape Town this month, 15-17 June 2016, is 'Seizing opportunities in the face of disruption'. Top global retailers and brand CEOs from Walmart, Tesco, Coca-Cola, Nestle, among others, will discuss disruption in all areas of the retail value chain and innovative new business models. 1-145851 Mon, 06 Jun 2016 10:00:00 +0200 Bizcommunity Focus on Shopper Marketing South Africa