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<title>Daily OOH industry news in South Africa</title>
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<category>OOH news - South Africa</category>
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<pubDate>Sun, 15 Nov 2026 06:42:43 +0200</pubDate>
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	<title>The Atrium turns 4 airport screens into one immersive canvas for brands</title>
	<link>https://www.bizcommunity.com/article/the-atrium-turns-4-airport-screens-into-one-immersive-canvas-for-brands-184766a</link>
	<description>At the country's busiest airport, one media environment is asking advertisers to think beyond the single screen and being positioned as a new benchmark for airport advertising: The Atrium, Airport Ads' flagship digital environment at O.R. Tambo International Airport.</description>
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	<pubDate>Thu, 12 Nov 2026 11:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>#BehindtheCampaign | Reboost Plus’ Live on the Plus Side: A social story beyond the screen</title>
	<link>https://www.bizcommunity.com/article/reboost-plus-live-on-the-plus-side-a-social-story-beyond-the-screen-851873a</link>
	<description>Reboost Plus’ Live on the Plus Side campaign is not just something to watch; it is something to encounter on the way to work, between lectures, on a weekend run or during the everyday shop. The ambition is simple: make the range feel familiar before consumers reach for it in-store.</description>
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	<pubDate>Mon, 09 Nov 2026 11:33:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Tomato sauce, tamatie sous or ketchup? Heinz and Tractor take the great SA debate to the streets</title>
	<link>https://www.bizcommunity.com/article/tomato-sauce-tamatie-sous-or-ketchup-heinz-and-tractor-take-the-great-sa-debate-to-the-streets-184136a</link>
	<description>Tomato sauce? Tamatie sous? Ketchup? Ask a room full of South Africans what they call the red stuff they put on their chips, and you're likely to get multiple different answers – each delivered with equal fervour and conviction.</description>
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	<pubDate>Fri, 06 Nov 2026 08:41:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners</title>
	<link>https://www.bizcommunity.com/article/hyprop-appoints-primedia-malls-and-the-media-factory-as-digital-media-co-sales-partners-636491a</link>
	<description>Appointment creates a focused sales partnership connecting brands with digital advertising opportunities across nine blue chip shopping destinations in Gauteng and the Western Cape.</description>
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	<pubDate>Thu, 05 Nov 2026 08:23:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>From Tuesday chopping to Tuesday approvals: Building a more accountable OOH industry</title>
	<link>https://www.bizcommunity.com/article/from-tuesday-chopping-to-tuesday-approvals-building-a-more-accountable-ooh-industry-417799a</link>
	<description>Reflecting on the 2026 OOH Indaba, Kena Outdoor considers what it will take to move South Africa’s Out of Home industry from recurring regulatory friction towards shared accountability, predictable processes and responsible growth.</description>
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	<pubDate>Tue, 03 Nov 2026 13:55:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>#PrismsAwards 2026 | All the winners: Tribeca and DNA Brand Architects take top honours</title>
	<link>https://www.bizcommunity.com/article/all-the-winners-tribeca-and-dna-brand-architects-take-top-honours-747522a</link>
	<description>Tribeca Public Relations has been named Grand Prix Agency of the Year at the 2026 Prisms Awards, which took place on 24 October this year. DNA Brand Architects took Campaign of the Year for Microsoft’s Your Next is Now.</description>
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	<pubDate>Fri, 30 Oct 2026 09:21:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Where people move, brands connect: Kena Outdoor on transport and OOH</title>
	<link>https://www.bizcommunity.com/article/where-people-move-brands-connect-kena-outdoor-on-transport-and-ooh-969734a</link>
	<description>A journey to work starts long before someone passes a billboard. It begins at the front door, runs along a pavement and often includes a taxi, bus or train before the final walk to the workplace. For Out Of Home (OOH) advertisers, understanding that journey is essential to developing effective sites and commercially relevant campaigns.</description>
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	<pubDate>Wed, 28 Oct 2026 10:20:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>60,000 kilometres of brand visibility: How The Scoin Shop is rethinking outdoor advertising</title>
	<link>https://www.bizcommunity.com/article/60000-kilometres-of-brand-visibility-how-the-scoin-shop-is-rethinking-outdoor-advertising-525730a</link>
	<description>A fleet of 15 bright pink vehicles is taking a rare collectable coin campaign onto Cape Town's streets, combining bold creative execution with targeted, measurable outdoor advertising.</description>
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	<pubDate>Mon, 26 Oct 2026 08:56:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>2026 Effie Awards SA celebrate inaugural Marketer of the Year and Agency of the Year</title>
	<link>https://www.bizcommunity.com/article/2026-effie-awards-sa-celebrate-inaugural-marketer-of-the-year-and-agency-of-the-year-969034a</link>
	<description>The 2026 Effie Awards South Africa winners have been announced, with the Grand Effie, the highest honour recognising South Africa’s most effective campaign of the year, awarded to Edelman South Africa and Women for Change for The Unburied Casket in the Non-Profit category.</description>
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	<pubDate>Tue, 20 Oct 2026 23:22:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>DMASA announces finalists for the 2026 Assegai Awards</title>
	<link>https://www.bizcommunity.com/article/dmasa-announces-finalists-for-the-2026-assegai-awards-636031a</link>
	<description>The finalists showcase South Africa’s excellence in direct and integrated marketing, combining strategic thinking, creativity and measurable business impact.</description>
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	<pubDate>Mon, 19 Oct 2026 10:24:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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