https://www.bizcommunity.com/196/70.html South Africa Out Of Home news 15 OOH news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/70.html en-us Tue, 28 Jul 2026 15:25:23 +0200 https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/creative-circles-full-circle-event-is-back-408229a This July and August, the Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions. 1-269945 Thu, 16 Jul 2026 11:58:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/from-traditional-sponsorship-visibility-to-an-immersive-experience-175956a Recently, King Pie transformed its sponsorship of The Masked Singer South Africa into an immersive brand experience. 1-269908 Thu, 16 Jul 2026 10:00:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/kena-outdoor-launches-from-inventory-to-influence-as-it-joins-the-omc-397148a Kena Outdoor has launched From Inventory to Influence, a new strategic direction that enhances how the company presents and sells its national outdoor media network. Supported by Kena’s membership of the Out of Home Measurement Council (OMC), the shift is designed to help agencies, advertisers and brands understand not only where Kena’s sites are located, but who they reach, how people move through those environments and the role each placement can play in a campaign. 1-269923 Thu, 16 Jul 2026 09:58:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/pick-n-pays-eat-like-a-champion-answers-age-old-question-064265a “What are they feeding the Springboks?” has echoed around the rugby world for years. Asked by commentators, rival fans, former players and across social media whenever South Africa's giants dominate another opponent. 1-269867 Wed, 15 Jul 2026 08:38:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/mcdonald-france-proves-great-ooh-still-starts-with-great-copy-397468a McDonald's France and TBWA\Paris has demonstrated that sometimes the most powerful advertising tool is still a well-written line. 1-269793 Fri, 10 Jul 2026 12:22:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/ethekwini-announces-outdoor-ad-rules-ahead-of-2026-local-elections-953014a Ahead of the 2026 Local Government Elections, the eThekwini Municipality has approved a temporary relaxation of its outdoor advertising regulations to accommodate political campaigning while maintaining controls over the use of public space. 1-269734 Thu, 09 Jul 2026 09:01:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Out of Home South Africa https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Out of Home South Africa