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<title>Daily OOH industry news in South Africa</title>
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<category>OOH news - South Africa</category>
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<title>Daily OOH industry news in South Africa</title>
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<pubDate>Wed, 06 May 2026 18:54:00 +0200</pubDate>
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	<title>iPendoring 2026 opens: Indigenous-language work gets a direct One Show shot</title>
	<link>https://www.bizcommunity.com/article/ipendoring-2026-opens-indigenous-language-work-gets-a-direct-one-show-shot-958174a</link>
	<description>The iPendoring Awards has announced that its now open for entries, with the closing date set for 28 August 2026 and the awards ceremony scheduled for November 2026.</description>
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	<pubDate>Wed, 06 May 2026 11:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market</title>
	<link>https://www.bizcommunity.com/article/a-south-african-born-idea-for-the-global-market-847093a</link>
	<description>Retroviral’s Find Your Fire, a trilogy of films for Eastern European market,  is an example of local talent and creativity overcoming geography.</description>
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	<pubDate>Wed, 06 May 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Vicinity Media's omnichannel analytics | The billboard worked. Now we can prove it</title>
	<link>https://www.bizcommunity.com/article/vicinity-media-omnichannel-analytics-the-billboard-worked-now-we-can-prove-it-736802a</link>
	<description></description>
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	<pubDate>Tue, 05 May 2026 10:56:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Corona bets on user-generated sunsets for its latest outdoor push</title>
	<link>https://www.bizcommunity.com/article/corona-bets-on-user-generated-sunsets-for-its-latest-outdoor-push-514620a</link>
	<description>Corona has taken a different tack with its latest outdoor campaign, turning some of South Africa’s busiest commuter routes into displays of user-generated sunsets — a quieter, more contemplative use of billboard space that contrasts sharply with traditional advertising clutter.</description>
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	<pubDate>Mon, 04 May 2026 10:36:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth</title>
	<link>https://www.bizcommunity.com/article/kena-outdoor-ceo-lerumo-maisela-on-cnbc-africa-redefining-ooh-growth-170546a</link>
	<description>On last week’s broadcast of Marketing Media Money on CNBC Africa (DSTV Channel 410), host Keano Mosepele sat down with Kena Group CEO Lerumo Maisela to unpack the evolving role of out-of-home (OOH) advertising in today’s increasingly digitised media landscape.</description>
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	<pubDate>Wed, 29 Apr 2026 11:53:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>The Cape Town OOH opportunity: Closing the gap between spend and impact</title>
	<link>https://www.bizcommunity.com/article/the-cape-town-ooh-opportunity-closing-the-gap-between-spend-and-impact-847233a</link>
	<description>Johannesburg and Cape Town have always played different roles in the country’s economy. Joburg is the business machine, driving scale and investment. Cape Town, meanwhile, combines strong economic contribution and high levels of consumer spend with global lifestyle appeal. Both matter. But for years, OOH investment has overwhelmingly favoured Gauteng, and that imbalance is becoming harder to justify.</description>
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	<guid isPermaLink="false">1-267689</guid>
	<pubDate>Wed, 29 Apr 2026 10:39:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Clio Awards | SA agencies showcase how local can land internationally</title>
	<link>https://www.bizcommunity.com/article/clio-awards-sa-agencies-showcase-how-local-can-land-internationally-625191a</link>
	<description>The Clio Awards winners have been announced, with local agencies Ogilvy South Africa, VML South Africa, Accenture Song and The Odd Number as well local production and film company, Giant Films, all bringing home some metal.</description>
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	<pubDate>Fri, 24 Apr 2026 11:32:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>The most expensive lie in marketing</title>
	<link>https://www.bizcommunity.com/article/the-most-expensive-lie-in-marketing-392288a</link>
	<description>A piece landed in my feed recently that stopped me mid-scroll.</description>
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	<pubDate>Tue, 21 Apr 2026 12:19:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>Kena Outdoor appoints Richard Rachidi as MD to drive performance-led growth in changing OOH landscape</title>
	<link>https://www.bizcommunity.com/article/kena-outdoor-appoints-richard-rachidi-as-md-to-drive-performance-led-growth-in-changing-ooh-landscape-069995a</link>
	<description>Kena Outdoor has announced the appointment of Richard Rachidi as its new managing director, marking a strategic step forward as the out-of-home (OOH) industry undergoes rapid transformation and increased competition.</description>
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	<pubDate>Tue, 21 Apr 2026 11:22:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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	<title>From intent to purchase: How Vicinity Media is redefining the dealership journey</title>
	<link>https://www.bizcommunity.com/article/from-intent-to-purchase-how-vicinity-media-is-redefining-the-dealership-journey-281137a</link>
	<description>The automotive customer journey has fundamentally changed. Today’s buyers are influenced before they step into a dealership. This happens while commuting, searching online, or passing competing showrooms. By the time they arrive, they already have intent.</description>
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	<pubDate>Mon, 20 Apr 2026 10:01:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/70.html">Bizcommunity Out of Home South Africa</source>
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