https://www.bizcommunity.com/YouthMarketingTrends South Africa news 15 Youth Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/YouthMarketingTrends en-us Sun, 12 Apr 2026 08:49:30 +0200 https://www.bizcommunity.com/article/africa-will-ignite-what-is-next-738932a Africa is sitting on the world’s greatest creative advantage, and most people still underestimate it. Globally, marketers are spending billions on martech and AI. Worldwide spend is projected to pass $200bn by 2027, and marketing teams now invest close to a third of their budgets in technology. Yet almost every study says the same thing: organisations only use about half of what they buy. 1-264862 Mon, 19 Jan 2026 10:48:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/gen-z-and-the-future-of-influence-in-an-always-on-world-950064a Human progress is often explained through tools and technologies, but history shows us that what truly reshapes society is not invention alone. It is how power, voice and influence are redistributed in response to those inventions. The Renaissance did not merely produce art; it shifted who was allowed to create and be heard. The Industrial Revolution did not simply mechanise labour; it reorganised authority, productivity, and value. The Digital Revolution, in turn, democratised information at scale, collapsing traditional gatekeeping structures and accelerating global participation. 1-264754 Wed, 14 Jan 2026 08:00:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/busisiwe-phakathi-5fm-keeping-radio-relevant-among-youth-921964a In every sector, the digital era has forced massive disruption, demanding constant innovation and adaptation for survival. Hard pressed to keep pace with this evolution is the radio industry – one that has reinvented itself time and again and stood to tell the tale. From wireless telegraph radios to AM/FM, walkie talkies and everything in between – today the sector thrives on satellite, social, digital and internet radio. Progress that would make Nikola Tesla proud. 1-255154 Thu, 06 Feb 2025 08:44:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/vml-sas-inga-sikweyiya-what-really-matters-to-south-african-youth-in-2025-698971a Africa’s youth is its greatest untapped resource, and South Africa sits at the heart of this opportunity. Over 60% of Africa’s population is under 25, making Africa the youngest continent in the world. 1-255021 Fri, 31 Jan 2025 10:35:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/geospatial-targeting-capturing-the-right-moment-not-just-the-right-place-031125a If you've ever felt like you’re being bombarded with irrelevant ads, you’re definitely not alone. In fact, 74% of consumers get frustrated by ads that don’t align with their interests. 1-254737 Tue, 21 Jan 2025 09:25:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/the-influencer-gold-rush-amping-up-budgets-by-30-567140a We all know that the digital landscape is evolving—fast! If you're anything like me, you feel like you can't even afford to blink in case you miss out on the latest marketing trend. That's why I'm advocating for a bold (but necessary) move for South African businesses: to stay ahead, consider increasing your influencer marketing budgets by 30% for 2024. Before you think I'm crazy, let's talk specifics. 1-245276 Fri, 19 Jan 2024 08:30:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/article/inclusive-marketing-takes-centre-stage-345398a In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – inclusive marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the importance of reflecting these values in their strategies. 1-245163 Tue, 16 Jan 2024 10:00:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/Article/196/423/243108.html The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries. 1-243108 Tue, 24 Oct 2023 11:09:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/Article/196/19/241993.html Economic headwinds have arrived, and chances are marketers aren't prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. 1-241993 Tue, 19 Sep 2023 09:30:00 +0200 Bizcommunity Youth Marketing South Africa https://www.bizcommunity.com/Article/196/684/237739.html It is vital that brands and businesses understand the psyche of Generation Z, who are a substantial segment of our population. 1-237739 Tue, 18 Apr 2023 10:40:00 +0200 Bizcommunity Youth Marketing South Africa