https://www.bizcommunity.com/SocialMediaTrends South Africa news 15 Social Media news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/SocialMediaTrends en-us Mon, 13 Apr 2026 18:11:58 +0200 https://www.bizcommunity.com/article/emotional-roi-and-curiosity-driven-discovery-lead-tiktoks-2026-trends-400149a TikTok has released TikTok Next 2026, its sixth annual global trend forecast, outlining how audience behaviour on the platform is shifting from passive scrolling to more intentional, emotionally driven engagement. The report highlights what these changes mean for brands seeking to remain relevant and connect more meaningfully with users in the year ahead. 1-266315 Tue, 10 Mar 2026 10:27:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/top-influencer-marketing-trends-shaping-2026-395398a Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends shaping 2026 are being defined by trust, storytelling and community. 1-265163 Thu, 29 Jan 2026 08:59:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/africa-will-ignite-what-is-next-738932a Africa is sitting on the world’s greatest creative advantage, and most people still underestimate it. Globally, marketers are spending billions on martech and AI. Worldwide spend is projected to pass $200bn by 2027, and marketing teams now invest close to a third of their budgets in technology. Yet almost every study says the same thing: organisations only use about half of what they buy. 1-264862 Mon, 19 Jan 2026 10:48:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/the-influencer-marketing-cheat-sheet-172326a In 2025, the influencer marketing industry became more standardised, and the creator market continued to grow. As brands invest more in advocacy, expect buzzwords to be thrown around by LinkedIn opinion leaders — terms like live shopping, authenticity, storytelling, shop-along, content hooks, and niche. 1-264828 Fri, 16 Jan 2026 07:07:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/special-effects-media-kelly-kaimowitz-creating-lasting-impact-though-influencer-marketing-143436a With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated R820m by 2029, the future of influencer marketing holds the promise of creating lasting impacts for brands and communities alike, fostering growth and meaningful connections. 1-255038 Mon, 03 Feb 2025 10:00:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/special-effects-medias-shaheed-rajab-community-management-from-likes-to-connections-708542a As we step into 2025, community management in South Africa is no longer just about likes, shares, or engagement rates. It has evolved into a dynamic, strategic asset that drives meaningful connections between brands and their audiences. 1-254952 Wed, 29 Jan 2025 12:16:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/geospatial-targeting-capturing-the-right-moment-not-just-the-right-place-031125a If you've ever felt like you’re being bombarded with irrelevant ads, you’re definitely not alone. In fact, 74% of consumers get frustrated by ads that don’t align with their interests. 1-254737 Tue, 21 Jan 2025 09:25:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/orange-inks-portia-mvubuis-redefining-influence-from-popularity-to-leadership-and-other-influencer-marketing-trends-475559a In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence, as not every social media star qualifies as an influencer in the truest sense. Genuine influencers can impact opinions, drive meaningful conversations, and lead societal or industry shifts. 1-254725 Tue, 21 Jan 2025 08:00:00 +0200 Bizcommunity Social Media South Africa https://www.bizcommunity.com/article/rirhandzu-shingwenyanas-3-social-media-trends-influencing-marketing-in-2025-475889a 2025 will see social media will remain a key channel, but influencers will need to demonstrate impact beyond follower count while influencers with an existing social community will enjoy the opportunities to work with more brands. 1-254605 Wed, 15 Jan 2025 08:00:00 +0200 Bizcommunity Social Media South Africa /InBrief/196/182/16394.html 2-16394 Thu, 21 Nov 2024 12:26:00 +0200 Bizcommunity Social Media South Africa