https://www.bizcommunity.com/MediaTrends South Africa news 15 Media news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MediaTrends en-us Sun, 12 Apr 2026 12:46:55 +0200 https://www.bizcommunity.com/article/ai-more-scale-not-more-value-288167a The AI revolution has fundamentally lowered the barriers to execution. Campaigns that once took weeks of planning, production and manual optimisation can now be deployed at scale in a matter of days. Data optimisation has become a hygiene factor. Automation is accessible. Tools are democratised. 1-266400 Fri, 13 Mar 2026 10:00:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/sabcs-dr-vuyo-nyembezi-trends-powering-the-next-era-of-public-broadcasting-066045a South Africa is entering a new epoch - one where centuries of human creativity, from history’s biggest innovations to modern AI, converge into a single opportunity: to build a future defined not by the threats posed by new technologies, but by the limitless opportunities they present. 1-266107 Tue, 03 Mar 2026 09:46:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/biztrends2026-reach-africas-leslie-adams-5-streaming-trends-for-2026-517280a In 2026, as South Africa celebrates 50 years of broadcast, the local streaming market is proving to be one of the most agile and fast-moving in the world. Viewers here are mobile-savvy, format-flexible and quick to embrace new ways of watching – often faster than platforms expect. 1-265396 Fri, 06 Feb 2026 10:00:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/goodbye-vanity-metrics-hello-decision-monitoring-395908a If the last decade was about listening, 2026 will be about deciding. Brands have more access than ever to what people say about them, their competitors, and their sector. The next step is to use that information with sufficient discipline and context to steer strategy properly. 1-265253 Mon, 02 Feb 2026 11:28:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/the-5-trends-shaping-sa-media-in-2026-406049a South African media is set to bounce back in 2026, embracing new technology and shifting consumer behaviour to re-establish relevance. 1-265215 Fri, 30 Jan 2026 11:39:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/4-trends-shaping-the-next-phase-of-fmcg-and-retail-in-sa-951944a South Africa’s consumer economy remains under sustained pressure. Disposable incomes are limited, GDP growth is muted, and margin pressure is intensifying across manufacturing and retail. There is no scope to expand for expansion’s sake. 1-265184 Thu, 29 Jan 2026 13:01:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/africa-will-lead-the-ai-creative-revolution-517510a Africa is about to surprise the world. Not because we have more resources, but because we’ve never had the luxury of relying on them. The countries that win in an AI-driven creative economy are the ones that adapt fast, move lean and build without legacy baggage. 1-265166 Thu, 29 Jan 2026 09:17:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/5-key-dooh-dooh-trends-to-watch-516380a Here are five key Out of Home (OOH) and Digital Out of Home (DOOH) trends to watch this year. 1-264996 Thu, 22 Jan 2026 14:29:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/africa-will-ignite-what-is-next-738932a Africa is sitting on the world’s greatest creative advantage, and most people still underestimate it. Globally, marketers are spending billions on martech and AI. Worldwide spend is projected to pass $200bn by 2027, and marketing teams now invest close to a third of their budgets in technology. Yet almost every study says the same thing: organisations only use about half of what they buy. 1-264862 Mon, 19 Jan 2026 10:48:00 +0200 Bizcommunity Media South Africa https://www.bizcommunity.com/article/warc-2026-media-trends-systems-planning-ai-the-creator-economy-172336a According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by 9.1% in 2026, reaching $1.30tn. This would mark a doubling of the global advertising market since the pandemic, with brands collectively spending the equivalent of roughly $150 per person worldwide as investment continues to shift towards scaled, data-driven media channels. 1-264838 Fri, 16 Jan 2026 10:31:00 +0200 Bizcommunity Media South Africa