https://www.bizcommunity.com/196/48.html South Africa Sponsorship news 15 Sponsorship news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/48.html en-us Thu, 30 Jul 2026 14:05:54 +0200 https://www.bizcommunity.com/article/when-the-audience-you-want-wont-sit-through-your-ads-189826a For brands targeting affluent consumers, the challenge isn't finding them; it's earning their attention. 1-270328 Thu, 30 Jul 2026 12:24:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/a-sports-sponsorship-evolution-from-a-logo-to-being-part-of-the-conversation-290967a When Bafana Bafana last stepped onto the field in a Fifa World Cup back in 2010, Instagram didn’t exist yet. It would launch later that year. What we now know as X was still Twitter. TikTok was the sound clocks made. 1-270300 Thu, 30 Jul 2026 09:30:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/fifa-world-cup-global-in-scale-but-media-attention-remains-intensely-local-745472a The Novus Group’s FIFA World Cup 2026 Statistical Media Coverage Report shows how the national team and individual players shaped media attention, while off-field controversy added to the media cycle. 1-270312 Wed, 29 Jul 2026 12:40:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/spain-won-the-world-cup-but-who-won-the-battle-for-brand-relevance-634931a The Fifa World Cup is over. Spain have deservedly lifted the trophy, adding another chapter to Adidas' rich footballing heritage. But while the players decided the outcome on the pitch, another contest unfolded away from the stadiums: the battle for brand relevance. 1-270051 Tue, 21 Jul 2026 11:17:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/reebok-sa-return-to-sport-captures-the-sharks-in-renewed-deal-856103a Reebok is reaffirming its commitment to performance sport in South Africa with a renewed technical apparel partnership with The Sharks. The deal marks the local rollout of the brand's global Return to Sport strategy. 1-270039 Tue, 21 Jul 2026 08:26:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/ntswembu-namanje-celebrates-banyana-banyanas-journey-ahead-of-wafcon-2026-856183a Sasol has launched its latest Banyana Banyana campaign, Ntswembu, Namanje as South Africa prepares to support the national women’s football team ahead of the CAF Women’s Africa Cup of Nations (Wafcon) Morocco 2026. 1-270019 Mon, 20 Jul 2026 14:39:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/creative-circles-full-circle-event-is-back-408229a This August, the Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions. 1-269945 Thu, 16 Jul 2026 11:58:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/castle-double-malt-named-title-partner-of-springboks-all-blacks-rivalry-731902a Castle Double Malt has been named as the official title partner of Rugby's Greatest Rivalry, aligning the premium beer brand with the legendary contest between the Springboks and the All Blacks. 1-269892 Wed, 15 Jul 2026 11:19:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/sasol-taps-openfield-to-boost-impact-of-sports-sponsorships-842003a Openfield has secured the Sasol sponsorship portfolio, with the specialist sponsorship and sports marketing agency appointed to support and grow the impact of the energy company's sports sponsorships. 1-269839 Tue, 14 Jul 2026 08:26:00 +0200 Bizcommunity Sponsorship South Africa