https://www.bizcommunity.com/196/48.html South Africa Sponsorship news 15 Sponsorship news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/48.html en-us Mon, 24 Aug 2026 09:27:14 +0200 https://www.bizcommunity.com/article/levergy-appointed-as-liqui-moly-sponsorship-agency-for-rugby-world-cup-2027-856063a Levergy has been selected as the South African sponsorship agency for Liqui Moly following the global lubricant brand's significant partnership with World Rugby ahead of the Men's Rugby World Cup 2027 in Australia. Earlier this year, World Rugby announced Liqui Moly as an Official Partner and the Official Motor Lubricants Partner for both the Men's Rugby World Cup 2027 and the Women's Rugby World Cup 2029. This multi-event agreement marks an important milestone for the internationally recognised motor oil and additive specialist as it seeks to strengthen its presence at one of the world's largest sporting events. 1-270849 Mon, 17 Aug 2026 10:58:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/sponsorships-from-ritual-to-roi-fans-create-loyalty-brand-advocacy-and-commercial-value-290397a The 2026 Fifa World Cup is fresh in our memories. Spain are world champions again and Bafana Bafana progressed to the knock-out rounds. In one of the standout moments, Norway knocked soccer royalty Brazil out of the tournament with a stunning 2-1 victory, courtesy of their Viking-like talisman striker. 1-270750 Thu, 13 Aug 2026 08:30:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2% in WPP shares - its highest intraday level since September 2025. 1-270582 Thu, 06 Aug 2026 10:26:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/when-the-audience-you-want-wont-sit-through-your-ads-189826a For brands targeting affluent consumers, the challenge isn't finding them; it's earning their attention. 1-270328 Thu, 30 Jul 2026 12:24:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/a-sports-sponsorship-evolution-from-a-logo-to-being-part-of-the-conversation-290967a When Bafana Bafana last stepped onto the field in a Fifa World Cup back in 2010, Instagram didn’t exist yet. It would launch later that year. What we now know as X was still Twitter. TikTok was the sound clocks made. 1-270300 Thu, 30 Jul 2026 09:30:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/fifa-world-cup-global-in-scale-but-media-attention-remains-intensely-local-745472a The Novus Group’s FIFA World Cup 2026 Statistical Media Coverage Report shows how the national team and individual players shaped media attention, while off-field controversy added to the media cycle. 1-270312 Wed, 29 Jul 2026 12:40:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/spain-won-the-world-cup-but-who-won-the-battle-for-brand-relevance-634931a The Fifa World Cup is over. Spain have deservedly lifted the trophy, adding another chapter to Adidas' rich footballing heritage. But while the players decided the outcome on the pitch, another contest unfolded away from the stadiums: the battle for brand relevance. 1-270051 Tue, 21 Jul 2026 11:17:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/reebok-sa-return-to-sport-captures-the-sharks-in-renewed-deal-856103a Reebok is reaffirming its commitment to performance sport in South Africa with a renewed technical apparel partnership with The Sharks. The deal marks the local rollout of the brand's global Return to Sport strategy. 1-270039 Tue, 21 Jul 2026 08:26:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/ntswembu-namanje-celebrates-banyana-banyanas-journey-ahead-of-wafcon-2026-856183a Sasol has launched its latest Banyana Banyana campaign, Ntswembu, Namanje as South Africa prepares to support the national women’s football team ahead of the CAF Women’s Africa Cup of Nations (Wafcon) Morocco 2026. 1-270019 Mon, 20 Jul 2026 14:39:00 +0200 Bizcommunity Sponsorship South Africa https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Sponsorship South Africa