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<title>Daily Sponsorship industry news in South Africa</title>
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<description>South Africa Sponsorship news</description>
<ttl>15</ttl>
<category>Sponsorship news - South Africa</category>
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<title>Daily Sponsorship industry news in South Africa</title>
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<pubDate>Thu, 09 Jul 2026 23:08:42 +0200</pubDate>
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	<title>Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition</title>
	<link>https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a</link>
	<description>Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams.</description>
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	<guid isPermaLink="false">1-269731</guid>
	<pubDate>Thu, 09 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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	<title>Oakley backs the Boks with new SA Rugby partnership</title>
	<link>https://www.bizcommunity.com/article/oakley-backs-the-boks-with-new-sa-rugby-partnership-519980a</link>
	<description>The Springboks have a new eyewear partner. Oakley has signed on as the official eyewear supplier of SA Rugby’s national teams, bringing together two globally recognised names with a shared focus on performance and innovation.</description>
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	<guid isPermaLink="false">1-269696</guid>
	<pubDate>Wed, 08 Jul 2026 11:04:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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	<title>Kenya backs creative economy with $9.3m funding</title>
	<link>https://www.bizcommunity.com/article/kenya-backs-creative-economy-with-93m-funding-953344a</link>
	<description>Underscoring growing efforts to expand financing for one of the country’s fastest-growing economic sectors, about $9.3m in loans and grants has gone to creative businesses in Kenya.</description>
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	<guid isPermaLink="false">1-269684</guid>
	<pubDate>Wed, 08 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<guid isPermaLink="false">1-269608</guid>
	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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<item>
	<title>Intellectual property and contract law: Lessons from Fifa's clean stadium rule</title>
	<link>https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a</link>
	<description>The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands.</description>
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	<guid isPermaLink="false">1-269597</guid>
	<pubDate>Mon, 06 Jul 2026 08:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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	<title>Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup</title>
	<link>https://www.bizcommunity.com/article/lego-and-mcdonalds-tap-into-collectable-culture-to-win-the-2026-fifa-world-cup-953404a</link>
	<description>Every four years, the Fifa World Cup captures the world’s attention. Whether you’re an avid football fan or new to the game, eyes are glued to the action and the brands getting involved. Spate’s latest report, The Brands Winning the World Cup on TikTok, dives into the brands kicking the winning goal in this year’s tournament.</description>
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	<guid isPermaLink="false">1-269524</guid>
	<pubDate>Thu, 02 Jul 2026 13:44:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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<item>
	<title>#WPRD2026 | The Golden Age of Strategic PR is here. Join the organisations defining it.</title>
	<link>https://www.bizcommunity.com/article/wprd2026-the-golden-age-of-strategic-pr-is-here-join-the-organisations-defining-it-175006a</link>
	<description>July belongs to public relations on Bizcommunity. Every year, on 16 July, communications professionals around the world celebrate World PR Day (#WPRD). Bizcommunity also dedicates the month of July to recognising the vital role of public relations companies and individuals in building trust, protecting reputation and shaping business, society and meaningful stakeholder relationships.</description>
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	<guid isPermaLink="false">1-269478</guid>
	<pubDate>Wed, 01 Jul 2026 08:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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<item>
	<title>Klipdrift taps into rugby fever with Springboks-All Blacks partnership</title>
	<link>https://www.bizcommunity.com/article/klipdrift-taps-into-rugby-fever-with-springboks-all-blacks-partnership-064625a</link>
	<description>As anticipation builds for one of rugby's most celebrated contests, Klipdrift has announced a partnership with Rugby's Greatest Rivalry, aligning the iconic South African brand with the highly anticipated return of the Springboks-All Blacks rivalry on local soil.</description>
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	<guid isPermaLink="false">1-269237</guid>
	<pubDate>Tue, 23 Jun 2026 10:35:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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<item>
	<title>#Cannes2026 | Should Africa care about the Cannes Lions?</title>
	<link>https://www.bizcommunity.africa/article/should-africa-care-about-the-cannes-lions-064095a</link>
	<description>As another Cannes Lions kicks off, what challenges and opportunities does the festival present to Africa? Some of the best creatives and agency leaders on the continent agree that Cannes is significant for Africa and African creativity.</description>
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	<guid isPermaLink="false">1-269177</guid>
	<pubDate>Mon, 22 Jun 2026 09:04:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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<item>
	<title>ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming</title>
	<link>https://www.bizcommunity.com/article/reachplayers-joins-iab-gaming-task-force-to-reshape-how-brands-invest-in-gaming-286547a</link>
	<description>One of 18 companies selected to define the standards, measurement, and buying models that will bring gaming into the mainstream media plan.</description>
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	<guid isPermaLink="false">1-269030</guid>
	<pubDate>Mon, 15 Jun 2026 09:14:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/48.html">Bizcommunity Sponsorship South Africa</source>
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