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<title>Daily Sport industry news in South Africa</title>
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<title>Daily Sport industry news in South Africa</title>
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<pubDate>Thu, 09 Jul 2026 14:38:31 +0200</pubDate>
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	<title>TotalEnergies recruits Lucas Radebe as its Good Energies Coach aka brand ambassador</title>
	<link>https://www.bizcommunity.com/article/totalenergies-recruits-lucas-radebe-as-its-good-energies-coach-aka-brand-ambassador-620731a</link>
	<description>South African soccer legend and local icon Lucas Radebe has helped put the country on the global sports map and through his positive impact on people and communities both on and off the field, TotalEnergies South Africa has officially announced Radebe as their brand ambassador and Good Energies Coach, marking a powerful new chapter for the brand’s South African connection.</description>
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	<pubDate>Thu, 09 Jul 2026 11:36:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition</title>
	<link>https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a</link>
	<description>Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams.</description>
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	<guid isPermaLink="false">1-269731</guid>
	<pubDate>Thu, 09 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Oakley backs the Boks with new SA Rugby partnership</title>
	<link>https://www.bizcommunity.com/article/oakley-backs-the-boks-with-new-sa-rugby-partnership-519980a</link>
	<description>The Springboks have a new eyewear partner. Oakley has signed on as the official eyewear supplier of SA Rugby’s national teams, bringing together two globally recognised names with a shared focus on performance and innovation.</description>
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	<guid isPermaLink="false">1-269696</guid>
	<pubDate>Wed, 08 Jul 2026 11:04:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Vukile’s Diski FanFest returns for a second year</title>
	<link>https://www.bizcommunity.com/article/vukiles-diski-fanfest-returns-for-a-second-year-953384a</link>
	<description>We only need to look at what's happening on the world stage with the beautiful game right now to see the depth of passion for soccer in South Africa. So, for the second year running, Vukile Property Fund is taking its Diski FanFest on the road – this time to three provinces over the first three weekends of July, headlined once again by South African soccer legend Doc Khumalo.</description>
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	<guid isPermaLink="false">1-269674</guid>
	<pubDate>Tue, 07 Jul 2026 16:53:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Intellectual property and contract law: Lessons from Fifa's clean stadium rule</title>
	<link>https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a</link>
	<description>The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands.</description>
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	<guid isPermaLink="false">1-269597</guid>
	<pubDate>Mon, 06 Jul 2026 08:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup</title>
	<link>https://www.bizcommunity.com/article/lego-and-mcdonalds-tap-into-collectable-culture-to-win-the-2026-fifa-world-cup-953404a</link>
	<description>Every four years, the Fifa World Cup captures the world’s attention. Whether you’re an avid football fan or new to the game, eyes are glued to the action and the brands getting involved. Spate’s latest report, The Brands Winning the World Cup on TikTok, dives into the brands kicking the winning goal in this year’s tournament.</description>
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	<guid isPermaLink="false">1-269524</guid>
	<pubDate>Thu, 02 Jul 2026 13:44:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Africa’s football boom is creating value that local markets miss</title>
	<link>https://www.bizcommunity.com/article/africas-football-boom-is-creating-value-that-local-markets-miss-731602a</link>
	<description>Africa’s football talent fuels a multi-billion-dollar industry, yet the continent captures only a fraction of the value it creates. That imbalance is starting to shift, but not fast enough.</description>
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	<guid isPermaLink="false">1-269492</guid>
	<pubDate>Thu, 02 Jul 2026 09:48:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Entrepreneur Zuko Tisani's unfinished Everest climb may be his greatest achievement yet</title>
	<link>https://www.bizcommunity.com/article/entrepreneur-zuko-tisani-unfinished-everest-climb-may-be-his-greatest-achievement-yet-731672a</link>
	<description>At first glance, entrepreneur and keynote speaker Zuko Tisani's attempt to summit Mount Everest appears to be a story about falling short.</description>
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	<pubDate>Mon, 29 Jun 2026 11:59:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Love wins at the World Cup “Pride Match” between Egypt and Iran</title>
	<link>https://www.bizcommunity.com/article/love-wins-at-the-world-cup-pride-match-between-egypt-and-iran-408119a</link>
	<description>FIFA announced that fans will be allowed to bring rainbow flags when Egypt face Iran in Seattle’s designated “Pride Match” at the World Cup, echoing comments from local organisers that the symbol is one of human rights despite protests from the two competing countries.</description>
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	<guid isPermaLink="false">1-269355</guid>
	<pubDate>Fri, 26 Jun 2026 09:53:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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	<title>Klipdrift taps into rugby fever with Springboks-All Blacks partnership</title>
	<link>https://www.bizcommunity.com/article/klipdrift-taps-into-rugby-fever-with-springboks-all-blacks-partnership-064625a</link>
	<description>As anticipation builds for one of rugby's most celebrated contests, Klipdrift has announced a partnership with Rugby's Greatest Rivalry, aligning the iconic South African brand with the highly anticipated return of the Springboks-All Blacks rivalry on local soil.</description>
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	<guid isPermaLink="false">1-269237</guid>
	<pubDate>Tue, 23 Jun 2026 10:35:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/196/437.html">Bizcommunity Sport South Africa</source>
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