https://www.bizcommunity.com/196/423.html South Africa Marketing news 15 Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/423.html en-us Sun, 13 Sep 2026 15:03:39 +0200 https://www.bizcommunity.com/article/the-signals-shaping-business-media-technology-and-consumer-behaviour-across-africa-297687a A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, why it matters and where opportunity lies next. 1-271660 Fri, 11 Sep 2026 11:04:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/accenture-hires-new-global-cmo-075475a Accenture has appointed Emma Chalwin as chief marketing officer (CMO), effective from October. 1-271657 Fri, 11 Sep 2026 10:58:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/maserati-turns-luxury-into-everyday-life-in-new-brand-film-853263a Maserati is putting everyday luxury at the centre of its latest campaign, Luxury, every day, spotlighting the new GranTurismo, GranCabrio and Grecale. The campaign builds on the marque’s Italian Gran Turismo identity, bringing its take on effortless luxury and performance into focus. 1-271649 Fri, 11 Sep 2026 09:57:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/ai-makes-ad-targeting-routine-forcing-brands-to-bet-on-creative-520930a Success in digital marketing used to be about targeting. If you could identify the right audience, segment it effectively and serve relevant messages at a large scale, your brand would be able to build awareness, generate leads and grow sales. 1-271646 Fri, 11 Sep 2026 08:39:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/zambia-cultural-confidence-is-becoming-its-greatest-creative-asset-186516a As someone who works with brands in Zambia every day, one of the most interesting shifts I have observed is not technological. It is cultural. 1-271618 Thu, 10 Sep 2026 10:52:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/when-the-cost-of-coping-becomes-part-of-the-township-customer-experience-308738a Rogerwilco's 2026 Township Customer Experience Report, in collaboration with Field & Insights Africa, explores how shrinking budgets, infrastructure disruptions and changing consumer behaviour are reshaping South Africa's township economy. 1-271613 Thu, 10 Sep 2026 10:18:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/the-era-of-feel-good-marketing-why-positivity-and-purpose-driven-storytelling-is-cutting-through-the-noise-631061a From rising living costs and global uncertainty to the relentless pace of the 24-hour news cycle, consumers are navigating an increasingly overwhelming world. According to Andrion van der Merwe, head of production at Penquin, this is fundamentally changing how people respond to brands, and those creating positive, meaningful experiences are emerging as the biggest winners. 1-271611 Thu, 10 Sep 2026 10:01:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/the-power-of-a-sticky-tension-why-growth-starts-with-people-520040a Why brands need to spend less time watching competitors and more time watching people. 1-271576 Wed, 09 Sep 2026 10:40:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/why-brand-memory-should-be-the-next-frontier-of-influencer-measurement-419909a For years, influencer marketing has been measured by the numbers platforms make easiest to see: reach, views, likes, comments, shares and engagement rates. 1-271565 Wed, 09 Sep 2026 10:31:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/gail-schimmel-consumer-scepticism-will-rise-as-ai-changes-advertising-631151a I recently attended two very different conferences – one a Gambling summit bringing together regulators from across Africa; the other the LeaderX CMO Summit. And the word that came up in conversations across these diverse events was “trust”. 1-271571 Wed, 09 Sep 2026 09:45:00 +0200 Bizcommunity Marketing South Africa