https://www.bizcommunity.com/196/423.html South Africa Marketing news 15 Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/423.html en-us Sun, 03 May 2026 23:20:53 +0200 https://www.bizcommunity.com/article/top-african-pr-professional-receives-international-gold-award-958004a Lebo Madiba, founder and managing director of PR Powerhouse, has been recognised on the global stage, receiving the Gold award for Powerful Voice in Communication at the World Communications Forum Association (WCFA) Awards in Davos, Switzerland. 1-267724 Thu, 30 Apr 2026 09:26:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/part-1-less-noise-more-nerve-how-south-african-marketers-are-spending-smarter-creating-braver-281337a Telecoms, banking and FMCG, their realities differ, but their pressures are strikingly similar: more channels, more data, more expectation and less room for waste. 1-267720 Thu, 30 Apr 2026 08:46:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/social-engineering-and-its-impact-on-fraud-281367a One of the most notable consumer stories for 2025 has been the shift in digital. “What we're going to be watching very closely as a key theme going into 2026 is social engineering and the impact that has on fraud,” says Lineshree Moodley, country head of Visa South Africa. 1-267700 Wed, 29 Apr 2026 13:05:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/your-brand-is-already-being-judged-by-an-ai-that-has-never-read-your-press-release-281657a The South African CMO's survival guide to the age of Generative Engine Optimisation. And why the most sophisticated marketing play of 2026 is a very old-fashioned one. 1-267690 Wed, 29 Apr 2026 10:40:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/loreal-eucerin-face-off-over-1-claim-as-arb-rules-170566a The Advertising Regulatory Board (ARB) has dismissed a complaint by L’Oréal South Africa against Beiersdorf Consumer Products, finding that Eucerin’s “#1 dermatologist recommended” claims are adequately substantiated and not misleading. 1-267688 Wed, 29 Apr 2026 10:34:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/volkswagen-refreshed-iconic-vw-you-and-me-tvc-as-part-of-their-75th-anniversary-in-sa-847243a As part of their 75th anniversary in South Africa this year, Volkswagen Group Africa (VWGA) has refreshed its iconic VW You and Me television advert from the 1980s for the 21st Century. 1-267669 Tue, 28 Apr 2026 12:48:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/first-of-its-kind-training-bridges-gap-between-digital-content-and-physical-commerce-392718a Walmart and Google in partnership with Fluence Africa have hosted a kind YouTube creator training session in South Africa. At its core, the initiative reflects a shared vision between Walmart and Google to empower creators not only as storytellers, but as entrepreneurs capable of driving meaningful engagement, influence and economic impact. 1-267643 Tue, 28 Apr 2026 11:00:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/carat-south-africa-recognised-as-scopens-best-media-agency-to-work-for-392708a Carat South Africa has been named Best Media Agency to Work for in South Africa by Scopen, a recognition that speaks directly to who we are and what we stand for as a business. 1-267653 Tue, 28 Apr 2026 09:39:00 +0200 Bizcommunity Marketing South Africa