https://www.bizcommunity.com/196/423.html South Africa Marketing news 15 Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/423.html en-us Wed, 22 Jul 2026 18:12:10 +0200 https://www.bizcommunity.com/article/pr-is-entering-the-golden-age-of-external-communications-301668a For years, marketing has been driven by a simple formula: create more content, reach more people, generate more engagement. This formula is no longer relevant. 1-270093 Wed, 22 Jul 2026 11:12:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/why-people-are-ordering-fake-food-and-fashion-deliveries-on-free-dopamine-apps-412799a It’s Saturday night and you’ve downloaded a new food delivery app. You’ve scanned the menus, picked some Mexican dishes, placed your order and are now tracking the delivery. But your food never comes – and you never expected it to. 1-270085 Wed, 22 Jul 2026 09:37:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/live-like-a-springbok-for-a-day-with-the-coca-cola-fan-can-be-a-bok-campaign-189406a The Coca-Cola Fan Can Be a Bok campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks. 1-270078 Wed, 22 Jul 2026 08:07:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/spain-won-the-world-cup-but-who-won-the-battle-for-brand-relevance-634931a The Fifa World Cup is over. Spain have deservedly lifted the trophy, adding another chapter to Adidas' rich footballing heritage. But while the players decided the outcome on the pitch, another contest unfolded away from the stadiums: the battle for brand relevance. 1-270051 Tue, 21 Jul 2026 11:17:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/bucket-list-moment-as-parents-cook-dinner-done-better-with-jamie-oliver-189496a An ordinary afternoon school run took an unexpected turn when Jamie Oliver surprised parents waiting to collect their children at Durbanville Preparatory School in Cape Town's northern suburbs. He invited them into a classroom for a hands-on cooking session, demonstrating how simple it can be to prepare delicious home-cooked meals using Checkers' new Dinner Done Better recipes. 1-270048 Tue, 21 Jul 2026 10:55:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/clockwork-lands-30-bookmark-awards-finalists-across-8-campaigns-745092a Clockwork has thirty finalists at the Bookmark Awards 2026 across eight campaigns for three brands, ranking as the second-most shortlisted agency overall and the most shortlisted independent agency this year. The recognition spans Craft, Campaigns, Channels, Impact and Special Honours across work for Feelz, The Salvation Army and Crocs. 1-270032 Tue, 21 Jul 2026 09:55:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/the-mediashop-appoints-deputy-md-412759a Jedd Cokayne has been appointed deputy managing director of The Mediashop to work closely with its managing director, Dashni Vilakazi. 1-270025 Mon, 20 Jul 2026 14:14:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.africa/article/africa-declaration-to-pr-professionalisation-launches-967294a On World PR Day 2026, a coalition of Africa's professional communication associations, institutes, and bodies (spanning the continent and supported by key international partners) announced The Africa Declaration on the Professionalisation of Public Relations and Responsible Communication. 1-270014 Mon, 20 Jul 2026 12:32:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/lamine-yamal-and-his-little-bro-gave-spain-the-kind-of-pr-money-cant-buy-290527a Football is full of stories about brotherhood. Usually, they're about teammates willing to fight for one another over 90 minutes. But at the 2026 Fifa World Cup, Spain's most effective ambassadors aren't a marketing campaign or a media strategy. They are Lamine Yamal and his three-year-old brother, Keyne, whose joyful post-match moments have become some of the tournament's most widely shared moments. 1-270010 Mon, 20 Jul 2026 12:06:00 +0200 Bizcommunity Marketing South Africa https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing South Africa