https://www.bizcommunity.com/196/20.html South Africa Sales news 15 Sales news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/20.html en-us Sun, 31 May 2026 03:57:51 +0200 https://www.bizcommunity.com/article/shoprite-low-duuuma-scores-with-benni-mccarthy-289177a Football legend Benni McCarthy’s Shoprite store aisle jive has struck a rare chord with South African audiences, delighting fans across social media, racking up more than 20 million views in 24 hours. 1-268480 Wed, 27 May 2026 10:21:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/your-customers-are-unreliable-narrators-and-your-segmentation-is-built-on-it-512440a Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe customers, when what the marketing team actually needed was something that could predict what those customers would do. 1-268476 Wed, 27 May 2026 09:15:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.africa/article/africa-200-ranking-reflects-growing-confidence-of-pan-african-brands-067915a South African brands dominate the Africa 200 2026 report by Brand Finance, accounting for 71% of total brand value, with 104 brands worth $44.6bn. Africa’s top 200 brands have grown by 11% to reach a combined value of $62.6bn in 2026, driven by strong performance across the banking, telecoms, and retail sectors. 1-268427 Tue, 26 May 2026 07:03:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/mma-smarties-south-africa-2026-winners-announced-623371a The Marketing + Media Alliance (MMA) Smarties South African 2026 were announced last night, 21 May, at a gala dinner in Sandton with Yum!, Ogilvy and Audi TikTok Test Drive taking top honours. 1-268321 Fri, 22 May 2026 08:46:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/ask-africa-appoints-jezile-dhlamini-as-its-chief-client-partner-officer-401049a Ask Africa, a leading African market research company delivering consumer insights, brand and reputation tracking, and customer experience studies across the continent, is excited to announce the appointment of Jezile Dhlamini, as its chief client partner (CCP), effective from May 1, 2026. 1-268215 Tue, 19 May 2026 10:21:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/mma-south-africa-next-conference-2026-driving-growth-in-modern-marketing-390658a The Marketing + Media Alliance (MMA) South Africa’s Next! Conference 2026 will focus on what is working in practice, bringing together the broader marketing industry to explore what drives growth in today’s fragmented and fast-evolving landscape. 1-268033 Tue, 12 May 2026 12:09:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/legacy-car-brands-face-growing-pressure-in-south-africa-178456a A new study by consumer insights agency Kla found that challenger car brands have tripled their share of South Africa’s new vehicle market in just four years, as buyers increasingly redefine what they consider value for money. 1-268008 Tue, 12 May 2026 07:00:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/maps-provides-five-year-record-of-consumer-behaviour-170366a For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset. 1-267888 Thu, 07 May 2026 11:35:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/fnb-ebucks-and-local-brands-dominate-at-2026-international-loyalty-awards-392588a South African loyalty programmes have secured major victories at the 17th annual International Loyalty Awards, reinforcing the country’s growing influence in the global customer engagement and loyalty economy. 1-267883 Thu, 07 May 2026 10:12:00 +0200 Bizcommunity Sales South Africa https://www.bizcommunity.com/article/consumers-adopt-value-seeking-spending-strategies-170306a Signalling a cautious but meaningful recovery, in 2025, consumer spending grew 0.8% above inflation for the first time since 2022. However, households are not increasing discretionary spend; they are adapting under pressure 1-267878 Thu, 07 May 2026 09:49:00 +0200 Bizcommunity Sales South Africa