https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Wed, 24 Jun 2026 09:11:36 +0200 https://www.bizcommunity.com/article/south-africas-consumer-class-youth-is-playing-snakes-and-ladders-519810a The lazy story about young South African consumers is that they are broke, stuck, unemployed and hard to reach. The more useful story is that they are under-capitalised, overly mobile, digitally fluent and actively building their way into adulthood. What they are experiencing is a particularly tricky journey along the wealth continuum and into independence. But it would be a mistake to underestimate their potential to rise to the occasion. 1-269066 Wed, 17 Jun 2026 09:41:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/print-reshapes-from-collapse-to-selective-resilience-175426a South Africa’s print media sector has moved beyond the shock of closures and into a more deliberate phase of structural adaptation with hybrid models, targeted readerships, and operational discipline reshaping South Africa’s print media sector. 1-269028 Mon, 15 Jun 2026 08:30:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/why-brand-makeovers-fail-the-consumer-research-that-brands-cant-afford-to-ignore-623471a There are a number of reasons why brands rebrand or reformulate products. But in the long line of checks and balances put in place during these processes, one critical factor is often pushed to the bottom of the priority list – consumer response to the change. It might seem inconsequential in the greater picture of brand evolution, but negative consumer response can derail brand changes, resulting in more than just financial losses. 1-268921 Wed, 10 Jun 2026 11:46:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a “We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.” 1-268717 Fri, 05 Jun 2026 09:00:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/niq-state-of-the-retail-nation-q1-2026-south-african-retail-benefits-from-benign-inflation-178226a FMCG sales value for Q1 2026 rises 6.5% to R173.6bn Traditional trade channels growth outpaces modern trade in several key categories Average prices drop in tech & durables as consumers defer tech upgrades 1-268728 Wed, 03 Jun 2026 14:42:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/report-reveals-south-african-consumers-spend-r2k-monthly-online-as-bnpl-soars-956094a With feedback from more than 3,000 South Africans, Stitch's 2026 Consumer Payments Report provides a comprehensive picture of how South African consumers' purchasing and payment habits are changing. 1-268714 Wed, 03 Jun 2026 11:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-2026-kantar-diva-curve-report-845923a On paper, South Africa has some of the strongest constitutional protections for LGBTQIA+ people in the world. Yet lived experience tells a far more complicated story around physical wellbeing, mental health and safety. Here’s what respondents to the 2026 Kantar-Diva-Curve report told us… 1-268709 Wed, 03 Jun 2026 11:02:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/your-customers-are-unreliable-narrators-and-your-segmentation-is-built-on-it-512440a Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe customers, when what the marketing team actually needed was something that could predict what those customers would do. 1-268476 Wed, 27 May 2026 09:15:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/algorithm-or-insight-neither-its-a-false-choice-401329a Is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in technology or in people? Are we optimising for performance or building for brand? 1-268445 Tue, 26 May 2026 11:46:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-all-blacks-are-coming-who-cares-about-6-million-consumer-class-adults-thats-who-845703a In South Africa, sport spectatorship is more than entertainment. It plays an outsized cultural role, giving us a shared national ‘language’ and a powerful source of identity that spans our diverse communities. For many South Africans, supporting a national team is intergenerational, emotional, and tied to intense moments of national pride. 1-268439 Tue, 26 May 2026 10:45:00 +0200 Bizcommunity Research South Africa