https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Tue, 03 Nov 2026 17:09:12 +0200 https://www.bizcommunity.com/article/africa-consumers-have-moved-on-has-your-growth-strategy-639921a Growth is not getting harder because consumers have stopped spending. It is getting harder because they have become more selective. 1-273061 Tue, 03 Nov 2026 10:42:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/cautious-optimism-returns-as-agency-side-strategy-delivers-bigger-outcomes-for-cmos-073305a Strategy is moving upstream and proving its value, as it tackles priorities like the "two audience" problem. While AI adoption is high, strategists are doubling down on the human insight automation can't replicate. 1-273017 Mon, 02 Nov 2026 10:02:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/niq-consumer-outlook-for-2027-sa-consumer-economy-becomes-more-polarised-as-inflation-bites-harder-969774a New research from NielsenIQ (NYSE: NIQ) shows how South African consumers are navigating sharply different financial realities in a polarised market, as households deal with persistently high interest rates, stubborn unemployment and rising prices for fuel, food, utilities and other essentials. 1-272944 Thu, 29 Oct 2026 08:50:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-single-story-is-alive-and-well-in-south-african-boardrooms-414289a Global head offices aren’t the only ones telling a single story about African consumers. Local boardrooms do it too, and both are paying for it. 1-272905 Wed, 28 Oct 2026 10:45:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/kantar-appoints-yasmin-kathoria-as-managing-partner-kantar-consulting-south-africa-070295a Kantar today announced the appointment of Yasmin Kathoria as managing partner, Kantar Consulting in South Africa. She succeeds Eden Lanser, who has led the business through three consecutive years of growth. After more than two decades with Kantar, Eden will move into a consultant and advisory role, continuing to work with the business and its clients. 1-272877 Tue, 27 Oct 2026 10:41:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/tbwas-backslash-being-hard-to-influence-is-the-new-cultural-flex-747862a New Becoming Uninfluenced report finds consumers are growing skeptical of mass popularity, challenging brands to rethink how they earn cultural relevance. 1-272772 Thu, 22 Oct 2026 09:07:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/agency-scope-202728-to-kick-off-in-may-2027-with-new-additions-070185a South Africa’s seventh edition of Agency Scope is set to start fieldwork in May 2027, with the study aiming for 825 completed interviews in 2027. 1-272747 Wed, 21 Oct 2026 13:34:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/research-shows-the-in-house-versus-agency-debate-is-becoming-less-useful-858923a For most marketers, the question is no longer who should own the work, but which combination of internal and external talent suits the business. As such, the in-house versus agency debate is becoming less useful. 1-272709 Tue, 20 Oct 2026 12:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/black-friday-searches-rise-30-as-south-africans-chase-better-value-747192a Black Friday search interest in South Africa has increased by 30% year on year, signalling an earlier start to the shopping journey as consumers research products, compare prices and seek value ahead of November’s promotional period. 1-272632 Mon, 19 Oct 2026 08:10:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/ai-can-help-african-stories-travel-further-as-digital-growth-reshapes-africa-em-industry-525090a Africa’s greatest competitive advantage lies not in replicating global models, but in harnessing the creativity, diversity and dynamism that make its markets unique. The next chapter of African entertainment and media will belong to those organisations that recognise that technology is most powerful when it strengthens human connection, and that data is most valuable when it builds trust. 1-272506 Tue, 13 Oct 2026 13:28:00 +0200 Bizcommunity Research South Africa