https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Wed, 05 Aug 2026 10:58:09 +0200 https://www.bizcommunity.com/article/beyond-cola-sa-soft-drink-brands-chase-growth-through-flavour-mixers-and-social-occasions-290147a South Africa’s carbonated soft drinks industry is entering a more varied and occasion-led phase, where growth is no longer being shaped by cola alone. Manufacturers and retailers are competing more actively through product innovation, pack formats, pricing, promotions, flavour-led campaigns, mixers, mocktails, better-for-you positioning, and local relevance. 1-270430 Mon, 03 Aug 2026 11:02:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-most-valuable-brands-add-14bn-to-their-value-as-mtn-reclaims-the-no1-spot-634251a Financial and telecom brands dominate the 2026 Kantar BrandZ Top 30, connecting the country in meaningful ways; WeBuyCars makes its debut after revolutionising the used car market 1-270271 Tue, 28 Jul 2026 13:19:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/brewing-growth-how-competition-is-transforming-south-africa-coffee-market-634271a South Africa’s coffee industry is being reshaped by the growing role of coffee as both an everyday staple and a lifestyle-driven consumption occasion. As consumers continue to seek convenience, value and café-style experiences, manufacturers and retailers are competing more actively across product ranges, store footprint, promotions, digital loyalty, premium positioning, sustainability claims and accessibility. 1-270221 Mon, 27 Jul 2026 12:09:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/disruptor-brands-cash-in-on-sas-retail-banking-sector-290597a South Africa’s traditional banking brands are stagnating while new, disruptor brands are strengthening, claiming market share and redefining the world of banking, ROOTS 8.1 has found. 1-270050 Tue, 21 Jul 2026 11:11:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-most-recommended-brands-for-2026-revealed-397588a Woolworths Food has been named South Africa’s most recommended brand for 2026 in the second annual Top 10 Most Recommended Brands released by consumer insights agency KLA, in partnership with YouGov. The rankings are based on data from YouGov’s daily brand and competitor tracking tool, BrandIndex. 1-269883 Wed, 15 Jul 2026 10:07:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/sa-youth-a-generation-balancing-ambition-with-financial-reality-620821a Drawing on insights from the spending, saving and borrowing habits of Standard Bank and Liberty customers under 35, the second edition of Standard Bank's Youth Barometer reveals a generation balancing ambition with financial reality. 1-269861 Tue, 14 Jul 2026 12:28:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/sa-leading-marketers-say-brand-and-performance-marketing-are-no-longer-rivals-286437a Brand and performance marketing aren't competing priorities but interdependent ones. Brand investment builds the trust and recognition that performance marketing later converts into sales. Neither works as well without the other. 1-269820 Mon, 13 Jul 2026 11:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/fast-food-gets-serious-sa-brands-fight-for-every-bite-620741a 1-269741 Thu, 09 Jul 2026 11:07:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-african-marketers-enter-a-new-era-of-social-media-as-ai-becomes-business-as-usual-064595a Artificial intelligence has moved beyond experimentation to become a core part of marketing in South Africa, but according to the South African Social Media Landscape Report 2026, technology alone is no longer what separates successful brands. 1-269577 Fri, 03 Jul 2026 11:01:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/mo-agency-releases-sa-most-extensive-ai-visibility-study-of-llm-band-recommendations-by-industry-953824a The South African AI Visibility Report 2026 analysed 3,240 answers from ChatGPT, Claude and Gemini across 18 industries and 256 brands. No South African brand yet earns the AI's full confidence, and five major categories remain wide open. 1-269494 Wed, 01 Jul 2026 10:51:00 +0200 Bizcommunity Research South Africa