https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Tue, 25 Aug 2026 21:02:34 +0200 https://www.bizcommunity.com/article/breathe-easier-nasal-allergy-care-takes-centre-stage-964284a As consumers seek more convenient and targeted ways to manage allergic rhinitis symptoms, including nasal congestion, sneezing, itching and runny noses, nasal allergy care is becoming increasingly differentiated. 1-271074 Mon, 24 Aug 2026 11:35:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/ask-africa-orange-index-2026-achieves-967-decision-grade-trust-score-075325a The 2026 Ask Africa Orange Index™ dataset has achieved an overall trust score of 96.7, earning decision grade certification following a rigorous quality assurance and data integrity process designed to ensure that only validated interviews inform the final customer experience benchmark. 1-271037 Fri, 21 Aug 2026 12:06:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/gummies-fizzies-and-easy-formats-sa-vitamins-and-supplements-become-easier-to-consume-967744a The South African vitamins and supplements market is becoming more convenient, flavour-led and format-driven, as brands compete to make daily wellness easier to fit into consumers’ routines. 1-270984 Thu, 20 Aug 2026 11:23:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/fnb-reclaims-top-spot-as-checkers-posts-the-biggest-climb-in-kla-q2-2026-quarterly-buzz-rankings-189366a Consumer insights consultancy KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the latest results of The Quarterly Buzz, revealing FNB's return to the number one position and Checkers' seven-rank climb to second place among brands creating the most buzz in South Africa. 1-270888 Tue, 18 Aug 2026 08:50:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/women-still-the-primary-decision-makers-in-sa-homes-301798a Brand owners and marketers think they know South African women, but do they really? Making incorrect assumptions about female consumers is the fastest way to erode brand loyalty among this highly influential local market. This Women’s Month, take the time to get know SA’s women consumers and what’s really important to them with branding and marketing decisions rooted in research, not presumption. 1-270663 Tue, 11 Aug 2026 11:34:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-consumer-class-women-are-rewriting-the-rules-of-modern-womanhood-745192a While the Trad Wife has become a global social media archetype, the reality of consumer class women in South Africa tells a grittier story of modern womanhood. While almost half of women living in households with R10k+ monthly income are mothers raising the next generation, paid work is the norm not the exception. There’s also a striking focus on the importance of education, financial independence, and personal agency, suggesting that family and work are not competing priorities, but interconnected parts of building a secure future. 1-270632 Fri, 07 Aug 2026 11:30:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/social-marketing-faces-3-limits-latest-warc-research-finds-412939a Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won't drive sustainable growth. 1-270575 Thu, 06 Aug 2026 09:23:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/beyond-cola-sa-soft-drink-brands-chase-growth-through-flavour-mixers-and-social-occasions-290147a South Africa’s carbonated soft drinks industry is entering a more varied and occasion-led phase, where growth is no longer being shaped by cola alone. Manufacturers and retailers are competing more actively through product innovation, pack formats, pricing, promotions, flavour-led campaigns, mixers, mocktails, better-for-you positioning, and local relevance. 1-270430 Mon, 03 Aug 2026 11:02:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-most-valuable-brands-add-14bn-to-their-value-as-mtn-reclaims-the-no1-spot-634251a Financial and telecom brands dominate the 2026 Kantar BrandZ Top 30, connecting the country in meaningful ways; WeBuyCars makes its debut after revolutionising the used car market 1-270271 Tue, 28 Jul 2026 13:19:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/brewing-growth-how-competition-is-transforming-south-africa-coffee-market-634271a South Africa’s coffee industry is being reshaped by the growing role of coffee as both an everyday staple and a lifestyle-driven consumption occasion. As consumers continue to seek convenience, value and café-style experiences, manufacturers and retailers are competing more actively across product ranges, store footprint, promotions, digital loyalty, premium positioning, sustainability claims and accessibility. 1-270221 Mon, 27 Jul 2026 12:09:00 +0200 Bizcommunity Research South Africa