https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Thu, 16 Apr 2026 06:36:01 +0200 https://www.bizcommunity.com/article/the-63-parity-threshold-why-sa-beauty-brands-are-falling-into-the-vibe-trap-625361a The South African beauty and personal care market is currently in the midst of a $4bn arms race. From the aggressive expansion of specialist retailers to the surge of local independent founders, the industry is a key battleground for retail dominance. Yet, behind the "Instagram-worthy" packaging and viral TikTok transitions, a quiet crisis is brewing. I call it the "authority lag." 1-267311 Wed, 15 Apr 2026 11:32:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/brc-radio-in-good-shape-as-rc-reassures-induswtry-that-rams-is-on-track-958634a "Radio is in good shape – the early data reflects that. However, our job is not simply to publish numbers — it is to publish statistically sound numbers and the industry can rely on,” says Gary Whitaker, CEO, Broadcast Research Council of South Africa (BRC). 1-267304 Wed, 15 Apr 2026 11:08:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-consumer-class-is-back-on-the-road-170736a Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying to get through the Strait of Hormuz, new car sales are showing strong growth. 1-267238 Mon, 13 Apr 2026 12:13:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/eye-tracking-the-most-potent-ad-testing-tool-in-the-attention-economy-514580a Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, have been shown to break through the attention barrier that marketers find themselves currently battling. 1-267196 Fri, 10 Apr 2026 10:10:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/consumers-are-loyal-to-benefits-not-brands-069045a Local South African consumers readily support retail loyalty clubs, with food and grocery programmes being the most popular and garage programmes ranking the lowest, Roots 8.1 has found. 1-267107 Wed, 08 Apr 2026 09:56:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities. 1-267008 Wed, 01 Apr 2026 12:13:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/beyond-the-bouquet-unmasking-the-hidden-dangers-in-times-of-celebration-622421a South Africa’s most dangerous days are often the ones meant for celebration. As the country approaches a series of long weekends and public holidays, a period typically associated with rest and connection, we are confronted with a sobering reality. The research report Beyond the Cheer highlights a disturbing spike in gender‑based violence during festive and holiday periods, with the Tears Foundation recording approximately 43,000 calls for help, a 117% increase compared to the preceding October. 1-266961 Tue, 31 Mar 2026 11:21:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/evaluateexplorer-ai-driven-innovation-that-hits-the-target-511330a Kantar’s new solution combines the best of human and artificial intelligence to help marketers rapidly identify new opportunity spaces that fit their brand and category – and develop the concepts they need to bring those opportunities to life. 1-266946 Tue, 31 Mar 2026 10:08:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/data-drives-excellence-and-growth-066845a In a rapidly evolving retail landscape, data is no longer just a reporting tool — it is a lever for behavioural change, operational optimisation, and ultimately, revenue growth. 1-266907 Mon, 30 Mar 2026 10:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/why-brands-are-producing-more-content-but-connecting-with-fewer-people-400289a Global advertising spend crossed $1tn for the first time in 2026, outpacing the world’s economic growth. The elephant in the room is how much connection this is buying for brands. If you’re a CMO, the answer is bound to disappoint you. 1-266905 Mon, 30 Mar 2026 10:31:00 +0200 Bizcommunity Research South Africa