https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Thu, 07 May 2026 22:54:01 +0200 https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/sa-consumer-resilient-but-still-loves-a-treat-392828a In 2026, global energy disruptions are expected to increase fuel and food costs, intensifying value-seeking behaviour and making consumers much more deliberate. 1-267573 Thu, 23 Apr 2026 12:32:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/from-insight-to-impact-masa-approves-rogerwilco-research-as-cpd-learning-content-736282a Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous learning across the industry 1-267522 Wed, 22 Apr 2026 12:16:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/youre-spending-more-to-be-heard-less-that-not-a-growth-strategy-625551a Global advertising will cross $1tn in 2026. Dentsu's latest forecasts put the number at a 5.1% year-on-year increase, outpacing global GDP growth of 3.1% by a full two percentage points. The industry is celebrating. I think it should be asking a harder question: if we're spending more than ever to reach consumers, why are those same consumers running in the opposite direction? 1-267471 Tue, 21 Apr 2026 10:36:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/kantar-reveals-the-worlds-most-effective-advertising-of-the-year-847743a Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards. 1-267469 Tue, 21 Apr 2026 10:34:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/record-sales-shifting-rules-the-new-battle-for-south-africas-car-buyers-625501a South Africa's automotive market has entered a new phase of recovery, following its strongest performance in nearly two decades in 2025. Against this backdrop, Rogerwilco, Africa's largest B Corp-certified marketing agency, has released its 2026 South African Automotive Report, developed in collaboration with martech leader YOUKNOW. 1-267401 Fri, 17 Apr 2026 11:52:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-63-parity-threshold-why-sa-beauty-brands-are-falling-into-the-vibe-trap-625361a The South African beauty and personal care market is currently in the midst of a $4bn arms race. From the aggressive expansion of specialist retailers to the surge of local independent founders, the industry is a key battleground for retail dominance. Yet, behind the "Instagram-worthy" packaging and viral TikTok transitions, a quiet crisis is brewing. I call it the "authority lag." 1-267311 Wed, 15 Apr 2026 11:32:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/brc-radio-in-good-shape-as-rc-reassures-induswtry-that-rams-is-on-track-958634a "Radio is in good shape – the early data reflects that. However, our job is not simply to publish numbers — it is to publish statistically sound numbers and the industry can rely on,” says Gary Whitaker, CEO, Broadcast Research Council of South Africa (BRC). 1-267304 Wed, 15 Apr 2026 11:08:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-consumer-class-is-back-on-the-road-170736a Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying to get through the Strait of Hormuz, new car sales are showing strong growth. 1-267238 Mon, 13 Apr 2026 12:13:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/eye-tracking-the-most-potent-ad-testing-tool-in-the-attention-economy-514580a Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, have been shown to break through the attention barrier that marketers find themselves currently battling. 1-267196 Fri, 10 Apr 2026 10:10:00 +0200 Bizcommunity Research South Africa