https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Mon, 12 Oct 2026 03:22:38 +0200 https://www.bizcommunity.com/article/more-data-does-not-mean-better-data-070795a South African retail brands are collecting more information than ever. In 2023, the country’s big data market was valued at $5.13bn and is projected to reach $9.27bn by 2028. However, more data does not automatically mean better decisions. Without a clear commercial question, even the most comprehensive research risks becoming an expensive exercise that changes nothing on the ground. 1-272377 Thu, 08 Oct 2026 11:13:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/ai-adoption-moves-strategy-into-the-spotlight-for-human-insight-181766a With high AI adoption, strategists are doubling down on the human insight automation can't replicate and as practitioners deliver bigger outcomes for CMOs, there is a cautious optimism returning to agency-side strategy. 1-272288 Tue, 06 Oct 2026 10:00:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/from-gym-to-game-day-how-sports-nutrition-is-expanding-beyond-traditional-fitness-414499a South Africa’s Sports Nutrition market is evolving as manufacturers broaden their focus beyond traditional gym and bodybuilding users to cater to a wider range of sporting activities, training styles and consumption occasions. While protein and performance supplements remain important, growing participation in different sports, demand for convenience and more specialised product development are creating new ways for consumers to use Sports Nutrition products. 1-272185 Thu, 01 Oct 2026 12:11:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/more-than-a-score-how-mystery-shopping-reveals-what-really-drives-customer-experience-070095a The customer experience. It’s the one thing that every business wants to get right, and commits an enormous amount of resources to determining what that experience should look like. But where brands often drop the ball is on consistency. All the CX planning in the world means nothing if a brand cannot constantly deliver on those objectives, to the same standard, year on year. 1-272177 Thu, 01 Oct 2026 11:04:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/fast-food-has-become-a-weekly-habit-for-south-africans-303318a Fast food has settled into the weekly rhythm of South African life, according to a study from KLA, consumer insights agency and the exclusive partner for YouGov in sub-Saharan Africa, using data from YouGov Profiles+. Just over half of adults (53%) now eat fast food at least once a week, and only 1% say they never eat it at all. But despite that frequency, 65% still describe eating out as a treat reserved for special occasions. 1-272143 Wed, 30 Sep 2026 12:37:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/cmos-on-shorter-clock-than-the-ceo-as-role-is-increasingly-complex-and-tenuous-303348a A study of more than 13,000 current US CMOs found that CMOs have shorter tenures than CEOs, and that company ownership plays a role here. 1-272123 Wed, 30 Sep 2026 08:03:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/what-influences-sas-food-and-meal-preferences-new-research-tells-all-292557a When do South Africans prefer to eat takeaways? How are delivery apps changing food and grocery shopping? What influences the food choices – price, convenience, specials, social gatherings, online searches or AI? These are among the questions that Caxton Media’s Project EAT answers in this year’s national eating and food shopping behaviour survey. 1-272090 Tue, 29 Sep 2026 10:25:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/ai-may-change-how-we-shop-but-it-hasnt-changed-what-we-value-631891a AI may be changing the way consumers discover products, search for information and navigate the path to purchase, but South African shoppers are not quite ready to hand over the reins. 1-271891 Mon, 21 Sep 2026 12:38:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-mind-state-holding-south-africans-together-520730a Ask South Africans what they're going to do on Heritage Day, and the top answer isn't likely to be a museum trip. While citizens of other countries may celebrate their tangible, intangible and natural heritage by visiting monuments, art galleries and national parks, South Africans are more inclined to gather around a fire – to see who's there, share a meal and have a few good laughs. 1-271846 Fri, 18 Sep 2026 08:29:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/how-south-africans-are-redefining-what-joy-means-186236a South Africans are more anxious than they were five years ago, but they are also happier. Both of those things are true at the same time, and YouGov Profiles+ data accessed through consumer insights agency KLA, the exclusive partner for YouGov in Sub-Saharan Africa, suggests the reason lies in a quiet shift in how people relate to joy itself. 1-271738 Tue, 15 Sep 2026 11:25:00 +0200 Bizcommunity Research South Africa