https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Wed, 15 Jul 2026 07:06:04 +0200 https://www.bizcommunity.com/article/sa-youth-a-generation-balancing-ambition-with-financial-reality-620821a Drawing on insights from the spending, saving and borrowing habits of Standard Bank and Liberty customers under 35, the second edition of Standard Bank's Youth Barometer reveals a generation balancing ambition with financial reality. 1-269861 Tue, 14 Jul 2026 12:28:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/sa-leading-marketers-say-brand-and-performance-marketing-are-no-longer-rivals-286437a Brand and performance marketing aren't competing priorities but interdependent ones. Brand investment builds the trust and recognition that performance marketing later converts into sales. Neither works as well without the other. 1-269820 Mon, 13 Jul 2026 11:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/fast-food-gets-serious-sa-brands-fight-for-every-bite-620741a 1-269741 Thu, 09 Jul 2026 11:07:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-african-marketers-enter-a-new-era-of-social-media-as-ai-becomes-business-as-usual-064595a Artificial intelligence has moved beyond experimentation to become a core part of marketing in South Africa, but according to the South African Social Media Landscape Report 2026, technology alone is no longer what separates successful brands. 1-269577 Fri, 03 Jul 2026 11:01:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/mo-agency-releases-sa-most-extensive-ai-visibility-study-of-llm-band-recommendations-by-industry-953824a The South African AI Visibility Report 2026 analysed 3,240 answers from ChatGPT, Claude and Gemini across 18 industries and 256 brands. No South African brand yet earns the AI's full confidence, and five major categories remain wide open. 1-269494 Wed, 01 Jul 2026 10:51:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/south-africas-consumer-class-youth-is-playing-snakes-and-ladders-519810a The lazy story about young South African consumers is that they are broke, stuck, unemployed and hard to reach. The more useful story is that they are under-capitalised, overly mobile, digitally fluent and actively building their way into adulthood. What they are experiencing is a particularly tricky journey along the wealth continuum and into independence. But it would be a mistake to underestimate their potential to rise to the occasion. 1-269066 Wed, 17 Jun 2026 09:41:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/print-reshapes-from-collapse-to-selective-resilience-175426a South Africa’s print media sector has moved beyond the shock of closures and into a more deliberate phase of structural adaptation with hybrid models, targeted readerships, and operational discipline reshaping South Africa’s print media sector. 1-269028 Mon, 15 Jun 2026 08:30:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/why-brand-makeovers-fail-the-consumer-research-that-brands-cant-afford-to-ignore-623471a There are a number of reasons why brands rebrand or reformulate products. But in the long line of checks and balances put in place during these processes, one critical factor is often pushed to the bottom of the priority list – consumer response to the change. It might seem inconsequential in the greater picture of brand evolution, but negative consumer response can derail brand changes, resulting in more than just financial losses. 1-268921 Wed, 10 Jun 2026 11:46:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a “We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.” 1-268717 Fri, 05 Jun 2026 09:00:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/niq-state-of-the-retail-nation-q1-2026-south-african-retail-benefits-from-benign-inflation-178226a FMCG sales value for Q1 2026 rises 6.5% to R173.6bn Traditional trade channels growth outpaces modern trade in several key categories Average prices drop in tech & durables as consumers defer tech upgrades 1-268728 Wed, 03 Jun 2026 14:42:00 +0200 Bizcommunity Research South Africa