https://www.bizcommunity.com/196/19.html South Africa Marketing Research news 15 Research news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/19.html en-us Thu, 04 Jun 2026 06:36:48 +0200 https://www.bizcommunity.com/article/niq-state-of-the-retail-nation-q1-2026-south-african-retail-benefits-from-benign-inflation-178226a FMCG sales value for Q1 2026 rises 6.5% to R173.6bn Traditional trade channels growth outpaces modern trade in several key categories Average prices drop in tech & durables as consumers defer tech upgrades 1-268728 Wed, 03 Jun 2026 14:42:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/report-reveals-south-african-consumers-spend-r2k-monthly-online-as-bnpl-soars-956094a With feedback from more than 3,000 South Africans, Stitch's 2026 Consumer Payments Report provides a comprehensive picture of how South African consumers' purchasing and payment habits are changing. 1-268714 Wed, 03 Jun 2026 11:40:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-2026-kantar-diva-curve-report-845923a On paper, South Africa has some of the strongest constitutional protections for LGBTQIA+ people in the world. Yet lived experience tells a far more complicated story around physical wellbeing, mental health and safety. Here’s what respondents to the 2026 Kantar-Diva-Curve report told us… 1-268709 Wed, 03 Jun 2026 11:02:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/your-customers-are-unreliable-narrators-and-your-segmentation-is-built-on-it-512440a Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe customers, when what the marketing team actually needed was something that could predict what those customers would do. 1-268476 Wed, 27 May 2026 09:15:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/algorithm-or-insight-neither-its-a-false-choice-401329a Is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in technology or in people? Are we optimising for performance or building for brand? 1-268445 Tue, 26 May 2026 11:46:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/the-all-blacks-are-coming-who-cares-about-6-million-consumer-class-adults-thats-who-845703a In South Africa, sport spectatorship is more than entertainment. It plays an outsized cultural role, giving us a shared national ‘language’ and a powerful source of identity that spans our diverse communities. For many South Africans, supporting a national team is intergenerational, emotional, and tied to intense moments of national pride. 1-268439 Tue, 26 May 2026 10:45:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.africa/article/africa-200-ranking-reflects-growing-confidence-of-pan-african-brands-067915a South African brands dominate the Africa 200 2026 report by Brand Finance, accounting for 71% of total brand value, with 104 brands worth $44.6bn. Africa’s top 200 brands have grown by 11% to reach a combined value of $62.6bn in 2026, driven by strong performance across the banking, telecoms, and retail sectors. 1-268427 Tue, 26 May 2026 07:03:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy-178886a NIQ’s latest global report – The Commerce Revolution: Where East Meets West – examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape. AI is rapidly becoming the buyer, not just the tool – reshaping how products are discovered, chosen, and purchased. The next wave of retail growth isn’t coming from traditional e‑commerce, but from live, social, quick, and AI‑driven commerce models scaling from East to West. 1-268358 Fri, 22 May 2026 11:26:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/ask-africa-appoints-jezile-dhlamini-as-its-chief-client-partner-officer-401049a Ask Africa, a leading African market research company delivering consumer insights, brand and reputation tracking, and customer experience studies across the continent, is excited to announce the appointment of Jezile Dhlamini, as its chief client partner (CCP), effective from May 1, 2026. 1-268215 Tue, 19 May 2026 10:21:00 +0200 Bizcommunity Research South Africa https://www.bizcommunity.com/article/agency-scope-china-economic-context-the-biggest-challenge-623611a The Agency Scope China has found that the biggest challenges that marketers face, and the two most frequently mentioned in 2026, well above the rest, are the economic context, with shrinking budgets and the need to prove ROI and effectiveness, which is directly related to the first, in terms of the pressure it creates. 1-268181 Mon, 18 May 2026 11:18:00 +0200 Bizcommunity Research South Africa