https://www.bizcommunity.com/196/179.html South Africa Retail marketing news 15 Retail Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/179.html en-us Fri, 10 Apr 2026 10:24:43 +0200 https://www.bizcommunity.com/article/nigerian-prince-busts-fake-body-oils-in-new-vaseline-campaign-069055a Vaseline is taking an unconventional route to tackle counterfeit products in Nigeria—by turning to a familiar internet trope. In a new campaign by Leo Singapore, part of Publicis Groupe, the skincare brand has launched an authentication tool aimed at helping consumers identify genuine Vaseline Body Oils, enlisting the unlikely figure of a real Nigerian prince to front the fight against fakes. 1-267187 Fri, 10 Apr 2026 08:06:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/heineken-turns-exchange-rates-into-shared-moments-with-bar-de-change-activation-069095a As South Africans continue to travel internationally in growing numbers, global brands are increasingly rethinking how to make those experiences more accessible and meaningful. 1-267177 Fri, 10 Apr 2026 07:44:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/white-star-launches-new-tvc-the-heartbeat-of-south-african-kitchens-736782a There’s a sound that rings through South African homes - the whistle of the boiling pot, the crackle of coals at a weekend braai, the cheerful chatter of family and friends coming together. And at the centre of these moments, always, is White Star. 1-267122 Wed, 08 Apr 2026 12:31:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/how-metalab-is-transforming-protein-from-gym-essential-to-pantry-staple-514590a Protein is often linked to "gym bros" pursuing their quest to bulk up. Yet the ingredient has recently surfaced everywhere — from Khloe Kardashian’s Khloud Protein Popcorn to Parmalat’s launch of protein yoghurts. Building on this growing mainstream interest, a South African brand is transforming protein from a gym essential into a pantry staple. 1-267106 Wed, 08 Apr 2026 10:34:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/when-supply-chains-fail-brands-speak-the-kitkat-theft-case-study-625601a What happens when 413,793 stolen chocolate bars become the most talked-about brand moment of the year? In March 2026, a bizarre story began circulating across global media. More than 400,000 KitKat bars, weighing approximately 12 tonnes, disappeared during transit across Europe. 1-267101 Wed, 08 Apr 2026 08:35:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/back-to-basics-the-retail-fundamentals-that-drive-real-outcomes-281527a The retail marketing landscape is evolving at pace. Changing consumer behaviour, constant product innovation and the rise of new technologies are reshaping how brands communicate, operate and execute campaigns in an increasingly competitive environment. 1-267010 Wed, 01 Apr 2026 12:19:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/the-can-you-cant-buy-checkers-sixty60-surprise-delight-strategy-736072a In a move that blends nostalgia, innovation and cultural relevance, Checkers Sixty60 has partnered with Sparletta Crème Soda to launch a limited-edition, co-branded collector’s can—available exclusively to Sixty60 customers as part of a surprise in-app sampling campaign. 1-267012 Wed, 01 Apr 2026 12:01:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/experience-led-retail-on-the-rise-as-cape-union-mart-partners-with-pieter-steph-du-toit-400259a Outdoor retailer Cape Union Mart has announced a new long-term partnership with Springbok forward Pieter-Steph du Toit, signalling a strategic shift toward purpose-led brand storytelling rooted in resilience, adventure and performance. 1-266925 Mon, 30 Mar 2026 12:52:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/black-friday-cyber-monday-2026-strategy-starts-with-data-288387a Black Friday-Cyber Monday (BF-CM) has become one of the most concentrated trading periods in South African retail. In just four days, the event now captures roughly a tenth of the total festive season retail activity. According to the Ecentric Black Friday-Cyber Monday Index 2025*, the BF-CM window accounted for 9.08% of online holiday transaction volume and 10.6% of online holiday revenue, measured from 01 November to 24 December. 1-266760 Wed, 25 Mar 2026 09:59:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/the-experience-economy-has-arrived-as-consumers-expectations-shift-066185a Years of economic pressure, digital acceleration and shifting expectations have reshaped how people decide, spend and stay loyal. As 2026 settles in, this is no longer about recovery or short-term adjustment. It is a structural reset in how consumers evaluate value and how brands must respond. 1-266747 Wed, 25 Mar 2026 08:00:00 +0200 Bizcommunity Retail Marketing South Africa