https://www.bizcommunity.com/196/179.html South Africa Retail marketing news 15 Retail Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/179.html en-us Wed, 16 Sep 2026 06:24:10 +0200 https://www.bizcommunity.com/article/sas-unique-ai-habits-key-to-capturing-market-share-this-retail-peak-520670a South Africans have changed the way we shop. While economic pressure may be forcing us to watch every penny, we have wholeheartedly embraced AI, which is now acting as our trusted shopping assistant. However, many retailers haven’t even begun to shift their digital approach to accommodate the changes, leaving gaps for challenger brands this retail peak. 1-271736 Tue, 15 Sep 2026 11:43:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/a-tale-of-2-consumers-value-seeking-versus-premiumisation-in-south-africa-419569a South African FMCG consumers are increasingly switching between premium and value products depending on category, occasion, household economics and perceived value. Promotions and channel choice are becoming more important as shoppers scrutinise prices more closely. The recent performance of private label brands shows that value-seeking behaviour does not automatically mean switching away from independent brands. 1-271735 Tue, 15 Sep 2026 10:56:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/godrej-consumer-hands-global-media-duties-to-wpp-media-south-africa-included-631781a Godrej Consumer Products Ltd. (GCPL) has appointed WPP Media as its global media agency partner across its international markets, including South Africa, Nigeria, Sri Lanka, Bangladesh, Indonesia, Argentina and Chile. 1-271731 Tue, 15 Sep 2026 10:19:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/rocket-creative-unveils-rocket-20-with-stunning-new-linbro-park-facility-308768a Johannesburg-based retail display and brand activation manufacturing specialist Rocket Creative has officially launched its new fabrication facility and studio offices in the brand new HUB 24 Industrial Park in Linbro Park, Sandton, marking a significant operational expansion and investment dubbed ‘Rocket 2.0’. 1-271693 Mon, 14 Sep 2026 11:10:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/your-brands-credibility-is-now-more-valuable-than-a-pretty-website-742172a In the time it takes to scroll past a cat video, a consumer may already have decided whether they trust your brand. We live in an era of digital abundance, where a slick Instagram grid can be bought as easily as a cup of coffee. 1-271612 Thu, 10 Sep 2026 10:00:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/trevor-noah-and-savanna-push-new-spotlight-on-local-comedy-297627a Trevor Noah is teaming up with Savanna and TBWA\Hunt Lascaris to bring Bafunny Bafunny to life, a new platform celebrating South African comedy and creating opportunities for the next generation of local comedians. 1-271610 Thu, 10 Sep 2026 09:56:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/gail-schimmel-consumer-scepticism-will-rise-as-ai-changes-advertising-631151a I recently attended two very different conferences – one a Gambling summit bringing together regulators from across Africa; the other the LeaderX CMO Summit. And the word that came up in conversations across these diverse events was “trust”. 1-271571 Wed, 09 Sep 2026 09:45:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/from-beer-cans-to-cameras-corona-puts-a-new-spin-on-outdoor-advertising-186676a Cape Town’s creative community got a closer look at Corona’s Solargraph Series during First Thursday, with an exhibition at Chimi showcasing images created using Corona cans converted into pinhole cameras. 1-271568 Wed, 09 Sep 2026 08:25:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/virgin-active-takes-sa-creativity-global-with-new-campaign-419969a Virgin Active has launched everything you need is inside, a new global campaign created and produced entirely by South African creative talent. The campaign will roll out across nine markets. 1-271535 Tue, 08 Sep 2026 09:20:00 +0200 Bizcommunity Retail Marketing South Africa https://www.bizcommunity.com/article/your-brand-has-a-new-shop-window-ai-964414a For the past two decades, marketers have focused on how to ensure their brand comes top of a Google search. Increasingly, that's the wrong objective. 1-271534 Tue, 08 Sep 2026 08:34:00 +0200 Bizcommunity Retail Marketing South Africa