https://www.bizcommunity.com/196/14.html South Africa Direct Marketing news 15 Direct Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/14.html en-us Wed, 08 Apr 2026 10:18:46 +0200 https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities. 1-267008 Wed, 01 Apr 2026 12:13:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/the-influence-era-why-creators-are-rewriting-the-rules-of-marketing-403789a Marketing is no longer a linear journey. As behaviour shifts and trust becomes the ultimate currency, brands are rethinking how they connect with audiences. Influencers and creators are now the link between attention, engagement, and conversion. 1-267005 Wed, 01 Apr 2026 11:38:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/5-ways-ai-is-transforming-cx-177396a In today’s data-driven, digital-first world, customer experience (CX) has become a brand’s most powerful differentiator. AI is transforming how businesses interact with consumers, but the key to success lies in pairing automation with human insight to create meaningful, personalised experiences. 1-266848 Fri, 27 Mar 2026 10:57:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/why-easter-is-becoming-a-key-marketing-moment-on-tiktok-288467a Easter is fast evolving into a major digital moment in South Africa, with TikTok at the centre of how people celebrate, share and discover traditions. From family rituals to fashion and food, new trends reveal how communities are shaping the season and how brands can show up in meaningful ways. 1-266800 Thu, 26 Mar 2026 11:45:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/precision-power-prestige-a-fresh-path-to-marketing-excellence-622251a The Direct Marketing Association of South Africa (DMASA) proudly unveils the brand-new Assegai Awards Membership Programme, an exciting initiative designed to transform how agencies engage with South Africa’s most prestigious marketing accolades. 1-266271 Mon, 09 Mar 2026 11:38:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/sa-agencies-shine-on-the-global-stage-at-the-international-echo-awards-2025-283407a South Africa’s marketing excellence has once again been recognised on the global stage, with local agencies earning top honours at the prestigious International Echo Awards 2025 confirm­ing the country’s continued strength in data-driven, results-focused marketing. 1-264840 Fri, 16 Jan 2026 10:48:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/uk-introduces-landmark-junk-food-advertising-ban-394828a The UK government has implemented a landmark ban on junk food advertising, ushering in one of the most significant regulatory shifts the advertising industry has seen in years. The new rules are designed to reduce children’s exposure to marketing for foods high in fat, salt and sugar (HFSS), placing clear limits on when and where these products can be promoted. 1-264573 Tue, 06 Jan 2026 07:53:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/johannesburg-delivers-a-highly-successful-international-echo-awards-round-2-judging-session-396598a The Fairway Hotel & Spa proudly hosted the International ECHO® Awards Round 2 Judging Session on 1 December 2025, marking yet another milestone in celebrating global excellence in data-driven marketing. The session unfolded with dynamic debate, expert evaluation, and a shared dedication to upholding the standards of this prestigious international awards programme. 1-263863 Tue, 02 Dec 2025 09:23:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/assegai-awards-honoured-at-the-uj-strategic-communications-alumni-event-174296a The Direct Marketing Association of South Africa (DMASA) and the Assegai Awards are proud to announce that we were honoured as key stakeholders at the University of Johannesburg’s Strategic Communications Alumni Event, held on Thursday, 20 November 2025. 1-263748 Thu, 27 Nov 2025 11:12:00 +0200 Bizcommunity Direct Marketing South Africa