https://www.bizcommunity.com/196/14.html South Africa Direct Marketing news 15 Direct Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/14.html en-us Wed, 10 Jun 2026 14:18:53 +0200 https://www.bizcommunity.com/article/7-ways-to-market-smarter-when-every-rand-counts-956874a Tough economic times don’t just test businesses, they reveal which brands know how to adapt. As pressure builds and budgets tighten, the instinct to pull back is strong. But the brands that stay visible and rethink their strategy are often the ones that come out ahead. 1-268444 Wed, 27 May 2026 08:00:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/cpa-amendments-what-new-direct-marketing-rules-mean-for-agents-289877a The recent amendments to the Consumer Protection Act 68 of 2008 (CPA) regulations introduce a formal compliance framework for direct marketing in South Africa, having taken effect from 15 April 2026. 1-268280 Wed, 20 May 2026 15:59:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/6-internal-comms-moves-that-turn-culture-into-real-results-289847a Internal communications has become a critical driver of business success, not just a channel for updates. In today’s environment of uncertainty, AI disruption and rising employee expectations, organisations that win are those that connect culture, communication and performance. 1-268230 Tue, 19 May 2026 13:04:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/calling-sas-creators-2026-content-creator-awards-now-open-734742a Entries for the 4th annual Content Creator Awards are now open, calling on South Africa’s top digital voices to showcase their work and be recognised for their influence, creativity and impact. 1-268152 Fri, 15 May 2026 12:16:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/what-the-alchemist-can-teach-us-about-advertising-958734a Why do some brands feel destined for us long before we can afford them? The answer lies in attraction, advertising’s most powerful and elusive tool. 1-267904 Fri, 08 May 2026 09:00:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/the-5-ways-smart-marketers-balance-brand-and-performance-736942a Marketing has never moved this fast. With more channels, more data and more pressure to prove ROI, the real challenge is not choosing between brand and performance, but making them work together. Those who get this balance right unlock both immediate impact and sustainable growth. 1-267852 Wed, 06 May 2026 12:16:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/you-probably-wouldnt-notice-if-an-ai-chatbot-slipped-ads-into-its-responses-736152a Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests AI chatbots could easily be used for covert advertising to manipulate their human users. 1-267642 Tue, 28 Apr 2026 08:36:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/sa-moves-to-curb-spam-calls-with-stricter-direct-marketing-regulations-736682a South Africa’s direct marketing industry is set for a significant regulatory shift following the amendment of Regulation 4 under Section 11(3) of the Consumer Protection Act (CPA), gazetted by Trade, Industry and Competition Minister Parks Tau on 15 April 2026. 1-267422 Mon, 20 Apr 2026 08:16:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/loyalty-marketing-is-solving-the-wrong-problem-069665a Loyalty programmes have become a default marketing strategy for South African brands. But as participation rises, so does switching behaviour. The data tells a different story: loyalty isn’t creating growth, market penetration is. 1-267267 Tue, 14 Apr 2026 12:07:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing South Africa