https://www.bizcommunity.com/196/14.html South Africa Direct Marketing news 15 Direct Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/14.html en-us Mon, 02 Nov 2026 18:26:03 +0200 https://www.bizcommunity.com/article/you-bring-the-expertise-lookn-connects-your-business-with-real-customer-needs-295527a lookn™ is an AI-powered Needs Engine™ that matches customer requests with suitable service providers by service and area, giving businesses another way to connect with customers who have already asked for help. 1-273010 Mon, 02 Nov 2026 09:23:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/dmasa-announces-finalists-for-the-2026-assegai-awards-636031a The finalists showcase South Africa’s excellence in direct and integrated marketing, combining strategic thinking, creativity and measurable business impact. 1-272651 Mon, 19 Oct 2026 10:24:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/ncc-launches-national-opt-out-registry-what-direct-marketers-need-to-know-747212a In a media statement dated 7 October 2026, the National Consumer Commission (NCC) confirmed that registration on the opt-out registry system (registry) has commenced with effect from 15 September 2026. 1-272502 Tue, 13 Oct 2026 11:57:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/south-africans-are-open-to-ai-but-still-expect-access-to-a-person-631291a The 2026 South African Customer Experience Report, produced by Rogerwilco, ovatoyou and Julia Ahlfedt CX Consulting, has revealed that South Africans are not anti-AI. 1-271291 Wed, 02 Sep 2026 09:26:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/direct-marketing-a-national-opt-out-system-and-the-effect-on-b2b-marketing-397228a The Consumer Protection Act Amendment Regulations, 2026 (the “Amendment Regulations”) introduces a structured, centrally administered process for the regulation of direct marketing in South Africa. The amendment gives operational effect to the statutory opt-out right contemplated under the Consumer Protection Act 68 of 2008 by establishing a National Consumer Commission (“NCC”) administered opt-out registry, imposing mandatory registration obligations on direct marketers, and requiring periodic “cleansing” of marketing databases against the registry. In substance, the Amendment Regulations shifts anti-spam compliance from a decentralised, consent-based model to a centralised, registry-driven compliance model. 1-269473 Tue, 30 Jun 2026 15:45:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/caring-is-the-industrys-real-superpower-064065a “There’s never been a more exciting, or more uncertain, time to be in marketing,” says VML South Africa CEO Jarred Cinman, a pioneer who has helped shape the country’s digital advertising landscape from its earliest days. 1-269167 Fri, 19 Jun 2026 12:24:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/tiktok-live-is-open-your-customer-is-inside-so-where-are-you-401279a South Africans aren’t waiting for brands to show up, they’re already shopping on TikTok LIVE. Across the country, creators are selling products, answering questions and building communities in real time, with no big budgets or complex strategies, just presence. The opportunity for brands isn’t to invent something new, but to step into something that already exists. 1-268995 Fri, 12 Jun 2026 10:50:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/south-africas-spam-call-era-is-over-and-call-centres-must-evolve-or-die-390108a South African call centres have built world-class capability, but many outbound sales operations are still trapped in an outdated model: buy data, load a dialler and call thousands of consumers to convert a tiny percentage. That model is breaking. Consumers are tired of spam calls, call-screening apps are changing answer behaviour, and POPIA and the CPA opt-out registry are forcing businesses to prove that they have the right to contact people. 1-268953 Thu, 11 Jun 2026 10:15:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/why-keeping-your-customers-is-now-the-smartest-growth-strategy-067225a South African consumers are spending more carefully than ever. Inflation, high interest rates and economic uncertainty have changed how people decide where to spend their money, and how loyal they stay to the brands they choose. For businesses, this shift has a direct consequence: acquisition is getting harder and more expensive, while the customers you already have are becoming your most valuable asset. 1-268837 Wed, 10 Jun 2026 08:47:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/7-ways-to-market-smarter-when-every-rand-counts-956874a Tough economic times don’t just test businesses, they reveal which brands know how to adapt. As pressure builds and budgets tighten, the instinct to pull back is strong. But the brands that stay visible and rethink their strategy are often the ones that come out ahead. 1-268444 Wed, 27 May 2026 08:00:00 +0200 Bizcommunity Direct Marketing South Africa