https://www.bizcommunity.com/196/14.html South Africa Direct Marketing news 15 Direct Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/14.html en-us Tue, 21 Jul 2026 17:21:59 +0200 https://www.bizcommunity.com/article/direct-marketing-a-national-opt-out-system-and-the-effect-on-b2b-marketing-397228a The Consumer Protection Act Amendment Regulations, 2026 (the “Amendment Regulations”) introduces a structured, centrally administered process for the regulation of direct marketing in South Africa. The amendment gives operational effect to the statutory opt-out right contemplated under the Consumer Protection Act 68 of 2008 by establishing a National Consumer Commission (“NCC”) administered opt-out registry, imposing mandatory registration obligations on direct marketers, and requiring periodic “cleansing” of marketing databases against the registry. In substance, the Amendment Regulations shifts anti-spam compliance from a decentralised, consent-based model to a centralised, registry-driven compliance model. 1-269473 Tue, 30 Jun 2026 15:45:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/caring-is-the-industrys-real-superpower-064065a “There’s never been a more exciting, or more uncertain, time to be in marketing,” says VML South Africa CEO Jarred Cinman, a pioneer who has helped shape the country’s digital advertising landscape from its earliest days. 1-269167 Fri, 19 Jun 2026 12:24:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/tiktok-live-is-open-your-customer-is-inside-so-where-are-you-401279a South Africans aren’t waiting for brands to show up, they’re already shopping on TikTok LIVE. Across the country, creators are selling products, answering questions and building communities in real time, with no big budgets or complex strategies, just presence. The opportunity for brands isn’t to invent something new, but to step into something that already exists. 1-268995 Fri, 12 Jun 2026 10:50:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/south-africas-spam-call-era-is-over-and-call-centres-must-evolve-or-die-390108a South African call centres have built world-class capability, but many outbound sales operations are still trapped in an outdated model: buy data, load a dialler and call thousands of consumers to convert a tiny percentage. That model is breaking. Consumers are tired of spam calls, call-screening apps are changing answer behaviour, and POPIA and the CPA opt-out registry are forcing businesses to prove that they have the right to contact people. 1-268953 Thu, 11 Jun 2026 10:15:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/7-ways-to-market-smarter-when-every-rand-counts-956874a Tough economic times don’t just test businesses, they reveal which brands know how to adapt. As pressure builds and budgets tighten, the instinct to pull back is strong. But the brands that stay visible and rethink their strategy are often the ones that come out ahead. 1-268444 Wed, 27 May 2026 08:00:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/cpa-amendments-what-new-direct-marketing-rules-mean-for-agents-289877a The recent amendments to the Consumer Protection Act 68 of 2008 (CPA) regulations introduce a formal compliance framework for direct marketing in South Africa, having taken effect from 15 April 2026. 1-268280 Wed, 20 May 2026 15:59:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/6-internal-comms-moves-that-turn-culture-into-real-results-289847a Internal communications has become a critical driver of business success, not just a channel for updates. In today’s environment of uncertainty, AI disruption and rising employee expectations, organisations that win are those that connect culture, communication and performance. 1-268230 Tue, 19 May 2026 13:04:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/calling-sas-creators-2026-content-creator-awards-now-open-734742a Entries for the 4th annual Content Creator Awards are now open, calling on South Africa’s top digital voices to showcase their work and be recognised for their influence, creativity and impact. 1-268152 Fri, 15 May 2026 12:16:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/what-the-alchemist-can-teach-us-about-advertising-958734a Why do some brands feel destined for us long before we can afford them? The answer lies in attraction, advertising’s most powerful and elusive tool. 1-267904 Fri, 08 May 2026 09:00:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/the-5-ways-smart-marketers-balance-brand-and-performance-736942a Marketing has never moved this fast. With more channels, more data and more pressure to prove ROI, the real challenge is not choosing between brand and performance, but making them work together. Those who get this balance right unlock both immediate impact and sustainable growth. 1-267852 Wed, 06 May 2026 12:16:00 +0200 Bizcommunity Direct Marketing South Africa