https://www.bizcommunity.com/196/14.html South Africa Direct Marketing news 15 Direct Marketing news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/14.html en-us Thu, 30 Apr 2026 05:35:30 +0200 https://www.bizcommunity.com/article/you-probably-wouldnt-notice-if-an-ai-chatbot-slipped-ads-into-its-responses-736152a Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests AI chatbots could easily be used for covert advertising to manipulate their human users. 1-267642 Tue, 28 Apr 2026 08:36:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/sa-moves-to-curb-spam-calls-with-stricter-direct-marketing-regulations-736682a South Africa’s direct marketing industry is set for a significant regulatory shift following the amendment of Regulation 4 under Section 11(3) of the Consumer Protection Act (CPA), gazetted by Trade, Industry and Competition Minister Parks Tau on 15 April 2026. 1-267422 Mon, 20 Apr 2026 08:16:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/loyalty-marketing-is-solving-the-wrong-problem-069665a Loyalty programmes have become a default marketing strategy for South African brands. But as participation rises, so does switching behaviour. The data tells a different story: loyalty isn’t creating growth, market penetration is. 1-267267 Tue, 14 Apr 2026 12:07:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities. 1-267008 Wed, 01 Apr 2026 12:13:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/the-influence-era-why-creators-are-rewriting-the-rules-of-marketing-403789a Marketing is no longer a linear journey. As behaviour shifts and trust becomes the ultimate currency, brands are rethinking how they connect with audiences. Influencers and creators are now the link between attention, engagement, and conversion. 1-267005 Wed, 01 Apr 2026 11:38:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/5-ways-ai-is-transforming-cx-177396a In today’s data-driven, digital-first world, customer experience (CX) has become a brand’s most powerful differentiator. AI is transforming how businesses interact with consumers, but the key to success lies in pairing automation with human insight to create meaningful, personalised experiences. 1-266848 Fri, 27 Mar 2026 10:57:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/why-easter-is-becoming-a-key-marketing-moment-on-tiktok-288467a Easter is fast evolving into a major digital moment in South Africa, with TikTok at the centre of how people celebrate, share and discover traditions. From family rituals to fashion and food, new trends reveal how communities are shaping the season and how brands can show up in meaningful ways. 1-266800 Thu, 26 Mar 2026 11:45:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/precision-power-prestige-a-fresh-path-to-marketing-excellence-622251a The Direct Marketing Association of South Africa (DMASA) proudly unveils the brand-new Assegai Awards Membership Programme, an exciting initiative designed to transform how agencies engage with South Africa’s most prestigious marketing accolades. 1-266271 Mon, 09 Mar 2026 11:38:00 +0200 Bizcommunity Direct Marketing South Africa https://www.bizcommunity.com/article/sa-agencies-shine-on-the-global-stage-at-the-international-echo-awards-2025-283407a South Africa’s marketing excellence has once again been recognised on the global stage, with local agencies earning top honours at the prestigious International Echo Awards 2025 confirm­ing the country’s continued strength in data-driven, results-focused marketing. 1-264840 Fri, 16 Jan 2026 10:48:00 +0200 Bizcommunity Direct Marketing South Africa