https://www.bizcommunity.com/196/12.html South Africa Advertising news 15 Advertising news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/12.html en-us Fri, 26 Jun 2026 00:48:47 +0200 https://www.bizcommunity.com/article/klipdrift-brings-limited-edition-klippies-cola-range-to-life-through-interactive-consumer-campaign-175836a As brands continue to look for new ways to engage consumers beyond traditional advertising, gamified experiences are proving an effective way to encourage participation and strengthen brand connection. 1-269338 Thu, 25 Jun 2026 13:53:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/stop-chasing-the-moment-you-were-never-the-centre-of-it-731472a I have been thinking a lot lately about how we, as an industry, keep showing up to moments versus how people live them. 1-269312 Thu, 25 Jun 2026 09:18:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/how-to-build-brand-equity-report-finds-it-not-what-cmos-are-doing-064745a Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest. This poses a direct challenge to how most CMOs currently prioritise their budgets. 1-269307 Thu, 25 Jun 2026 09:00:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/silver-for-mtana-ka-gogo-leads-sa-latest-cannes-wins-286927a Vaseline and VML South Africa’s Mtana ka Gogo has won a Silver Lion at this year’s Cannes Lions International Festival of Creativity, taking honours in the Social & Creator category under Engagement. 1-269310 Thu, 25 Jun 2026 08:28:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/exclusive-alex-goldberg-joins-halo-cape-town-as-ecd-519180a Alex Goldberg has been appointed executive creative director by independent creative agency Halo as the agency looks to grow and deepen its presence in Cape Town, one of South Africa's most vibrant creative hubs. 1-269296 Wed, 24 Jun 2026 12:49:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/sunlight-platinum-to-amend-ambiguous-greenwashing-packaging-842433a The Directorate of the Advertising Regulatory Board (ARB) has instructed Unilever to amend the claim, “100% plant-based actives” on the front of the packaging of its Sunlight Platinum dishwashing liquid. 1-269289 Wed, 24 Jun 2026 12:12:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/why-the-best-clients-build-agency-partnerships-not-supplier-lists-064695a Many brands spend months searching for the right agency, only to spend years treating them like suppliers. In an industry where many client-agency relationships remain transactional, Penquin’s business development director, Sean Devlin, is calling on marketing leaders to shift from treating agencies as mere suppliers to building genuine strategic partnerships that drive superior business outcomes. 1-269277 Wed, 24 Jun 2026 10:30:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/joe-public-reclaims-african-time-for-castle-milk-stout-in-craft-led-fully-integrated-campaign-175706a Agency Joe Public has launched This is African Time for Castle Milk Stout, a deeply insightful, fully integrated campaign that takes one of South Africa's most internalised stereotypes and redefines it, built on a deceptively simple truth: African Time was never about being late. It was about being present. 1-269278 Wed, 24 Jun 2026 10:22:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/pendoring-student-radio-ad-challenge-vote-for-the-ad-that-speaks-to-your-heart-064665a The best of the Mzansi Sounds Better in Your Language Student Radio Ad Challenge is now on air nationwide across the SABC's African Language Stations (ALS). 1-269267 Wed, 24 Jun 2026 08:33:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions. 1-269255 Tue, 23 Jun 2026 15:17:00 +0200 Bizcommunity Advertising South Africa