https://www.bizcommunity.com/196/12.html South Africa Advertising news 15 Advertising news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/12.html en-us Tue, 05 May 2026 10:23:13 +0200 https://www.bizcommunity.com/article/stadium-staff-get-their-world-cup-spotlight-in-carling-black-label-ad-514600a Ahead of the 2026 Fifa World Cup, Carling Black Label is shifting the spotlight away from the pitch itself, choosing instead to recognise a quieter, often ignored truth about success: that every celebrated victory is built on the unseen labour, loyalty and sacrifice of those who stand just behind the stars. 1-267786 Tue, 05 May 2026 09:53:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/discount-supermarket-launches-360-retail-media-division-403509a Boxer Superstores has launched Bmedia, a retail media division that connects brands directly with the heart of South Africa's consumer base, to be led by Adrian Naidoo. 1-267765 Mon, 04 May 2026 12:40:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/corona-bets-on-user-generated-sunsets-for-its-latest-outdoor-push-514620a Corona has taken a different tack with its latest outdoor campaign, turning some of South Africa’s busiest commuter routes into displays of user-generated sunsets — a quieter, more contemplative use of billboard space that contrasts sharply with traditional advertising clutter. 1-267756 Mon, 04 May 2026 10:36:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/part-2-less-noise-more-nerve-marketers-focus-on-headline-earnings-not-awards-403529a In Part 2 of this series, we pick up from Part 1, which covered how three of South Africa's leading marketers are rethinking budgets, measurement and creativity. Part 2 picks up where the pressure really lives: in the boardroom, in the agency relationship and in the questions AI still can't answer. 1-267745 Mon, 04 May 2026 09:30:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/warc-media-meta-outperforms-youtube-misses-as-ai-reshapes-online-ad-growth-847963a The first quarter of 2026 underscored a key point: growth in online advertising isn’t uniform. Meta surged ahead of Warc Media’s projections, Amazon remained consistent, and YouTube continued to lag despite strong overall momentum from Alphabet’s broader ad business. 1-267749 Mon, 04 May 2026 07:57:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/meta-expands-parental-controls-with-teen-ai-visibility-joining-rivals-736892a Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use. 1-267732 Thu, 30 Apr 2026 11:20:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/part-1-less-noise-more-nerve-how-south-african-marketers-are-spending-smarter-creating-braver-281337a Telecoms, banking and FMCG, their realities differ, but their pressures are strikingly similar: more channels, more data, more expectation and less room for waste. 1-267720 Thu, 30 Apr 2026 08:46:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/loreal-eucerin-face-off-over-1-claim-as-arb-rules-170566a The Advertising Regulatory Board (ARB) has dismissed a complaint by L’Oréal South Africa against Beiersdorf Consumer Products, finding that Eucerin’s “#1 dermatologist recommended” claims are adequately substantiated and not misleading. 1-267688 Wed, 29 Apr 2026 10:34:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/volkswagen-refreshed-iconic-vw-you-and-me-tvc-as-part-of-their-75th-anniversary-in-sa-847243a As part of their 75th anniversary in South Africa this year, Volkswagen Group Africa (VWGA) has refreshed its iconic VW You and Me television advert from the 1980s for the 21st Century. 1-267669 Tue, 28 Apr 2026 12:48:00 +0200 Bizcommunity Advertising South Africa