https://www.bizcommunity.com/196/12.html South Africa Advertising news 15 Advertising news - South Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/196/12.html en-us Sun, 08 Nov 2026 16:27:22 +0200 https://www.bizcommunity.com/article/nobody-puts-influencer-marketing-in-the-corner-how-influence-has-outgrown-its-silo-417469a For most of the last decade, influencer marketing sat in its own corner of the marketing plan. It had its own budget line and scorecard, usually built on reach, likes and best-performing posts. It was treated as a social add-on, something brands did alongside media rather than as part of it. 1-273135 Fri, 06 Nov 2026 08:27:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/the-fear-we-invented-why-creativity-and-technology-were-never-enemies-073335a It was my final year studying journalism at Rhodes University. The AAA School of Advertising had visited campus the day before, and I had missed them. But there it was: a crumpled flyer on the ground, advertising a world I did not yet know existed. I picked it up, went back to the flat I shared with a lecturer, fired up a dial-up modem and typed in the web address. In that moment, something opened. I realised there was this whole other world out there, and I wanted in. 1-273097 Thu, 05 Nov 2026 09:57:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/bretail-philosophy-wins-agency-the-building-company-528880a Ninety9Cents (99c) has been appointed the lead agency for The Building Company (TBCo), drawing on its integrated capabilities and proven "Bretail" expertise. 1-273096 Thu, 05 Nov 2026 08:00:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/mixed-reviews-for-2026-john-lewis-christmas-advert-417709a John Lewis has officially unveiled its much-anticipated 2026 Christmas advert, Gloria and Pickles, created by Saatchi & Saatchi, with the tagline Don’t give up on giving. 1-273065 Thu, 05 Nov 2026 06:14:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/chatgpt-ads-in-south-africa-how-criteo-helps-brands-reach-shoppers-962284a 1-273074 Tue, 03 Nov 2026 12:15:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/the-future-of-creativity-starts-with-protecting-the-people-behind-the-ideas-740062a The advertising industry has long celebrated speed, productivity and the ability to deliver the seemingly impossible. However, as artificial intelligence transforms the creative process, Penquin’s chief creative officer, Albert de Andrade, believes the industry has an opportunity to rethink what productivity means, and what it takes to produce truly great work. 1-273072 Tue, 03 Nov 2026 10:53:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/accenture-song-south-africa-and-allan-gray-win-south-africa-only-dad-pencil-in-2026-295597a Allan Gray and Accenture Song’s A Seat at the Table has won a D&AD Wood Pencil in Spatial Design, the only South African work to receive a Pencil at the 2026 D&AD Awards. The recognition results from a partnership led by Allan Gray and built with Accenture Song South Africa, one that reimagined Women’s Day as a tribute to the women, past and present, who have quietly shaped the country. 1-273050 Tue, 03 Nov 2026 09:23:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/exclusive-behind-nandos-siya-sauce-tvc-script-the-world-not-the-star-639931a Thirteen days. One double Rugby World Cup-winning captain. Five hours of access. There’s a particular kind of pressure that comes with making a Nando’s commercial. 1-273051 Tue, 03 Nov 2026 08:00:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/john-lewis-releases-teaser-to-highly-anticipated-xmas-tvc-417759a While many retailers in the UK have released their Xmas campaigns, one of the most popular and highly anticipated ones, the John Lewis Christmas advert, hasn’t been released yet. 1-273025 Mon, 02 Nov 2026 11:58:00 +0200 Bizcommunity Advertising South Africa https://www.bizcommunity.com/article/joe-public-celebrates-khuthala-gala-holten-as-she-departs-after-20-years-073345a Joe Public announced that co-managing director and shareholder Khuthala Gala Holten will leave the agency on 31 October 2026, bringing to a close a remarkable 20-year tenure that began when she joined in 2006. 1-273007 Mon, 02 Nov 2026 10:40:00 +0200 Bizcommunity Advertising South Africa