The Advertising community of Portugal

Warc Awards 2020 announces Effective Use of Brand Purpose shortlist

Wed, 15 Apr 2020 09:12:00 +0200

Ivan Pollard. Image credit: General Mills.The Warc Awards has announced its Effective Use of Brand Purpose shortlist.
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Key learnings behind the winning work from the Warc Rankings

Wed, 08 Apr 2020 13:38:00 +0200

Joe Stubbs, Interbrand. Image supplied.Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100.
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Warc Awards 2020 announces Effective Innovation shortlist

Wed, 08 Apr 2020 10:51:00 +0200

Jane Wakely, Mars & Mars Pet Nutrition.Warc Awards 2020 has announced the first shortlist for the year; a free to enter global case study competition in search for next-generation marketing effectiveness.
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One Club launches Online Student Portfolio Reviews for grads during pandemic

Tue, 07 Apr 2020 12:29:00 +0200

Image supplied.The One Club today launches a new global Young Ones Online Student Portfolio Review platform to help the next generation of creatives currently graduating from colleges and ad schools who find themselves with cancelled classes, no graduation, no one-on-one guidance and little prospect for a job or internship due to the Covid-19 pandemic.
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FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

Mon, 30 Mar 2020 10:51:00 +0200

Credit: Hanson Lu on [[www.unsplash.com Unsplash.com]].FMCG brands are better-placed to weather the storm finds Warc, while the global economy is set to fall into recession and the advertising market likely to follow in the first half of this year...
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Wina Festival 2020 going digital due to Covid-19

Tue, 17 Mar 2020 10:38:00 +0200

Image source: Wina Festival.The Wina Festival organisation has announced that that the award ceremony will completely be online this year and in-person activities are suspended, due the current Covid-19 situation.
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Cannes Lions 2020 still set to take place amidst coronavirus fears

Wed, 11 Mar 2020 15:12:00 +0200

Chairman, Cannes Lions and president of Ascential Marketing Division, Philip Thomas.Organisers of the Cannes Lions Festival have announced that as of today, based on the advice from the city of Cannes, authorities and the World Health Organisation, they are still working towards Cannes Lions 2020 taking place as planned on 22-26 June.
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#Coronavirus: Creative Week 2020, The One Show moved to online streaming events

Mon, 09 Mar 2020 14:42:00 +0200

Kevin Swanepoel, CEO, The One Club. © Margarita Corporan.The One Club has moved Creative Week 2020, including The One Show and ADC 99th Annual Awards ceremonies to online streaming events due to continued uncertainty around coronavirus.
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Warc Rankings Creative 100 announced

Tue, 03 Mar 2020 11:12:00 +0200

The Whopper Detour campaign. Image supplied.The Warc Rankings Creative 100 has been released with Burger King's The Whopper Detour, by FCB New York, selected as the most creatively celebrated campaign of 2019.
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Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

Thu, 27 Feb 2020 10:11:00 +0200

Image source: Gallo/Getty Images.Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found that global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet investment. But traditional media, combined, are expected to record 1.5% growth to $324.2bn - the first rise since 2011.
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