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<title>Daily Media industry news in Nigeria</title>
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<ttl>15</ttl>
<category>Media news - Nigeria</category>
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<pubDate>Mon, 20 Jul 2026 12:25:22 +0200</pubDate>
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	<title>Non-official Fifa brands score with reverse ambush marketing</title>
	<link>https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a</link>
	<description>Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship.</description>
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	<pubDate>Mon, 20 Jul 2026 11:31:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>WPP &amp;#163;500m savings drive sees hundreds of employees let go</title>
	<link>https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a</link>
	<description>It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28.</description>
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	<pubDate>Wed, 15 Jul 2026 12:01:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>Top PRs form African strategic communications partnership</title>
	<link>https://www.bizcommunity.africa/article/top-prs-form-african-strategic-communications-partnership-175396a</link>
	<description>Inzalo Consulting and United Partners Network (UPN) have joined forces in a strategic communications partnership that provides multinational organisations with global consistency while adapting strategies to the business, cultural, regulatory and media realities of individual African markets.</description>
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	<guid isPermaLink="false">1-269848</guid>
	<pubDate>Tue, 14 Jul 2026 12:35:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<guid isPermaLink="false">1-269608</guid>
	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
</item>
<item>
	<title>Publicis Groupe Africa appoints managing director: Rest of Africa</title>
	<link>https://www.bizcommunity.com/article/publicis-groupe-africa-appoints-managing-director-rest-of-africa-175686a</link>
	<description>Gideon Khobane has been appointed managing director: Rest of Africa (excluding West Africa), for Publicis Groupe Africa.</description>
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	<pubDate>Thu, 02 Jul 2026 15:13:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>How CMOs can move from martech mayhem to measurable business value</title>
	<link>https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a</link>
	<description>As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe.</description>
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	<guid isPermaLink="false">1-269521</guid>
	<pubDate>Thu, 02 Jul 2026 09:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>#Cannes2026 | Former P&amp;G marketing officer named inaugural Lions Laureate for Marketing</title>
	<link>https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a</link>
	<description>Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter &amp; Gamble.</description>
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	<pubDate>Wed, 17 Jun 2026 12:01:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>PR award recognises PFG CEO</title>
	<link>https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a</link>
	<description>Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR &amp; Communications.</description>
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	<pubDate>Wed, 17 Jun 2026 10:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>Global Effie Index: 2025’s most effective marketers, brands and agencies</title>
	<link>https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a</link>
	<description>The top-most effective marketers in the world, according to the   2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestl&amp;#233;.</description>
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	<guid isPermaLink="false">1-269057</guid>
	<pubDate>Wed, 17 Jun 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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	<title>One Club Creative Hall of Fame 2026 inductees named</title>
	<link>https://www.bizcommunity.com/article/one-club-creative-hall-of-fame-2026-inductees-named-401699a</link>
	<description>The One Club for Creativity's 2026 inductees into the prestigious Creative Hall of Fame have been named.</description>
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	<pubDate>Tue, 09 Jun 2026 12:18:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/157/15.html">Bizcommunity Media Nigeria</source>
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