https://www.bizcommunity.com/157/14.html Nigeria Direct Marketing news 15 Direct Marketing news - Nigeria https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/157/14.html en-us Fri, 24 Jul 2026 20:45:40 +0200 https://www.bizcommunity.com/article/why-keeping-your-customers-is-now-the-smartest-growth-strategy-067225a South African consumers are spending more carefully than ever. Inflation, high interest rates and economic uncertainty have changed how people decide where to spend their money, and how loyal they stay to the brands they choose. For businesses, this shift has a direct consequence: acquisition is getting harder and more expensive, while the customers you already have are becoming your most valuable asset. 1-268837 Wed, 10 Jun 2026 08:47:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/article/your-customers-know-when-youre-faking-it-845873a How to keep your human voice alive in a world of automated emails. 1-268179 Wed, 20 May 2026 10:17:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/article/all-about-you-putting-you-in-youth-month-on-biz-362078a Over the next few months, the Biz editorial calendar will be heating up as we get behind our annual lineup of Content Features, ideal for both content contributors and sponsors! 1-257303 Tue, 20 May 2025 16:51:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/article/adforum-summit-includes-key-meeting-with-omnicom-advertising-group-leadership-039795a The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025, with one of the key meetings with the leadership of Omnicom Advertising Group, who will be updating attendees on the merger between themselves and IPG, along with the anticipated outcomes. 1-257377 Tue, 06 May 2025 10:48:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/article/cannes2025-awarding-juries-include-20-creatives-from-africa-706752a Cannes Lions 2025 juries include 20 African creatives, including Audio & Radio jury president, Xolisa Dyeshana, chief creative officer, Joe Public and Andisa Ntsubane, the managing executive for brand, marketing, and communications for Vodacom Group Africa, the first African to sit on the Titanium jury. 1-257142 Wed, 23 Apr 2025 10:46:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/Article/196/23/204363.html As part of our #LockdownLessons series, Bizcommunity is reaching out to its Press Office clients and South Africa's top industry players to share their experience of the current Covid-19 crisis, how their organisations are navigating these unusual times, where the challenges and opportunities lie, and their industry outlook for the near future. 1-204363 Tue, 26 May 2020 11:10:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/Article/196/11/199090.html We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below. 1-199090 Tue, 17 Dec 2019 09:00:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.africa/Article/410/11/199094.html We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below. 1-199094 Tue, 17 Dec 2019 09:00:00 +0200 Bizcommunity Direct Marketing Nigeria https://www.bizcommunity.com/Article/196/423/197656.html Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'. 1-197656 Fri, 08 Nov 2019 12:00:00 +0200 Bizcommunity Direct Marketing Nigeria