https://www.bizcommunity.com/MarketingMedia Australia Marketing and Media news 15 Marketing & Media news - Australia https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Thu, 07 May 2026 21:04:19 +0200 https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/google-earth-ai-integration-bridges-the-gap-between-digital-marketing-and-physical-reality-069585a WPP has integrated Google’s planetary-scale geospatial intelligence directly into WPP Open, its agentic marketing platform. 1-267547 Thu, 23 Apr 2026 08:30:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/publicis-outperforms-industry-confirms-growth-guidance-for-2026-170706a Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment. 1-267278 Tue, 14 Apr 2026 13:22:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/new-york-film-awards-sa-school-shortlisted-170426a The New York Festivals Television and Film Awards have announced their shortlist with The Animation School shortlisted for three student films, The Legend Of The Jack O' Lantern, Nexus, and Laika goes home. 1-267028 Thu, 02 Apr 2026 06:33:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/australia-investigates-tech-giants-over-social-media-ban-compliance-844653a The Australian internet regulator said it was investigating five of the biggest social media platforms for suspected breaches of its new under-16 ban, its strongest signal yet that companies may face enforcement action under a world-first regime. 1-266959 Tue, 31 Mar 2026 11:29:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/event-organisers-need-a-mindset-of-resilience-as-global-instability-shapes-the-events-landscape-622021a With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world. 1-266661 Mon, 23 Mar 2026 08:00:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/musk-drives-teslas-sustainability-brand-value-down-by-over-77-bn-066485a For the second year, Brand Finance's research indicates a continued reduction in the role of sustainability in driving consumer choice, though less prominent than 2025. 1-266647 Fri, 20 Mar 2026 12:32:00 +0200 Bizcommunity Marketing & Media Australia https://www.bizcommunity.com/article/cmos-must-bridge-the-gap-between-the-spreadsheet-and-the-story-or-become-extinct-400869a We have entered the era of "Efficiency Marketing," where the most critical question asked of a CMO is no longer "How do we build unshakeable market authority?" but rather "Which agency has the lowest hourly rate?" 1-266635 Fri, 20 Mar 2026 11:21:00 +0200 Bizcommunity Marketing & Media Australia