https://www.bizcommunity.com/103/12.html Iraq Advertising news 15 Advertising news - Iraq https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/103/12.html en-us Mon, 06 Jul 2026 18:58:49 +0200 https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/wpp-launches-hex-the-frontier-studio-built-for-the-era-of-ai-067825a WPP has launched Hex, the company’s frontier studio built for the era of AI, and operates at the intersection of innovation, imagination and craft. 1-268937 Thu, 11 Jun 2026 10:02:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/one-club-creative-hall-of-fame-2026-inductees-named-401699a The One Club for Creativity's 2026 inductees into the prestigious Creative Hall of Fame have been named. 1-268885 Tue, 09 Jun 2026 12:18:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year and Promise Johannesburg ME & Africa Independent Agency of the Year in The One Show Global Creative Rankings. 1-268207 Tue, 19 May 2026 08:30:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Advertising Iraq https://www.bizcommunity.com/article/google-earth-ai-integration-bridges-the-gap-between-digital-marketing-and-physical-reality-069585a WPP has integrated Google’s planetary-scale geospatial intelligence directly into WPP Open, its agentic marketing platform. 1-267547 Thu, 23 Apr 2026 08:30:00 +0200 Bizcommunity Advertising Iraq