https://www.bizcommunity.com/Branding Global Branding news 15 Branding news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/Branding en-us Sat, 11 Jul 2026 15:22:03 +0200 https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics. 1-269546 Thu, 02 Jul 2026 13:03:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/joe-public-kickstarts-sas-2026-campaign-953574a With the first winners announced on Monday evening, 22 June, Joe Public has kickstarted South Africa's Cannes 2026 campaign with a Bronze Lion in the Audio & Radio Lions. 1-269244 Tue, 23 Jun 2026 12:01:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/sa-features-in-first-shortlists-734522a The first Cannes Lions 2026 shortlists are out, with South Africa's Accenture Song and Edelman shortlisted. 1-268982 Thu, 11 Jun 2026 15:46:00 +0200 Bizcommunity Branding Global https://www.bizcommunity.com/article/wpp-launches-hex-the-frontier-studio-built-for-the-era-of-ai-067825a WPP has launched Hex, the company’s frontier studio built for the era of AI, and operates at the intersection of innovation, imagination and craft. 1-268937 Thu, 11 Jun 2026 10:02:00 +0200 Bizcommunity Branding Global