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<title>Daily Mobile industry news in Global</title>
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<ttl>15</ttl>
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<pubDate>Thu, 27 Aug 2026 12:10:26 +0200</pubDate>
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	<title>The Gentlemen’s Serve: First brand partnership between Netflix and AB InBev</title>
	<link>https://www.bizcommunity.com/article/the-gentlemens-serve-first-brand-partnership-between-netflix-and-ab-inbev-308388a</link>
	<description>Stella Artois and Netflix have announced an integrated global partnership built around the highly anticipated second season of The Gentlemen.</description>
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	<pubDate>Thu, 27 Aug 2026 08:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>“Wrong-way” driving trend deaths see calls for greater regulation of TikTok</title>
	<link>https://www.bizcommunity.com/article/wrong-way-driving-trend-deaths-see-calls-for-greater-regulation-of-tiktok-308348a</link>
	<description>There has been a call for greater regulation and enforcement of TikTok following two incidents of the so-called “wrong-way” driving trend.</description>
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	<guid isPermaLink="false">1-271123</guid>
	<pubDate>Tue, 25 Aug 2026 11:50:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Social media companies increasingly under fire for violations of children's privacy</title>
	<link>https://www.bizcommunity.com/article/social-media-companies-increasingly-under-fire-for-violations-of-children-privacy-308628a</link>
	<description>Representing one of the largest fines ever under the US children's protection law, the US Department of Justice has announced that TikTok has agreed to pay $400m to settle allegations it violated the privacy of children using the app.</description>
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	<guid isPermaLink="false">1-271073</guid>
	<pubDate>Mon, 24 Aug 2026 11:52:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>WPP results beat analyst forecasts, sees shares jump up</title>
	<link>https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a</link>
	<description>WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2%  in WPP shares - its highest intraday level since September 2025.</description>
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	<pubDate>Thu, 06 Aug 2026 10:26:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Non-official Fifa brands score with reverse ambush marketing</title>
	<link>https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a</link>
	<description>Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship.</description>
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	<guid isPermaLink="false">1-270009</guid>
	<pubDate>Mon, 20 Jul 2026 11:31:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition</title>
	<link>https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a</link>
	<description>Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams.</description>
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	<guid isPermaLink="false">1-269731</guid>
	<pubDate>Thu, 09 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Packard Bell launches with industry-first AI-generated campaign</title>
	<link>https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a</link>
	<description>Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics.</description>
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	<guid isPermaLink="false">1-269546</guid>
	<pubDate>Thu, 02 Jul 2026 13:03:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist</title>
	<link>https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a</link>
	<description>Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions.</description>
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	<guid isPermaLink="false">1-269255</guid>
	<pubDate>Tue, 23 Jun 2026 15:17:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#Cannes2026 | Former P&amp;G marketing officer named inaugural Lions Laureate for Marketing</title>
	<link>https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a</link>
	<description>Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter &amp; Gamble.</description>
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	<guid isPermaLink="false">1-269083</guid>
	<pubDate>Wed, 17 Jun 2026 12:01:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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