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<title>Daily Mobile industry news in Global</title>
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<ttl>15</ttl>
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<title>Daily Mobile industry news in Global</title>
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<pubDate>Sat, 18 Jul 2026 05:23:55 +0200</pubDate>
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	<title>Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition</title>
	<link>https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a</link>
	<description>Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams.</description>
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	<pubDate>Thu, 09 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Packard Bell launches with industry-first AI-generated campaign</title>
	<link>https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a</link>
	<description>Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics.</description>
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	<pubDate>Thu, 02 Jul 2026 13:03:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist</title>
	<link>https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a</link>
	<description>Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions.</description>
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	<pubDate>Tue, 23 Jun 2026 15:17:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#Cannes2026 | Former P&amp;G marketing officer named inaugural Lions Laureate for Marketing</title>
	<link>https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a</link>
	<description>Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter &amp; Gamble.</description>
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	<pubDate>Wed, 17 Jun 2026 12:01:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Global Effie Index: 2025’s most effective marketers, brands and agencies</title>
	<link>https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a</link>
	<description>The top-most effective marketers in the world, according to the   2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestl&amp;#233;.</description>
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	<guid isPermaLink="false">1-269057</guid>
	<pubDate>Wed, 17 Jun 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#Cannes2026 | SA features in first shortlists</title>
	<link>https://www.bizcommunity.com/article/sa-features-in-first-shortlists-734522a</link>
	<description>The first Cannes Lions 2026 shortlists are out, with South Africa's Accenture Song and Edelman shortlisted.</description>
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	<pubDate>Thu, 11 Jun 2026 15:46:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>Ogilvy and Promise top One Show ME &amp; Africa rankings</title>
	<link>https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a</link>
	<description>Ogilvy South Africa Cape Town has been named Middle East &amp; Africa Agency of the Year and Promise Johannesburg ME &amp; Africa Independent Agency of the Year in The One Show Global Creative Rankings.</description>
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	<pubDate>Tue, 19 May 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>#CannesLions2026 | Creative Marketer of the Year named</title>
	<link>https://www.bizcommunity.com/article/creative-marketer-of-the-year-named-734702a</link>
	<description>AB InBev is the Cannes 2026 Creative Marketer of the Year, and the first company in Cannes Lions’ history to be honoured with the award for a third time.</description>
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	<pubDate>Mon, 18 May 2026 13:07:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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	<title>SA publishers among Wan-Ifra Digital Media Awards 2026 finalists</title>
	<link>https://www.bizcommunity.com/article/sa-publishers-among-wan-ifra-digital-media-awards-2026-finalists-958024a</link>
	<description>The Daily Maverick and News24 are among the finalists selected from 278 regional finalists across Europe, Africa, APAC, the Americas, South Asia, and the Middle East in the World Association of News Publishers (Wan-Ifra) Digital Media Awards 2026.</description>
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	<pubDate>Tue, 05 May 2026 11:21:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/78.html">Bizcommunity Mobile Global</source>
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