https://www.bizcommunity.com/1/78.html Global Mobile news 15 Mobile news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/1/78.html en-us Fri, 07 Aug 2026 06:54:28 +0200 https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2% in WPP shares - its highest intraday level since September 2025. 1-270582 Thu, 06 Aug 2026 10:26:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics. 1-269546 Thu, 02 Jul 2026 13:03:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions. 1-269255 Tue, 23 Jun 2026 15:17:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/sa-features-in-first-shortlists-734522a The first Cannes Lions 2026 shortlists are out, with South Africa's Accenture Song and Edelman shortlisted. 1-268982 Thu, 11 Jun 2026 15:46:00 +0200 Bizcommunity Mobile Global https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year and Promise Johannesburg ME & Africa Independent Agency of the Year in The One Show Global Creative Rankings. 1-268207 Tue, 19 May 2026 08:30:00 +0200 Bizcommunity Mobile Global