https://www.bizcommunity.com/1/74.html Global Promotions & Activations news 15 Promotions & Activations news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/1/74.html en-us Tue, 21 Jul 2026 05:56:39 +0200 https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions. 1-269255 Tue, 23 Jun 2026 15:17:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/creative-marketer-of-the-year-named-734702a AB InBev is the Cannes 2026 Creative Marketer of the Year, and the first company in Cannes Lions’ history to be honoured with the award for a third time. 1-268192 Mon, 18 May 2026 13:07:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February. 1-267663 Tue, 28 Apr 2026 11:36:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/clio-awards-sa-agencies-showcase-how-local-can-land-internationally-625191a The Clio Awards winners have been announced, with local agencies Ogilvy South Africa, VML South Africa, Accenture Song and The Odd Number as well local production and film company, Giant Films, all bringing home some metal. 1-267591 Fri, 24 Apr 2026 11:32:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/canneslions2026-awarding-juries-feature-12-south-africans-958834a The Cannes Lions has announced the Cannes Lions awarding juries, with 13 top advertising and media South Africans included, an increase on 2025, when the country had nine creatives on the awarding juries. 1-267404 Fri, 17 Apr 2026 12:50:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Promotions & Activations Global https://www.bizcommunity.com/article/gerety-awards-announces-2026-global-executive-jury-622671a The Gerety Awards' full global executive jury for its 2026 edition has been announced. These professionals will sit across 15 in-person jury sessions worldwide, evaluating the work that will shape the benchmark for creativity in 2026. 1-266121 Tue, 03 Mar 2026 12:11:00 +0200 Bizcommunity Promotions & Activations Global