https://www.bizcommunity.com/1/70.html Global Out Of Home news 15 OOH news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/1/70.html en-us Thu, 23 Jul 2026 08:59:03 +0200 https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/creative-marketer-of-the-year-named-734702a AB InBev is the Cannes 2026 Creative Marketer of the Year, and the first company in Cannes Lions’ history to be honoured with the award for a third time. 1-268192 Mon, 18 May 2026 13:07:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/clio-awards-sa-agencies-showcase-how-local-can-land-internationally-625191a The Clio Awards winners have been announced, with local agencies Ogilvy South Africa, VML South Africa, Accenture Song and The Odd Number as well local production and film company, Giant Films, all bringing home some metal. 1-267591 Fri, 24 Apr 2026 11:32:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/canneslions2026-awarding-juries-feature-12-south-africans-958834a The Cannes Lions has announced the Cannes Lions awarding juries, with 13 top advertising and media South Africans included, an increase on 2025, when the country had nine creatives on the awarding juries. 1-267404 Fri, 17 Apr 2026 12:50:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/irl-is-better-marc-antoine-barrois-anti-social-campaign-redefines-luxury-retail-281807a In an era dominated by digital noise and algorithm-driven engagement, Marc-Antoine Barrois is taking a deliberately contrarian approach to retail expansion — placing physical experience at the centre of its brand strategy. 1-267240 Mon, 13 Apr 2026 11:52:00 +0200 Bizcommunity Out of Home Global https://www.bizcommunity.com/article/creative-country-2026-awarded-to-france-517660a France is the Cannes Lions 2026 Creative Country of the Year Award. 1-265726 Wed, 18 Feb 2026 09:43:00 +0200 Bizcommunity Out of Home Global