https://www.bizcommunity.com/1/423.html Global Marketing news 15 Marketing news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/1/423.html en-us Wed, 09 Sep 2026 12:35:39 +0200 https://www.bizcommunity.com/article/fanta-creates-new-horror-universe-for-halloween-campaign-297807a Fanta has launched its own horror universe for Halloween, moving beyond its previous collaborations with established horror franchises to create original characters and stories. 1-271240 Fri, 28 Aug 2026 08:38:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/the-gentlemens-serve-first-brand-partnership-between-netflix-and-ab-inbev-308388a Stella Artois and Netflix have announced an integrated global partnership built around the highly anticipated second season of The Gentlemen. 1-271183 Thu, 27 Aug 2026 08:00:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/barbie-brings-whitney-houstons-iconic-80s-style-to-life-412809a Whitney Houston’s influence on music and popular culture continues to reach new generations, and now one of her most memorable performances has been immortalised in a new collectible from Barbie. 1-270665 Tue, 11 Aug 2026 11:20:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2% in WPP shares - its highest intraday level since September 2025. 1-270582 Thu, 06 Aug 2026 10:26:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Marketing Global https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Marketing Global