https://www.bizcommunity.com/1/19.html Global Marketing Research news 15 Research news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/1/19.html en-us Sat, 14 Nov 2026 14:48:02 +0200 https://www.bizcommunity.com/article/5-big-shifts-flagged-as-marketers-face-a-tougher-2027-073685a Marketer optimism has dipped for the third year in a row, with just 46% expecting business to improve in 2027, according to Warc’s The Marketer's Toolkit 2027. 1-273247 Wed, 11 Nov 2026 08:00:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/cautious-optimism-returns-as-agency-side-strategy-delivers-bigger-outcomes-for-cmos-073305a Strategy is moving upstream and proving its value, as it tackles priorities like the "two audience" problem. While AI adoption is high, strategists are doubling down on the human insight automation can't replicate. 1-273017 Mon, 02 Nov 2026 10:02:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/ai-adoption-moves-strategy-into-the-spotlight-for-human-insight-181766a With high AI adoption, strategists are doubling down on the human insight automation can't replicate and as practitioners deliver bigger outcomes for CMOs, there is a cautious optimism returning to agency-side strategy. 1-272288 Tue, 06 Oct 2026 10:00:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/5-lessons-how-leading-brands-are-harnessing-trust-and-ai-840513a Earlier this year, Brand Finance launched the Global 500 2026 report at Davos, during the World Economic Forum. At the launch session, how leading brands are harnessing trust and AI to drive growth, create value, and deliver meaningful impact was examined 1-265399 Fri, 06 Feb 2026 08:15:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/8-shifts-opening-new-ideas-experience-and-growth-840823a Shifts in culture and technology open up spaces for new ideas, new experiences and new growth, but major shifts don’t just move in one direction and every year major technology shifts grow and die in the hype cycle. 1-265109 Tue, 27 Jan 2026 14:59:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/us-tech-brands-dominate-brand-finances-2026-global-500-394188a Brand Finance’s 2026 Global 500 reinforces the scale advantage and global reach of the world’s largest digital ecosystems, with the top four spots unchanged, and US technology brands continuing to dominate the top 10. 1-264983 Thu, 22 Jan 2026 11:59:00 +0200 Bizcommunity Research Global https://www.bizcommunity.com/article/global-information-resource-wikipedia-celebrates-25-years-738992a On Thursday, 15 January, the world's largest online information resource turned 25. This marks a quarter century of making trustworthy, human-powered knowledge accessible worldwide for Wikipedia. It celebrated with a global, virtual birthday event, featuring surprise guests, games, and entertainment, and was livestreamed on Wikipedia's YouTube, TikTok, and Instagram channels. 1-264832 Fri, 16 Jan 2026 08:20:00 +0200 Bizcommunity Research Global