https://www.bizcommunity.com/Digital Global Digital news 15 Digital news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/Digital en-us Tue, 28 Jul 2026 04:13:08 +0200 https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics. 1-269546 Thu, 02 Jul 2026 13:03:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions. 1-269255 Tue, 23 Jun 2026 15:17:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Digital Global https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR & Communications. 1-269056 Wed, 17 Jun 2026 10:00:00 +0200 Bizcommunity Digital Global