https://www.bizcommunity.com/MarketingMedia Global Marketing and Media news 15 Marketing & Media news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Wed, 08 Jul 2026 02:57:37 +0200 https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics. 1-269546 Thu, 02 Jul 2026 13:03:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe. 1-269521 Thu, 02 Jul 2026 09:30:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/delivering-ai-systems-at-the-speed-and-scale-to-meet-consumer-demand-731482a WPP Enterprise Solutions, the global business transformation operating unit of WPP, has signed a strategic collaboration agreement with Amazon Web Services, Inc. (AWS) to operationalise agentic AI for brands. 1-269322 Thu, 25 Jun 2026 11:10:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions. 1-269255 Tue, 23 Jun 2026 15:17:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/joe-public-kickstarts-sas-2026-campaign-953574a With the first winners announced on Monday evening, 22 June, Joe Public has kickstarted South Africa's Cannes 2026 campaign with a Bronze Lion in the Audio & Radio Lions. 1-269244 Tue, 23 Jun 2026 12:01:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/former-pg-marketing-officer-named-inaugural-lions-laureate-for-marketing-397688a Jim Stengel has been named the Cannes inaugural Lions Laureate for Marketing. Stengel has helped shape modern marketing leadership. His distinguished career spans more than three decades, including seven years as global marketing officer at Procter & Gamble. 1-269083 Wed, 17 Jun 2026 12:01:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/pr-award-recognises-pfg-ceo-519820a Publicity For Good’s (PFG) founder and CEO Heather Holmes has been selected as an honouree for the 2026 PRNews Top Women in PR & Communications. 1-269056 Wed, 17 Jun 2026 10:00:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé. 1-269057 Wed, 17 Jun 2026 08:30:00 +0200 Bizcommunity Marketing & Media Global