https://www.bizcommunity.com/MarketingMedia Global Marketing and Media news 15 Marketing & Media news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Tue, 18 Aug 2026 16:04:43 +0200 https://www.bizcommunity.com/article/barbie-brings-whitney-houstons-iconic-80s-style-to-life-412809a Whitney Houston’s influence on music and popular culture continues to reach new generations, and now one of her most memorable performances has been immortalised in a new collectible from Barbie. 1-270665 Tue, 11 Aug 2026 11:20:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/temu-helps-madagascar-vanilla-brand-expand-into-14-european-markets-634081a For many African producers, creating a premium product is only half the challenge. Reaching international consumers directly has traditionally been limited by high logistics costs, complex regulations and the expense of building overseas distribution networks. 1-270631 Fri, 07 Aug 2026 11:14:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2% in WPP shares - its highest intraday level since September 2025. 1-270582 Thu, 06 Aug 2026 10:26:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/roblox-game-format-for-branded-live-tournaments-launches-745692a Jung von Matt Nerd (JvM Nerd) has launched One Last Stand globally, especially for physical events, with the game as the foundation for tailored live tournament experiences developed together with brands and event organisers. 1-270432 Mon, 03 Aug 2026 11:09:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/omnicom-q2-results-built-for-an-era-where-speed-integration-and-scale-matter-most-967604a Omnicom’s revenue in the second quarter of 2026 increased $2.5bn to $6.6bn as compared to the second quarter of 2025, primarily due to the acquisition of IPG, which closed on November 26, 2025, and constant currency revenue growth. 1-270324 Thu, 30 Jul 2026 08:00:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/reebok-sa-return-to-sport-captures-the-sharks-in-renewed-deal-856103a Reebok is reaffirming its commitment to performance sport in South Africa with a renewed technical apparel partnership with The Sharks. The deal marks the local rollout of the brand's global Return to Sport strategy. 1-270039 Tue, 21 Jul 2026 08:26:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/ntswembu-namanje-celebrates-banyana-banyanas-journey-ahead-of-wafcon-2026-856183a Sasol has launched its latest Banyana Banyana campaign, Ntswembu, Namanje as South Africa prepares to support the national women’s football team ahead of the CAF Women’s Africa Cup of Nations (Wafcon) Morocco 2026. 1-270019 Mon, 20 Jul 2026 14:39:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Marketing & Media Global