https://www.bizcommunity.com/MarketingMedia Global Marketing and Media news 15 Marketing & Media news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Tue, 28 Jul 2026 09:52:21 +0200 https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/reebok-sa-return-to-sport-captures-the-sharks-in-renewed-deal-856103a Reebok is reaffirming its commitment to performance sport in South Africa with a renewed technical apparel partnership with The Sharks. The deal marks the local rollout of the brand's global Return to Sport strategy. 1-270039 Tue, 21 Jul 2026 08:26:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/ntswembu-namanje-celebrates-banyana-banyanas-journey-ahead-of-wafcon-2026-856183a Sasol has launched its latest Banyana Banyana campaign, Ntswembu, Namanje as South Africa prepares to support the national women’s football team ahead of the CAF Women’s Africa Cup of Nations (Wafcon) Morocco 2026. 1-270019 Mon, 20 Jul 2026 14:39:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship. 1-270009 Mon, 20 Jul 2026 11:31:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/wpp-500m-savings-drive-sees-hundreds-of-employees-let-go-064235a It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28. 1-269897 Wed, 15 Jul 2026 12:01:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/muck-rack-finds-journalists-are-harder-to-reach-despite-ai-advances-620831a Artificial intelligence has firmly established itself as part of the public relations toolkit, but the industry's biggest challenge remains decidedly human: getting journalists to respond. 1-269851 Tue, 14 Jul 2026 11:11:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams. 1-269731 Thu, 09 Jul 2026 08:30:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/limited-edition-oreo-and-bts-purple-cookies-land-in-sa-519690a The Oreo brand has partnered with global music phenomenon BTS for its first-ever worldwide snacking collaboration, introducing a limited-edition cookie that combines Korean-inspired flavours, fan engagement and cultural storytelling in a campaign spanning more than 80 markets, including South Africa. 1-269706 Wed, 08 Jul 2026 11:12:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch. 1-269608 Mon, 06 Jul 2026 09:54:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands. 1-269597 Mon, 06 Jul 2026 08:00:00 +0200 Bizcommunity Marketing & Media Global