https://www.bizcommunity.com/MarketingMedia Global Marketing and Media news 15 Marketing & Media news - Global https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingMedia en-us Mon, 09 Nov 2026 13:55:40 +0200 https://www.bizcommunity.com/article/mixed-reviews-for-2026-john-lewis-christmas-advert-417709a John Lewis has officially unveiled its much-anticipated 2026 Christmas advert, Gloria and Pickles, created by Saatchi & Saatchi, with the tagline Don’t give up on giving. 1-273065 Thu, 05 Nov 2026 06:14:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/cautious-optimism-returns-as-agency-side-strategy-delivers-bigger-outcomes-for-cmos-073305a Strategy is moving upstream and proving its value, as it tackles priorities like the "two audience" problem. While AI adoption is high, strategists are doubling down on the human insight automation can't replicate. 1-273017 Mon, 02 Nov 2026 10:02:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/wpp-q3-results-disciplined-execution-to-return-to-growth-in-2027-303198a “Our third quarter results show further sequential improvement in LFL growth, in line with our expectations," says Cindy Rose, WPP chief executive officer. 1-272963 Thu, 29 Oct 2026 12:22:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/campaign-disappoints-as-mcdonalds-ends-fifa-world-cup-sponsorship-747922a Despite generating additional business, McDonald’s Fifa World Cup push fell short of expectations for the brand. Now the brand is ending its 32-year sponsorship of the football competition. 1-272882 Tue, 27 Oct 2026 09:52:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/multichoice-deal-lifts-canal-revenue-375-in-q3-858093a Canal+ Group revenue is up 37. 5 % , reflecting increased scale following its acquisition of MultiChoice. The global media and entertainment company released its unaudited consolidated revenue for the nine months and quarter ended 30 September 2026 yesterday, 22 October 2026. 1-272829 Fri, 23 Oct 2026 12:39:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/omnicom-q3-2026-results-reflect-benefits-of-ipg-acquistion-070245a Omnicom’s results for the quarter ended September 20206, posted yesterday, 22 October, show a revenue of $6.4bn, a 7.2% organic growth. 1-272807 Fri, 23 Oct 2026 10:30:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/publicis-reaffirms-outlook-with-25th-quarter-of-outperformance-292737a Released on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. It also marked the French ad giant’s 25th quarter of outperformance. 1-272520 Wed, 14 Oct 2026 10:29:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/ai-adoption-moves-strategy-into-the-spotlight-for-human-insight-181766a With high AI adoption, strategists are doubling down on the human insight automation can't replicate and as practitioners deliver bigger outcomes for CMOs, there is a cautious optimism returning to agency-side strategy. 1-272288 Tue, 06 Oct 2026 10:00:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/platform-gives-brands-direct-route-to-gen-z-and-millennials-292807a Snapchat covers most Gen Z and millennials with 493 million daily users. Now the platform provides brands and agencies with a direct, self-serve route to Gen Z and millennials. 1-272240 Mon, 05 Oct 2026 14:00:00 +0200 Bizcommunity Marketing & Media Global https://www.bizcommunity.com/article/converse-ads-likened-to-kkk-pulled-after-social-media-backlash-520330a Nike-owned brand Converse has faced a backlash from social media users not once, but twice. The first ad featured its recently released Chuck 70 X sneaker; the second was for a collab with Danish lifestyle brand Palmes. 1-271946 Tue, 22 Sep 2026 12:33:00 +0200 Bizcommunity Marketing & Media Global