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<title>Daily business news across 19 industries in Global</title>
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<ttl>15</ttl>
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<title>Daily business news across 19 industries in Global</title>
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<pubDate>Tue, 14 Jul 2026 17:48:54 +0200</pubDate>
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	<title>Global cyber attacks rise 17% as ransomware activity accelerates</title>
	<link>https://www.bizcommunity.com/article/global-cyber-attacks-rise-17-as-ransomware-activity-accelerates-286417a</link>
	<description>South African organisations faced an average of 2,065 cyber attacks per week in June, as global cyber attacks increased 17% year-on-year and ransomware activity surged by a third, according to new research from Check Point Software Technologies.</description>
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	<pubDate>Tue, 14 Jul 2026 16:40:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances</title>
	<link>https://www.bizcommunity.com/article/muck-rack-finds-journalists-are-harder-to-reach-despite-ai-advances-620831a</link>
	<description>Artificial intelligence has firmly established itself as part of the public relations toolkit, but the industry's biggest challenge remains decidedly human: getting journalists to respond.</description>
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	<pubDate>Tue, 14 Jul 2026 11:11:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition</title>
	<link>https://www.bizcommunity.com/article/powerade-partners-with-bafana-bafana-captain-for-limited-fifa-world-cup-edition-620781a</link>
	<description>Powerade has unveiled its global football campaign, Power Your Fate– a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration, and as part of the local launch, has announced a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams.</description>
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	<guid isPermaLink="false">1-269731</guid>
	<pubDate>Thu, 09 Jul 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Limited edition Oreo and BTS 'purple' cookies land in SA</title>
	<link>https://www.bizcommunity.com/article/limited-edition-oreo-and-bts-purple-cookies-land-in-sa-519690a</link>
	<description>The Oreo brand has partnered with global music phenomenon BTS for its first-ever worldwide snacking collaboration, introducing a limited-edition cookie that combines Korean-inspired flavours, fan engagement and cultural storytelling in a campaign spanning more than 80 markets, including South Africa.</description>
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	<guid isPermaLink="false">1-269706</guid>
	<pubDate>Wed, 08 Jul 2026 11:12:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<guid isPermaLink="false">1-269608</guid>
	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Intellectual property and contract law: Lessons from Fifa's clean stadium rule</title>
	<link>https://www.bizcommunity.com/article/intellectual-property-and-contract-law-lessons-from-fifa-clean-stadium-rule-064535a</link>
	<description>The 2026 Fifa World Cup is underway, bringing its trade mark spectacle to 16 host cities across Canada, Mexico and the US. Behind the excitement, however, lie years of planning and a complex web of commercial arrangements designed to protect one of the world's most valuable sporting brands.</description>
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	<guid isPermaLink="false">1-269597</guid>
	<pubDate>Mon, 06 Jul 2026 08:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Packard Bell launches with industry-first AI-generated campaign</title>
	<link>https://www.bizcommunity.com/article/packard-bell-launches-with-industry-first-ai-generated-campaign-519030a</link>
	<description>Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics.</description>
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	<pubDate>Thu, 02 Jul 2026 13:03:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>How CMOs can move from martech mayhem to measurable business value</title>
	<link>https://www.bizcommunity.com/article/how-cmos-can-move-from-martech-mayhem-to-measurable-business-value-620171a</link>
	<description>As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe.</description>
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	<pubDate>Thu, 02 Jul 2026 09:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>Delivering AI systems at the speed and scale to meet consumer demand</title>
	<link>https://www.bizcommunity.com/article/delivering-ai-systems-at-the-speed-and-scale-to-meet-consumer-demand-731482a</link>
	<description>WPP Enterprise Solutions, the global business transformation operating unit of WPP,  has signed a strategic collaboration agreement with  Amazon Web Services, Inc. (AWS) to operationalise agentic AI for brands.</description>
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	<guid isPermaLink="false">1-269322</guid>
	<pubDate>Thu, 25 Jun 2026 11:10:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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	<title>#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist</title>
	<link>https://www.bizcommunity.com/article/philipstown-wirecar-grand-prix-leads-sa-shortlist-408019a</link>
	<description>Accenture Song’s The Philipstown WireCar Grand Prix for the Philiptown Wirecar Foundation has been shortlisted eight times in several categories in the Cannes Lions.</description>
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	<pubDate>Tue, 23 Jun 2026 15:17:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/1/1.html">Bizcommunity All Global</source>
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