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Above-the-Line Media Planner & Buyer
| Remuneration: | R20000 - R28000 per month negotiable basic salary |
| Location: | Pretoria, Lynnwood Glen |
| Remote work: | Some remote work allowed |
| Job level: | Mid/Senior |
| Own transport required: | Yes |
| Type: | Contract |
Job description
Red September is looking for a senior Above-the-line Media Planner & Buyer to support our agency on a flexible contract basis.The role is ideal for an experienced media specialist with agency experience who can develop ATL plans, negotiate media ad guide strategy across outdoor, radieo, TV, print and broadcast channels.
Digital media experience is advantageous.
What you'll do:
- Develop ATL media plans across outdoor, radio, TV, print and related channels
- Turn client objectives, budgets and audiences into media recommendations
- Build plans showing reach, frequency, GRPs, SOV, cost efficiency and impact
- Work with strategy, creative, account and digital teams
- Advise on fighting phasing, regional weighting and channel priority
- Liaise with media owners, sales houses and suppliers.
- Negotiate rates, added value, placements, deadlines and supplier needs
- Analyse campaign performance and provide recommendations
- Support campaigns, pitches, costings and projected performance
Requirements
- Strong ATL media planning and buying experience
- Agency experience is essential
- Deep knowledge of OOH, radio, TV, print, broadcast and sponsorship media
- Understanding of GRPs, reach, frequency, SOV, CPP, CPM, ratings and audience data
- Nielsen or similar planning/research tool experience.
- Ability to develop commercially sound, measurable media plans
- Ability to develop commercially sound, measurable media plans
- Supplier and media owner relationships advantageous
- Digital media experience beneficial
- Automotive, retail, FMCG or national brand experience advantageous
Posted on 07 Jun 14:31, Closing date 6 Aug
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Above-the-Line Media Planner & Buyer
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