Jobs offered South Africa

Senior Conceptual BTL Copywriter

Remuneration:negotiable to be discussed 
Location:Johannesburg, Bryanston
Education level:Diploma
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional
Type:Permanent
Reference:#SCCTWP
Company:Tradeway


Job description

BTL idea generator with experience in conceptualising promotion, brand activation, experiential and tactical campaigns with the ability to blur the lines between on-the-ground and digital.

If you do not have a minimum of three years' experience in the above, with a portfolio to match, we will not respond to your application.

Company description:


Fast-growing South African promotions, brand activation and experiential agency operating across the African continent. Multi-national clients trust us with conceptualising and executing campaigns within the BTL environment including how those impact and grow an online presence. Channel agnostic campaigns delivering market share and brand love.

Candidate description:

An energetic, soulful warrior who is committed to their craft, is constantly tracking and striving to better international best practice. The winning candidate will have a deep understanding of experiential marketing, brand activations and how to get consumers to agree to engage. 


Job Description:

      • Interpret client briefs to develop and produce creative concepts 
      • Research and understand the client's needs and target audiences to provide insights and strategy
      • Write original copy and edit content for a range of corporate marketing and communications materials
      • Collaborate with a team of internal stakeholders from Client Service and the creative team from concept development to pitch
      • Present copy concepts and final deliverables to the internal team and to client representatives as needed and participate and deliver client pitches
      • Revise copy based on internal and client feedback/direction
      • Manage, guide and lead a team 

Remuneration - market related

Requirements

      • Idea generation 
      • Three+ years of advertising experience in an agency is a must
      • BTL experience non-negotiable
      • Copywriting qualification
      • A portfolio that reflects creative copywriting and idea-generating proficiencies
      • Excellent command of English as well as sound spelling and grammar skills
      • Flair for writing imaginative, broad, intrusive, creative and original work
      • Ability to deliver creative work of distinction
      • Accept guidance and respond well to criticism
      • Resilient – can accept setbacks
      • Finely-honed copywriting skills
      • Understanding of how best to utilise social media and digital


Posted on 22 Feb 15:10, Closing date 22 Apr

Apply by email

Melissa Ridley
melissa@tradeway.co.za

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