PPC Specialist / Google Ads Specialist

Remuneration:	market-related
Benefits:	None
Location:	Johannesburg, Ilovo - Sandton
Remote work:	Some remote work allowed
Education level:	Diploma
Job level:	Mid/Senior
Travel requirement:	Occasional
Type:	Permanent
Reference:	#PPC 2024
Company:	CBR Marketing Solutions

CBR Marketing Solutions is seeking a highly motivated and experienced individual to join our search engine marketing department in the capacity of a PPC specialist. We are looking for someone with in-depth knowledge of using Google Analytics to create marketing audiences and Google Tag Manager to track and record key performance metrics for e-commerce campaigns. The ideal candidate will have experience in PPC advertising and can create strategies to automate and scale conversions across Google Marketing Platforms.

Key objectives and accountabilities

1. Technical/analytical

• Compose, launch, and optimise advertising campaigns using Google Ads and Bing Ads.
• Gather advertising objectives, analyse them, and interpret them into digital ad campaigns that are objective-based and data-driven.
• Create or manage the creation of effective display, search, shopping, and video ads, then run A/B testing to measure key performance metrics.
• Prepare reports for internal teams and clients on campaign progress using available reporting tools such as Data Studio and PowerPoint.
• Research client business goals to compose variations of ad copy for campaign use.
• Have the vision to grow your role and the company in general, with ample opportunity in this growing business.
• Take responsibility and accountability for assigned accounts, managing all communication and tasks with relevant stakeholders.
• Execute remarketing and conversion tracking using Google Tag Manager and Google Analytics, with enhanced e-commerce tracking as an added advantage.
• Stay up to date with new techniques, strategies, and changes to test for better results and campaign success.

2. Research, reporting, and strategy

• Formulate and drive the implementation of overall paid and organic strategies for clients.
• Develop and implement strategies internally and as per the marketing objectives of clients.
• Research and present findings and trends; keep abreast of the latest PPC and SEM trends, conduct research, monitor changes, and manage implementation.
• Test, measure, and refine services provided by the department.
• Accurately report statistics and provide recommendations, presenting outcomes where needed.
• Provide insights and maintain partnerships with PPC ad platforms and vendors.
• Ensure timely reporting to all stakeholders on data management, including structured feedback on ROI, identifying gaps, and managing data for remarketing.

3. Budget and bid management

• Ensure increased ROI through effective budget and bid management.

4. Campaign management

• Manage and develop new campaigns across multiple channels.

5. Client satisfaction

• Ensure client satisfaction and effective delivery of all objectives.

Key results

Performance will be satisfactory when:

• Client satisfaction with set objectives and results is achieved.
• Campaigns and briefs are executed accurately and on time.
• Regular and timely reporting and communication with all stakeholders.
• Effective and professional management of all SEO client accounts.
• Attention to detail and ensuring quality service is delivered.
• Momentum on all projects is maintained.
• Errors are minimised, and potential threats are identified early.
• SEO retainers and assigned budgets are managed accurately.

Ideal background

Education

• BCom, marketing, business or other relevant degree or diploma.
• Required Google Ads and Analytics certification.

Languages

• Business English.

Experience

• A minimum of three to five years of relevant experience.

Competency profile

Specific professional competencies

• Over three years of experience in Google Ads campaign management.
• Over three years of experience with creating retargeting/remarketing audiences using Google Analytics and Tag Manager.
• Enhanced e-commerce tracking is an added advantage.
• Experience with the principles of creating an advertising campaign, including audience targeting strategies, generating ad creative for testing, and optimising for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps.
• Exceptional verbal and written communication skills.
• Demonstrated capability of self-direction and motivation.
• Ability to work well under pressure, with some responsibilities being time-sensitive and under tight deadlines.

NB: Communication will only be made with shortlisted candidates. If you have not received a reply within two weeks of your application, please consider your application as unsuccessful.

All CV applications are to be sent to: duduzam@cbrmarketing.co.za.

Posted on 16 Sep 08:34, Closing date 13 Nov