The main purpose of the role is research, strategise and plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
Manage the briefing process from start to completion.
Track campaign effectiveness
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build, plan and maintain the overall digital marketing strategy
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimise spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimise user funnels.
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.
Knowledge
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in optimising landing pages and user funnels.
Understand marketing research methodologies and implementation.
Skills
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Project management
Solid knowledge of website analytics tools (e.g. Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimising Google AdWords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Johannesburg, Rosebank, R 20000 - R 25000 per month General purpose
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Eastern Cape
Ngqura – Ref: EC-CC-009(a)
Please note only applications reflecting the reference number (above) will be...
Ngqura Constituency coordinator
Eastern cape
Ngqura – Ref: EC-CC-009(a)
Please note only applications reflecting the reference number (above) will be...
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